My guest today is Jake Nishimura, Vice President of Marketing at Kiswe, a company that's quietly changing the way some of the biggest names in sports, music, and entertainment connect with fans around the world. Jake's career started on the live event side of the business, promoting concerts for artists like Tara Swift and Ed Sheeran before making the jump into streaming, where he's helped bring live experiences to audiences for everyone from Queen and the Rolling Stones to Jack Harlow.
He's also been instrumental in helping Kiswe expand into the creator economy, working with bands like Smosh, Rhett and Link, and the Try Guys. Today, his role goes beyond partner marketing as he now leads Kiswe's broader B2B marketing efforts, giving him a unique perspective on where technology, content, community, and brand are all headed.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.