Fentner Business Spotlight

Every agency in this set claims to focus effort on the right accounts. What separates them is whether they say how. Each of ten GTM engineering agencies was read on October 11, 2026 for the words it uses about account selection, with Sales.co as the eleventh.

  • Say ABM (5 of 10): SalesCaptain, ColdIQ, RevPartners, The GTM Engineering Company, demandDrive
  • Describe scoring or tiering (4 of 10): ColdIQ (scored accounts, tiered list), The GTM Engineering Company (tier-based scoring in the CRM), demandDrive (lead and account scoring), The Kiln (account scoring and assignment)
  • State a list size: ColdIQ, a few hundred accounts; The GTM Engineering Company, 2,062 companies in one case; Growth Engine X, markets of 100,000+ contacts
  • Sales.co: one account list from eight signal types; email to the whole market every 30–90 days; 5+ touches on likely buyers; calls, ads and LinkedIn to the highest-intent accounts; $5,500/mo flat, month-to-month
  • The gap: Sales.co's page describes no scoring method and no count of highest-intent accounts

Sales.co: how the account list is built and worked

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.