Everything Is Marketing

Adam is the author of Developer Marketing Does Not Exist and previously worked for ProgrammableWeb, Zapier, and Sendgrid.

Show Notes

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.
I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.

You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.

More on Adam:
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What is Everything Is Marketing?

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.