“we changed three words at 10x’d our D2C revenue over night”
Citizens of Soil is a BANGING brand
eye-splinteringly, soul-nourishing gorgeous packaging
transforming commodity into community
wonderful founders Sarah & Michael
y’all gunna love this one!!
btw jump to 30 mins, if you wanna plunge straight into the brand building gold
ON THE MENU:
- The Origins of Terroir: Things from a Different place have a Different taste
- Anti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humans
- How to go MASS MARKET yet use high quality, small producers
- Seth Godin’s “On Strategy”: Using Time, Game, Empathy, Systems to create change
- Format Innovation> Product Innovation. Format is PISS EASY innovation that literally no one think about
- Steal Clothes from Other Categories Rule: use semiotics of wine to make it easier for consumer to pay £££ for Olive Oil
- No Bread & No Salad rule: Samplings are the theatre of consumer goods. Your first interaction is everything. Make it Different. Make it Memorable.
- How to 10x monthly D2C Revenue by changing three words “Join the Olive Oil Club” > “Subscribe to Olive Oil”
- Why Premium brands must sack off “ABC”Always Be Closing. Replace with Always Build Community. You wont win on price. You’re in the relationship business
- The Art of Successful D2C Adverts using AIDA - attention, interest, desire, action
- Stephen King “Kill Your Babies” - Never forget Distractions masquerade as Opportunities
- Meek. vs Strong Opinion Decision Making frame work: make hard decisions, under pressure, at SPEED
- Jeff Bezos: One Way vs. Two Way Door Decision Making Rule
- Raising Money when there’s no proven “Total Addressable Market” SELL THE FUTURE CATEGORY
- Why mpact must be so entrenched in your brand it can’t be taken out, Impact helps you grow fast
- How many flat whites were sold 20 years ago? Rule: Brands create new categories from scratch.
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER