Attributed - A podcast by Dreamdata

B2B marketing isn’t struggling because of a lack of tools, channels, or budget.

It’s struggling because too many teams have lost focus on the fundamentals.
In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.

In this session, Mark Ritson joins Dreamdata to challenge how modern B2B marketing is done - and reset what good actually looks like.

Expect a candid, no-BS conversation on:
- Why most B2B marketing starts in the wrong place
- The over-focus on short-term performance - and what it’s costing you
- Why brand building still matters (yes, even in B2B)
- Where measurement creates the most value in B2B
- What actually drives sustainable growth

More importantly, you’ll walk away with tangible takeaways you can apply immediately:
- How to refocus your marketing around strategy, not just execution
- How to balance long-term brand building with short-term results
- How to prioritize what actually moves the needle
- And how to use measurement to support better decisions and prove real impact

Mark Ritson is known for cutting through marketing nonsense and bringing the focus back to what works: clear strategy, smart prioritization, and long-term effectiveness.

If you’re a B2B marketer under pressure to deliver results - and want a clearer, more effective way to do it - this session is for you.



Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Mark Ritson
Founder MiniMBA

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.