Micheal Breeze, Visual Marketing Director of Marketing Breeze, shares important insights about digital marketing that will prove valuable for managed service providers in the long run.
Show Notes
Highlights
- How digital marketing has taken prominence over face-to-face marketing. 02:03
- The importance of cultivating trust and building relationships in growing a brand. 02:54
- The importance of storytelling in communicating the value of a business. 06:52
- Things to look out for when hiring a marketer. 07:47
- Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09
- Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02
- The importance of hiring a marketer early on in a growing organization. 19:32
Resources mentioned
What you will learn
- People are drawn in by a brand's interaction with the people
- In a B2B environment, people relate more to your brand's personality as opposed to the logo
- Creative and emotional connection take precedence over templates in marketing
What is SuperPod — The no-filter MSP show?
SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.
Presented by SuperOps.ai.