1 00:00:00,400 --> 00:00:03,800 We are here at Happy Saturday, Poduty and the Crew. We have 2 00:00:03,800 --> 00:00:07,280 Richard Wilmore joining me today from Make Your Day 3 00:00:07,280 --> 00:00:11,080 Richer. We're at the Poduty Live Podcast theater in downtown Tarentum. 4 00:00:11,080 --> 00:00:14,920 Richard, welcome to the show. Good morning. Thanks for having me. I'm 5 00:00:14,920 --> 00:00:17,640 so glad to have you here. Love what you're building. And we're going to talk 6 00:00:17,640 --> 00:00:21,480 about that right after the theme song. But I only have one question 7 00:00:21,480 --> 00:00:25,120 for you before we get started. What time is it? 8 00:00:29,770 --> 00:00:32,170 I think it's time. What time is it? 9 00:00:38,490 --> 00:00:39,690 What time is it? 10 00:00:53,530 --> 00:00:56,330 The only live news podcast about 11 00:00:56,650 --> 00:00:58,790 podcasting from the space. 12 00:01:19,110 --> 00:01:22,910 The only live news podcast about podcasting from the 13 00:01:22,910 --> 00:01:26,690 stage. Richard, welcome back. From this side of the theme song. 14 00:01:26,850 --> 00:01:30,690 I love it. That's that I, as someone who loves a good 15 00:01:30,690 --> 00:01:33,650 theme song, you did a great job with that one. 16 00:01:34,290 --> 00:01:36,850 Well, thank you, thank you, thank you. To Suno. Actually. 17 00:01:38,850 --> 00:01:42,050 Credit all credit. That could be the band name Poduty. and the Crew. 18 00:01:42,450 --> 00:01:44,810 Poduty and the News. That's the name of the theater that we're sitting in right 19 00:01:44,810 --> 00:01:48,650 now. We're doing this live. We call this Poduty and the Crew. Richard 20 00:01:48,650 --> 00:01:52,440 will officially be part of the crew after the show. There's a. A place 21 00:01:52,440 --> 00:01:56,040 on the website where everybody who's ever been a guest on the show has their 22 00:01:56,040 --> 00:01:59,800 own dedicated page with the shows that they're attached to, along with links to 23 00:01:59,800 --> 00:02:03,560 find them. And let's find out a little bit about Richard. Richard, tell us 24 00:02:03,560 --> 00:02:06,720 about make youe Day Richer and some of the things you got coming up. 25 00:02:07,280 --> 00:02:11,000 You know what? 2026 is the 10 year anniversary 26 00:02:11,000 --> 00:02:14,800 of me podcasting, live, streaming, making 27 00:02:14,880 --> 00:02:18,480 YouTube videos. I started the Richard Wilmore show and 28 00:02:19,010 --> 00:02:22,730 2016 and have been doing it ever since. In 29 00:02:22,730 --> 00:02:26,450 one way or another, we did over almost 30 00:02:26,610 --> 00:02:30,330 400 episodes of make youe Day Richer over the last year and 31 00:02:30,330 --> 00:02:34,170 a half. And then starting Monday, make youe Day 32 00:02:34,170 --> 00:02:37,770 Richer, the game show premieres. So I'm very excited about that. Getting people in the 33 00:02:37,770 --> 00:02:41,570 studio playing games, like with podiums at one time. 34 00:02:41,650 --> 00:02:45,290 At some point I'll get a Bob Barker mic and it's gonna be 35 00:02:45,290 --> 00:02:48,950 fun. So I'm excited about that starts on Monday. Oh, that's something that's 36 00:02:48,950 --> 00:02:52,630 after my own heart. Having a live theater space, bringing people in 37 00:02:52,630 --> 00:02:56,190 and doing shows live in front of an audience with people 38 00:02:56,270 --> 00:02:59,590 creating something new. And one of the things we talked about last week with Dave 39 00:02:59,590 --> 00:03:03,190 Jackson was you create something new in the 40 00:03:03,190 --> 00:03:06,830 moment. And the only time in the history of the world that that 41 00:03:06,830 --> 00:03:10,550 moment exists is during that show. And that's what makes live shows 42 00:03:10,550 --> 00:03:14,150 live podcasting so special is you get this once in a 43 00:03:14,150 --> 00:03:17,900 lifetime experience. So any hints as to some of the games you'll be 44 00:03:17,900 --> 00:03:21,580 playing? So they're all knockoffs of games, 45 00:03:21,580 --> 00:03:24,420 you know, but of course I don't want to get sued. So we've changed them, 46 00:03:25,380 --> 00:03:28,820 but they all revolve around my guest. So like if a guest is an author 47 00:03:29,140 --> 00:03:32,820 of romance novels, I create a game around 48 00:03:33,060 --> 00:03:36,740 kind of romance novel theme and their life and 49 00:03:37,300 --> 00:03:41,140 we play a little game and they're everything from like drawing 50 00:03:41,140 --> 00:03:44,740 games to trivia, all kinds of stuff. So every episode is kind of different, 51 00:03:45,560 --> 00:03:48,200 awesome. And the best way to connect and. Find those shows 52 00:03:49,240 --> 00:03:52,920 YouTube probably make your day richer. YouTube make your day 53 00:03:52,920 --> 00:03:56,160 richer. I'll put the links in the show notes. Make sure you're there Monday. This 54 00:03:56,160 --> 00:03:59,920 podcast comes out Monday live as a live MP3 file or not 55 00:03:59,920 --> 00:04:03,640 as a live as a recorded MP3 file. In that show, notes will 56 00:04:03,640 --> 00:04:07,400 be the links to go watch Richard's new game show. So check it out. 57 00:04:07,400 --> 00:04:10,200 Make your day richer on YouTube. Yeah. 58 00:04:11,490 --> 00:04:15,250 Are you ready to get into our stories today? Oh, I'm 59 00:04:15,250 --> 00:04:19,050 ready. Well, let's go. We're going to your home 60 00:04:19,050 --> 00:04:22,770 state here. From the State House to the stage. This comes to 61 00:04:22,770 --> 00:04:26,569 us from South Carolina ETV and public radio 62 00:04:26,569 --> 00:04:30,370 is putting government front and center with a live taping of the 63 00:04:30,370 --> 00:04:34,090 South Carolina Lead Podcast. And this week in 64 00:04:34,090 --> 00:04:37,730 South Carolina on January 8th at their Columbia studio. 65 00:04:38,280 --> 00:04:41,880 Featuring South Carolina House Speaker Murrell Smith. 66 00:04:41,960 --> 00:04:45,400 Hosted by Gavin Jackson alongside State House reporter 67 00:04:45,640 --> 00:04:49,080 Mayan Schleichter, the live event will preview 68 00:04:49,320 --> 00:04:53,040 the 2026 legislative session and the policy debates shaping 69 00:04:53,040 --> 00:04:56,600 the state's future. Free and open to the public with limited 70 00:04:56,600 --> 00:05:00,280 seating, this taping highlights how live podcasts 71 00:05:00,360 --> 00:05:03,760 are becoming powerful tools for transparency, giving 72 00:05:03,760 --> 00:05:07,580 audiences direct access to leaders and turning civic 73 00:05:07,580 --> 00:05:11,420 conversations into shared real time experiences. 74 00:05:11,420 --> 00:05:14,740 And this is one of the things that I really like about live 75 00:05:14,740 --> 00:05:18,260 podcasting. It's that community aspect. And you're 76 00:05:18,260 --> 00:05:22,099 bringing people into a space, a civic space where you're 77 00:05:22,099 --> 00:05:25,460 going to discuss, hey, these are some things we're thinking about for the upcoming year. 78 00:05:25,860 --> 00:05:29,500 And you're going to give feedback and share that feedback. And while 79 00:05:29,500 --> 00:05:33,300 you're doing that, record that show and distribute it as a podcast. 80 00:05:33,990 --> 00:05:37,270 When you hear stories like this, I don't know how far away you are from. 81 00:05:37,750 --> 00:05:41,190 Where was this at? In probably Columbia, I think probably 82 00:05:41,350 --> 00:05:44,910 in Columbia. Is this something you would ever think about attending 83 00:05:44,910 --> 00:05:48,510 yourself? Listen, do you want to know something? I don't even know if I should 84 00:05:48,510 --> 00:05:52,230 Say this, but I'm going to. They. 85 00:05:52,470 --> 00:05:55,430 So that news, the station was. 86 00:05:56,310 --> 00:06:00,110 Had a brand new show that was green lit, a podcast type 87 00:06:00,110 --> 00:06:03,910 show that I applied for and 88 00:06:03,910 --> 00:06:06,750 then went and auditioned for and then never heard back from them. So I don't 89 00:06:06,750 --> 00:06:08,910 know if I have anything to say about. No, I'm just kidding. 90 00:06:10,510 --> 00:06:14,350 They're doing this. They're live in it, right? It's not live streaming. 91 00:06:15,230 --> 00:06:18,630 Yeah, it'll be a live event that they're going to record and then later release 92 00:06:18,630 --> 00:06:21,870 as a podcast. I think it's interesting when you see 93 00:06:23,150 --> 00:06:26,910 TV stations, TV networks starting to get on the 94 00:06:26,910 --> 00:06:30,720 podcast bandwagon. I think that's very telling 95 00:06:30,720 --> 00:06:34,480 of like how this is all going. And I think 96 00:06:34,480 --> 00:06:37,080 probably because of, of 97 00:06:38,440 --> 00:06:42,240 COVID where everything's kind of. You have to have 98 00:06:42,240 --> 00:06:45,840 access. You have to give people access now. And this is the way, the way 99 00:06:45,840 --> 00:06:49,240 to do it. I wish they were doing a, like a live stream 100 00:06:49,800 --> 00:06:53,000 of it so people could interact that way if you're not in the room. But 101 00:06:53,000 --> 00:06:56,500 I think it's, I think 102 00:06:56,500 --> 00:06:59,780 it's where we need that we need to feel like we are in a room 103 00:06:59,780 --> 00:07:03,140 with someone that we're giving power to. I think, 104 00:07:04,020 --> 00:07:07,700 I think we're all craving that. And we've seen this a couple 105 00:07:07,700 --> 00:07:11,219 times on the past episodes where traditional media 106 00:07:11,460 --> 00:07:15,220 is moving more and more into these new media formats. They're doing 107 00:07:15,380 --> 00:07:19,020 live streams like you mentioned. In some cases, this is going to be a recording 108 00:07:19,020 --> 00:07:22,770 and then distributed as an MP3 file. It may even be recorded as a video 109 00:07:22,770 --> 00:07:26,450 and uploaded to YouTube for people to later comment on 110 00:07:26,530 --> 00:07:30,370 and ingest. But these are things that you're saying, this is public radio 111 00:07:30,370 --> 00:07:34,130 and South Carolina ETV that are doing more 112 00:07:34,290 --> 00:07:37,810 and more non traditional ways of distribution. So, 113 00:07:37,970 --> 00:07:41,090 you know, keep that in mind if, if you're a business owner and you're thinking 114 00:07:41,090 --> 00:07:44,610 about like, oh, how do I get my podcast in front of people? Well, start 115 00:07:44,610 --> 00:07:48,200 thinking about maybe there's a live event, maybe there's like a convention in 116 00:07:48,200 --> 00:07:51,840 your, in your hometown about the things you do. And guess 117 00:07:51,840 --> 00:07:55,440 who's already there. People who like what you do. So you try 118 00:07:55,440 --> 00:07:58,960 to think of how do you integrate and intertwine your 119 00:07:58,960 --> 00:08:02,640 event or your podcast with these things that are 120 00:08:02,640 --> 00:08:06,040 already happening out in the public. Now that you say that I did that a 121 00:08:06,040 --> 00:08:08,600 couple of years ago. There was a writing 122 00:08:09,640 --> 00:08:13,400 conference in Winston Salem and I took my show 123 00:08:13,400 --> 00:08:17,160 there, set up a little studio and the authors were able to come and 124 00:08:17,480 --> 00:08:20,820 talk. And so they had access to something that 125 00:08:21,300 --> 00:08:25,100 they felt like they weren't able to ever do. So it was 126 00:08:25,100 --> 00:08:28,300 like right there on the spot, they could come and sit down. So it's very 127 00:08:28,300 --> 00:08:31,860 smart. I got a lot of great guests from that. It's a great 128 00:08:31,860 --> 00:08:35,699 way really, like you mentioned, to meet people like you're already in an 129 00:08:35,699 --> 00:08:39,420 environment where people like what you're doing or they like the same things 130 00:08:39,420 --> 00:08:42,820 that you're doing. And it was writers and you met a bunch of writers. Hey, 131 00:08:42,820 --> 00:08:46,170 I got a bunch. There's some guests for your podcast. Yeah, 132 00:08:46,570 --> 00:08:50,370 exactly. Speaking of guests for your podcast, we want to 133 00:08:50,370 --> 00:08:53,730 see if they'll prove they're a real fan. And this is a follow up from 134 00:08:53,730 --> 00:08:57,410 a story we did a couple weeks ago on the South Beach Wine and Food 135 00:08:57,410 --> 00:09:01,210 Festival. One of the, the acts there's gonna be, there's gonna be 136 00:09:01,210 --> 00:09:04,210 a, like a, like a festival of live 137 00:09:04,210 --> 00:09:07,290 podcasters doing live podcasts at this food festival. 138 00:09:07,770 --> 00:09:11,330 And one of them, this guy Scotty B. Is part of the morning show with 139 00:09:11,330 --> 00:09:15,080 Elvis Duran. And he wasn't going to go do 140 00:09:15,080 --> 00:09:18,400 this because he didn't feel that this was his target audience. So 141 00:09:18,800 --> 00:09:22,520 watch the video when you get a chance. So prove you're a real 142 00:09:22,520 --> 00:09:26,120 fan. A member of Elvis Duran and the Morning show is drawing a 143 00:09:26,120 --> 00:09:29,880 hard line on live appearances with Scotty B saying he 144 00:09:29,880 --> 00:09:33,680 would refuse a million dollar live show unless fans could pass 145 00:09:34,000 --> 00:09:36,960 a secret test proving they actually support the show. 146 00:09:37,520 --> 00:09:40,960 Debate resurfaced around the South Beach Wine and Food Festival 147 00:09:41,360 --> 00:09:45,120 where Scotty B argued he'd happily do a live show in a smaller 148 00:09:45,120 --> 00:09:48,880 venue, but only for an audience that generally wants to be there, 149 00:09:49,360 --> 00:09:53,120 but not for people who wandered in for the food. Fellow 150 00:09:53,120 --> 00:09:56,920 cast members Gandhi and Andrew Goldstein called him out, sparking 151 00:09:56,920 --> 00:10:00,560 a bigger conversation about whether live shows should prioritize 152 00:10:00,560 --> 00:10:04,080 scale and spectacle or true fan connection, 153 00:10:04,640 --> 00:10:08,370 even if that means fewer seats and less money. And you know my 154 00:10:08,370 --> 00:10:12,210 tagline, fewer seats and less money. That's the Poduty Podcast Theater. We've got 155 00:10:12,210 --> 00:10:15,930 a cap of 40 people. So if Elvis Duran in the Morning show 156 00:10:15,930 --> 00:10:19,770 with Scotty B. Scotty B. I'll vet all 40 of your guests for 157 00:10:19,770 --> 00:10:23,570 you. We promise you're invited tomorrow. Next 158 00:10:23,570 --> 00:10:26,490 week he can come on the show. Next week we talk about these live events 159 00:10:26,490 --> 00:10:30,090 and, and I really say for 90% of podcasters, a 160 00:10:30,090 --> 00:10:33,650 live strategy is a faster way to 161 00:10:33,650 --> 00:10:37,420 monetize your podcast than to try to get downloads and read host 162 00:10:37,420 --> 00:10:40,980 red ads. So smaller venues can make money for your 163 00:10:40,980 --> 00:10:44,180 podcast. It can cover your expenses for the year one show. 164 00:10:44,980 --> 00:10:48,660 It could cover your hosting, your website, everything 165 00:10:48,660 --> 00:10:52,180 that you need to do and a little bit more by going 166 00:10:52,260 --> 00:10:55,900 live instead of trying to get to this arbitrary number to 167 00:10:55,900 --> 00:10:59,620 do host red ads. Yeah. I think it all depends, I 168 00:10:59,620 --> 00:11:03,400 guess, on what your goal 169 00:11:03,400 --> 00:11:05,960 is, Right? Like, if your goal is just to get in front of new people, 170 00:11:06,200 --> 00:11:09,880 but at the same time, sort of maybe, I don't know, there are places that 171 00:11:09,880 --> 00:11:13,160 you could pay me $10 million that I probably wouldn't show up at because it 172 00:11:13,160 --> 00:11:16,960 doesn't really align with my moral compass, 173 00:11:16,960 --> 00:11:20,360 you know, like, so there's a little bit of that, but there's also, 174 00:11:20,440 --> 00:11:24,200 like, stepping out of the box of what you think, where your 175 00:11:24,200 --> 00:11:27,720 audience is. I think I talked to 176 00:11:28,400 --> 00:11:31,200 other guests about that, too. Like, if you are an author, 177 00:11:32,000 --> 00:11:35,760 don't just go on podcasts about being an author 178 00:11:35,760 --> 00:11:38,760 because you're going to talk to other authors. Like, if you're trying to grow your 179 00:11:38,760 --> 00:11:42,480 audience, maybe step out of. Of what 180 00:11:42,480 --> 00:11:45,760 you think or where you think you should. You should be. 181 00:11:46,720 --> 00:11:50,280 You know, you said turn down a million dollars. I'd probably play a tic tac 182 00:11:50,280 --> 00:11:53,520 toe convention, you know, for a million dollars. And 183 00:11:54,050 --> 00:11:57,410 this just seems misaligned. It seems like everybody 184 00:11:57,490 --> 00:12:01,330 who's a fan of Elvis Duran and the morning show does eat. And 185 00:12:01,330 --> 00:12:04,970 I think a South beach wine and food festival would be a 186 00:12:04,970 --> 00:12:08,050 great place to hang out, meet your fans in a casual environment. 187 00:12:08,690 --> 00:12:12,210 And to say that not for a million dollars, it does seem 188 00:12:12,370 --> 00:12:16,170 misaligned. I get you have your ideals and your views and 189 00:12:16,170 --> 00:12:19,090 you want to make. Maybe this guy grew up punk rock and he's like $5 190 00:12:19,170 --> 00:12:22,660 tickets, DIY AF. But this is. 191 00:12:22,980 --> 00:12:26,820 I just think. I think he could open his mind a little bit 192 00:12:27,220 --> 00:12:30,740 and do a show in front of people and really capture a new 193 00:12:30,740 --> 00:12:34,500 audience, make new connections, make new fans and share 194 00:12:34,500 --> 00:12:38,300 some. Break bread with some of your fans. I wonder if it's maybe an 195 00:12:38,300 --> 00:12:41,780 ego thing, too. I mean, Elvis Duran, the morning show, is 196 00:12:42,180 --> 00:12:45,900 the most popular radio show, and he's been on 197 00:12:45,900 --> 00:12:49,540 there for a long time. Maybe he. I don't 198 00:12:49,540 --> 00:12:53,300 know, feels like maybe he's a little bubbit. A little bit. Well, the other 199 00:12:53,300 --> 00:12:57,100 two, Andrew and Gandhi, are doing the food festival. He's just 200 00:12:57,100 --> 00:13:00,180 not. He booked like a cruise and is not going. He's going somewhere else. 201 00:13:02,020 --> 00:13:04,900 All right, well, we'll do it. Let's. Why don't we go. They can ask us. 202 00:13:04,900 --> 00:13:08,260 We'll split the million dollars and we'll go. I definitely eat. 203 00:13:08,500 --> 00:13:12,260 Yeah. Well, let's go to our next story here. 204 00:13:13,140 --> 00:13:16,920 The hum stops at the mic. The Rolling Stone interview has 205 00:13:16,920 --> 00:13:20,680 officially relaunched as a Video podcast debuting with a 206 00:13:20,680 --> 00:13:24,280 powerful live episode featuring Florence Welch, 207 00:13:24,360 --> 00:13:28,200 recorded in front of an audience at Cherry Lane Theater and hosted by 208 00:13:28,200 --> 00:13:31,960 Rolling Stone senior writer Brittany Spanos. Welch 209 00:13:31,960 --> 00:13:35,640 describes anxiety as the constant hum of her life, one 210 00:13:35,640 --> 00:13:39,320 that only disappears once she's on stage, opening up 211 00:13:39,320 --> 00:13:43,140 about the emotional weight behind her new album, her collaboration with 212 00:13:43,140 --> 00:13:46,740 Taylor Swift, and why she's embracing the approach of turning 213 00:13:46,740 --> 00:13:50,220 40. The relaunch shows how live 214 00:13:50,220 --> 00:13:53,980 podcast interviews are evolving into deeply human experiences 215 00:13:54,300 --> 00:13:57,900 where performances, vulnerability, and audience presence combine 216 00:13:58,380 --> 00:14:02,180 to create moments that feel less like content and 217 00:14:02,180 --> 00:14:05,900 more like connection. What'd you take away from this 218 00:14:05,900 --> 00:14:09,500 one, Richard? I mean, you probably see this more. 219 00:14:09,580 --> 00:14:13,260 I film in a studio with no audience. Do you still get nervous, like, before 220 00:14:13,340 --> 00:14:17,180 something happens? Like, even today with no audience and we're recording, like, 221 00:14:17,500 --> 00:14:20,460 are there still butterflies before you do something? 222 00:14:21,260 --> 00:14:25,019 No, I actually start to thrive on this now. It's. It's not. I 223 00:14:25,019 --> 00:14:28,700 don't know if it's a healthy behavior. And people have actually told me that there's 224 00:14:28,700 --> 00:14:32,500 a stage Jeff. And an offstage Jeff that I'm. I am 225 00:14:32,500 --> 00:14:35,740 doing some sort of performance that I don't realize that I'm doing right now. 226 00:14:36,220 --> 00:14:39,900 That, like, oh, you're state you're being staged, Jeff, right now. And 227 00:14:40,060 --> 00:14:43,500 I. I don't know. I. I really enjoy getting in front of people. 228 00:14:43,820 --> 00:14:47,420 The only time it really gets in my head is if I over prepare. 229 00:14:47,580 --> 00:14:51,420 If I think, like, this is everything I got to say, rather than just 230 00:14:51,420 --> 00:14:55,140 having bullet points I want to hit on, then. Then I'm. 231 00:14:55,140 --> 00:14:57,660 I'm fine as long as I have bullet points. But if I try to plan 232 00:14:57,660 --> 00:15:01,260 stuff, I. I'll do this thing where I talk myself out of breath, 233 00:15:01,260 --> 00:15:05,020 which is so embarrassing. I get. 234 00:15:05,260 --> 00:15:08,960 I've changed it from getting NER things in front of an 235 00:15:08,960 --> 00:15:12,600 audience to, like, changing kind of what that 236 00:15:12,600 --> 00:15:16,160 feels like in my head. Like, it's all, to me, the same energy, whether you're 237 00:15:16,160 --> 00:15:19,840 nervous or excited. And so trying to regulate that 238 00:15:19,840 --> 00:15:23,600 into making sure your energy is up, all of those 239 00:15:23,600 --> 00:15:27,400 things. But I always get a little nervous, like, even before 240 00:15:27,400 --> 00:15:30,560 this. Like, I want to make sure that you do a good job for the 241 00:15:30,560 --> 00:15:34,360 person, whether you're the guest or the interview or the performer. You want to 242 00:15:34,360 --> 00:15:38,170 make sure that you're performing at your best. But then as soon as 243 00:15:38,170 --> 00:15:41,570 it starts, it feels like all of that goes away. 244 00:15:42,690 --> 00:15:46,450 Yeah, go time is the best time. And when I do the 245 00:15:46,450 --> 00:15:50,050 show, I spend a lot of time. Each week, I do two of these. 246 00:15:50,370 --> 00:15:54,010 I'm going through thousands of stories, filtering through to find 247 00:15:54,010 --> 00:15:57,850 the six best shows. And once I create the show, 248 00:15:57,850 --> 00:16:01,660 I think I sent this to you on Wednesday. I haven't 249 00:16:01,660 --> 00:16:05,420 looked at it until this morning. Yeah, that's. That's how much I need to 250 00:16:05,420 --> 00:16:09,060 just be in the moment. Yeah. I. I can't think 251 00:16:09,060 --> 00:16:12,700 about the performance. I have to be the performance. Yeah, 252 00:16:12,860 --> 00:16:16,460 yeah, yeah. Living in the moment, I think is part of live 253 00:16:16,460 --> 00:16:19,580 theater, live music, live podcasting 254 00:16:19,980 --> 00:16:23,380 is. That's why you do it. It's why I always 255 00:16:23,380 --> 00:16:27,220 wanted a live daytime talk show. Like, 256 00:16:27,220 --> 00:16:30,300 the energy, everybody, I feel like, sits up a little, a little higher, 257 00:16:30,780 --> 00:16:34,560 everybody. There's just a energy in that room, no matter what type 258 00:16:34,560 --> 00:16:38,120 of performance it is, that you can't recreate on 259 00:16:38,120 --> 00:16:41,840 a. On a video. Yeah. And this example here 260 00:16:41,840 --> 00:16:45,640 with Florence, they're doing what you would have read in 261 00:16:45,640 --> 00:16:49,440 a Rolling Stone magazine 20 years ago. You would 262 00:16:49,440 --> 00:16:52,840 have to buy the magazine, read through all those words. 263 00:16:53,080 --> 00:16:56,920 Right? Yeah. Just to, you know, get an idea what happened on the stage. 264 00:16:56,920 --> 00:17:00,760 But as a true fan, you can go to these types of events. 265 00:17:01,000 --> 00:17:04,760 You can watch. How does Florence react to the questions? How does 266 00:17:04,760 --> 00:17:08,480 she engage with the audience? How do these things happen in 267 00:17:08,480 --> 00:17:12,200 real time? You get to see that eye contact and those 268 00:17:12,680 --> 00:17:16,280 in the moment reactions, which you can't get from a magazine article 269 00:17:16,760 --> 00:17:19,720 or even an MP3 file. You get to experience 270 00:17:20,120 --> 00:17:23,840 celebrities and musicians in a whole new way. And this 271 00:17:23,840 --> 00:17:27,400 case is a great example with Rolling Stone leading the charge. Well, 272 00:17:27,560 --> 00:17:31,120 in a less polished, like, produced way, as going on the 273 00:17:31,120 --> 00:17:34,600 Tonight Show. Right. Like, it feels like you're hanging out 274 00:17:34,600 --> 00:17:38,280 with them because everything is not as 275 00:17:39,400 --> 00:17:43,080 chaotic and bright and fancy and fancy. Like, it's 276 00:17:43,080 --> 00:17:46,920 almost like when celebrities first got TikTok 277 00:17:46,920 --> 00:17:50,040 and you felt like, oh, my gosh, I'm, like, hanging out with this person. Like, 278 00:17:50,040 --> 00:17:53,760 you feel like you actually get to know them. And in these more intimate settings 279 00:17:53,760 --> 00:17:57,360 of two chairs on a stage, you feel like you get to really see 280 00:17:57,360 --> 00:17:59,940 personality more than. And all 281 00:18:00,980 --> 00:18:04,820 done up to go on a big show. You don't get that 282 00:18:04,820 --> 00:18:08,340 even on a video live stream, you don't get it as much as you get 283 00:18:08,340 --> 00:18:12,100 in the moment where you get the reaction of your. Of people sitting 284 00:18:12,100 --> 00:18:15,700 next to you and behind you in front of you, hearing that group laughter, 285 00:18:16,100 --> 00:18:19,940 hearing the size or the oohs and the ahs, like that. All 286 00:18:19,940 --> 00:18:23,300 of that is part of the community experience of experiencing 287 00:18:23,700 --> 00:18:27,510 live podcasts. Yeah. Which kicks it up 288 00:18:27,830 --> 00:18:31,510 into High Octane. High Octane goes live. The 289 00:18:31,510 --> 00:18:35,150 NHRA Insider podcast is taking motorsports 290 00:18:35,150 --> 00:18:38,710 coverage straight to the track. Broadcasting live from Las 291 00:18:38,710 --> 00:18:42,270 Vegas Motor Speedway with real time racing, odds, 292 00:18:42,270 --> 00:18:45,990 championship point battles, and driver interviews, the live 293 00:18:45,990 --> 00:18:49,750 show dives into pro stock, top fuel, and funny car competition, 294 00:18:50,150 --> 00:18:53,430 blending expert analysis with the raw energy of race weekend. 295 00:18:53,960 --> 00:18:57,680 It's another example of live podcasting isn't just talking about. Isn't 296 00:18:57,680 --> 00:19:01,480 just about talking heads anymore. It's about putting audiences inside the 297 00:19:01,480 --> 00:19:05,240 environment, letting the sound, stakes and spontaneity of the 298 00:19:05,240 --> 00:19:09,040 moment become part of the experience. And this is one 299 00:19:09,040 --> 00:19:12,600 we found on YouTube, one of the ones that, you know, follow qualify for that 300 00:19:12,680 --> 00:19:16,440 YouTube podcast experience. I can't verify if this is actually 301 00:19:16,440 --> 00:19:20,220 released as an MP3 file, but this is a thing 302 00:19:20,220 --> 00:19:23,820 that they're calling a YouTube podcast, and it's sponsored by Fox, the 303 00:19:23,820 --> 00:19:27,060 NHRA, and they're right in the middle of the action. 304 00:19:27,460 --> 00:19:31,140 What a better way to immerse fans than to be sitting 305 00:19:31,140 --> 00:19:34,780 pit side, hearing the cars rev and tires screech 306 00:19:34,780 --> 00:19:38,580 and mechanics throw wrenches. I don't know what else happens in the pit lane, 307 00:19:38,580 --> 00:19:40,580 but I'm sure things get thrown. 308 00:19:42,900 --> 00:19:46,540 Yeah, it's again, being thrown in the middle of something and feel like you're 309 00:19:46,540 --> 00:19:50,350 involved even if you're watching online and you're not there. I mean, even 310 00:19:50,350 --> 00:19:53,710 when people come to my studio, I have a 311 00:19:53,710 --> 00:19:57,390 crazy set and lots of colors and they, everybody who walks in here is like, 312 00:19:57,390 --> 00:20:01,070 they feel like they're transformed and their energy gets 313 00:20:01,070 --> 00:20:04,870 higher just because it's so bright. And this and the, my theme song and 314 00:20:04,870 --> 00:20:08,630 the lights and the colors, it all adds to 315 00:20:10,470 --> 00:20:14,150 the experience. I had someone drive, I live in South Carolina, 316 00:20:14,150 --> 00:20:17,670 like outside of Charlotte on the border, and I had someone drive from Nashville 317 00:20:18,850 --> 00:20:22,650 to come on my show just because what he saw when I did in person 318 00:20:22,650 --> 00:20:26,370 interviews, he was like, I can see the energy of 319 00:20:26,370 --> 00:20:29,450 you with a person and a real person next to you and not on a 320 00:20:29,450 --> 00:20:32,010 screen. I have to come do that. And he drove all the way here and 321 00:20:32,010 --> 00:20:35,850 then turned around and went home. You can't replace being in 322 00:20:35,850 --> 00:20:39,610 the moment. And this is another thing that I say. These live events, they 323 00:20:39,610 --> 00:20:43,130 also combat all this AI slop that we're getting 324 00:20:43,130 --> 00:20:46,910 that people are turning away from. People crave real time 325 00:20:46,910 --> 00:20:50,710 connection. Like the gentleman who drove to your studio wanted to be in 326 00:20:50,710 --> 00:20:54,470 the studio face to face because the energy was better. It was more 327 00:20:54,470 --> 00:20:58,190 personal. You could dive into more intimate details or, 328 00:20:58,190 --> 00:21:01,670 you know, have a better conversation face to face. And you couldn't 329 00:21:01,670 --> 00:21:05,270 recreate that sharing screens, you know, across three, 330 00:21:05,270 --> 00:21:09,110 400 miles. Yeah, yeah. And that's also like when you 331 00:21:09,110 --> 00:21:12,390 see live music and something fumbles or 332 00:21:12,630 --> 00:21:16,070 they. You know, forget the lyrics. Like, it's all 333 00:21:16,550 --> 00:21:20,270 seeing someone's personality and feeling like you can relate to them. 334 00:21:20,270 --> 00:21:23,910 And so when you watch stuff like this, you feel like you're with 335 00:21:23,910 --> 00:21:27,430 these three, then you feel like there's just four of you hanging out, you know? 336 00:21:28,710 --> 00:21:32,270 Yeah. And as a fan, if you're there, you know, one of the things we 337 00:21:32,270 --> 00:21:35,590 say about live podcasting that we didn't expect when we built the theater is 338 00:21:35,990 --> 00:21:39,640 whenever you go live and you tell your friends, your 339 00:21:39,640 --> 00:21:43,280 family, your fans, we're going to be live on the main stage at this theater, 340 00:21:44,080 --> 00:21:47,360 the credibility for your show goes through the roof. 341 00:21:47,920 --> 00:21:51,560 And if you were a fan of the NHRA podcast and you've been 342 00:21:51,560 --> 00:21:54,520 watching them on YouTube and all of a sudden they pop by a track that's 343 00:21:54,520 --> 00:21:57,680 close to you, and you show up and they're in the middle of the tarmac 344 00:21:57,760 --> 00:22:01,480 and they're broadcasting live. You're going to stick around and see them shake their 345 00:22:01,480 --> 00:22:05,040 hands, maybe afterwards, try to get an autograph, maybe a picture with them. 346 00:22:05,600 --> 00:22:09,400 It elevates the reality of that show. It 347 00:22:09,400 --> 00:22:13,120 elevates the credibility of those hosts when you've been watching them and 348 00:22:13,120 --> 00:22:16,880 then you see them face to face in person. Yeah. Yeah. I just 349 00:22:16,880 --> 00:22:19,600 watched you do that thing that I like to watch, 350 00:22:21,520 --> 00:22:25,240 and that's exciting. I will tell you that maybe 351 00:22:25,240 --> 00:22:28,800 not everybody should do live video and that 352 00:22:28,880 --> 00:22:32,570 it can be really difficult, but if 353 00:22:32,570 --> 00:22:35,290 it's done well, I think it's so smart. 354 00:22:36,810 --> 00:22:40,610 Yeah. Especially if you're live streaming enable, like using 355 00:22:40,610 --> 00:22:42,490 streamyard and stuff, where you can get 356 00:22:43,770 --> 00:22:47,530 reactions from even people that aren't in the room, and you can interact 357 00:22:47,530 --> 00:22:51,330 with the people that are watching real time. We were talking 358 00:22:51,330 --> 00:22:55,010 about 20 years ago, if you want to have a studio space like what Richard 359 00:22:55,010 --> 00:22:58,540 has or like what I have, it'd be hundreds of thousands of dollars. 360 00:22:59,100 --> 00:23:02,780 The cameras we wouldn't even be able to afford. But now we're able 361 00:23:02,780 --> 00:23:06,620 to put this thing together. Mine wasn't much more than five, six 362 00:23:06,620 --> 00:23:10,060 thousand dollars all in. Like, with the chairs and the truss and the 363 00:23:10,060 --> 00:23:13,700 lighting, the mixer, all that stuff, you're able to put together 364 00:23:13,700 --> 00:23:17,460 your own television studio for, you know, less than the price of 365 00:23:17,460 --> 00:23:21,180 a Hyundai. A used Hyundai. 366 00:23:21,340 --> 00:23:24,890 Yeah, yeah. And then be able to create a space that people can connect with 367 00:23:25,530 --> 00:23:29,170 or at. Well, speaking of connecting with the 368 00:23:29,170 --> 00:23:32,970 crowd, off the lead and into the crowd, we've got 369 00:23:32,970 --> 00:23:36,610 the Sigma Sports through and off podcast took a bold 370 00:23:36,610 --> 00:23:39,770 live turn at ruler live 2025 371 00:23:40,170 --> 00:23:43,770 as Dame Laura Kenney and Matt Stevens record their very 372 00:23:43,770 --> 00:23:47,610 first live episode Together on the Sigma Sports stage 373 00:23:48,150 --> 00:23:51,430 in front of a packed audience, the conversation jumped from 374 00:23:51,430 --> 00:23:54,910 freely, jumped freely from game show appearances to 375 00:23:54,910 --> 00:23:58,550 commentary mishaps, embracing the unpredictability that 376 00:23:58,550 --> 00:24:02,310 only live performances allows. Things went fully off 377 00:24:02,310 --> 00:24:05,590 script when the microphone was handed off to the crowd for an 378 00:24:05,590 --> 00:24:09,430 impromptu Ask me Anything segment, proving once again 379 00:24:09,750 --> 00:24:13,520 that some of the most memorable podcast moments happen when 380 00:24:13,520 --> 00:24:16,720 hosts lose the control and invite the audience 381 00:24:17,040 --> 00:24:20,600 into the experience. And I always joke, like, I grew up 382 00:24:20,600 --> 00:24:23,920 skateboarding and punk rock. So like anything that's chaos 383 00:24:24,320 --> 00:24:28,000 is where I thrive. Like, a live environment can be anything 384 00:24:28,000 --> 00:24:31,440 you want it to be, and sometimes it's way more than you ever expect. 385 00:24:32,000 --> 00:24:35,800 But that's the beauty of being live. It's that unique, once in 386 00:24:35,800 --> 00:24:39,560 a lifetime opportunity. Yeah. Yes. Organized chaos. 387 00:24:39,560 --> 00:24:43,240 You're too punk rock for probably organized chaos, but the nerd in me is like, 388 00:24:43,240 --> 00:24:46,300 I like chaos, but I like to have a little bit of control over that. 389 00:24:46,780 --> 00:24:50,540 A little bit. Like, let's not go too off the rails. I used to do 390 00:24:50,540 --> 00:24:53,900 on my show, I would have a random person, an audience member, 391 00:24:54,220 --> 00:24:57,300 do the opening of my show and introduce the guests, and then I would talk 392 00:24:57,300 --> 00:25:00,700 to them about their life or their nonprofit or whatever. 393 00:25:01,099 --> 00:25:02,460 And it's a great way to get 394 00:25:04,940 --> 00:25:08,740 random audience members involved in the show to 395 00:25:08,740 --> 00:25:11,420 feel like they were a part of it. That's also going to mean they're going 396 00:25:11,420 --> 00:25:14,740 to run home, they're going to share that episode because they were on it, and. 397 00:25:15,210 --> 00:25:18,330 And it's going to be a great marketing tool. 398 00:25:19,290 --> 00:25:22,330 Yeah, I love that idea. Back in the 90s, the 399 00:25:22,330 --> 00:25:26,170 1900s, there was a video subscription 400 00:25:26,170 --> 00:25:29,970 service for skateboarding called 411. It was a video magazine. Instead 401 00:25:29,970 --> 00:25:33,770 of getting a print magazine, they would mail you a VHS tape every 402 00:25:33,770 --> 00:25:37,610 month. That was all the footage that they've been capturing of the skateboarders. 403 00:25:37,850 --> 00:25:41,570 But because they were in la, California area, they would run into celebrities all the 404 00:25:41,570 --> 00:25:45,040 time, and they would just say, hey, hey, Jack Black. 405 00:25:45,120 --> 00:25:48,960 Jack Black. Say, hey, this is Jack black. You're watching 411. So 406 00:25:48,960 --> 00:25:52,680 they would always have, like, these celebrities open up the show just like what 407 00:25:52,680 --> 00:25:56,320 you're doing, and it's a great way to connect the audience 408 00:25:57,200 --> 00:26:00,960 to the show. And then even now, they think they have a chance to 409 00:26:00,960 --> 00:26:04,000 be on the show, to open it up. They have a whole new connection with 410 00:26:04,000 --> 00:26:07,680 you. Yeah. When the Rosie O' Donnell show premiered, that's her. 411 00:26:08,080 --> 00:26:11,520 Every episode, in all 6,000 episodes, she did, there was an audience member 412 00:26:11,520 --> 00:26:15,320 opening. And everybody at Warner Brothers was like, you can't have just a regular 413 00:26:15,320 --> 00:26:19,160 person on live TV and her show was live doing that, and she 414 00:26:19,160 --> 00:26:22,880 was like, yeah, you can. And it worked every day. And that 415 00:26:22,880 --> 00:26:26,240 person got to feel really special and they got to talk and, you know, it's, 416 00:26:26,240 --> 00:26:30,040 it's really creating a moment for someone that, 417 00:26:30,040 --> 00:26:33,680 that they didn't really think they were going to have. Yeah. What a community. I 418 00:26:33,680 --> 00:26:37,000 wonder if there's like a little club of people who, you know, stuck together after 419 00:26:37,000 --> 00:26:40,680 the show as like, we were the openers for the Rosie o' Donnell show. I'm 420 00:26:40,680 --> 00:26:44,480 going to start that Facebook group. That'd be awesome to connect and then 421 00:26:44,480 --> 00:26:48,120 they can post their scenes and relive it. Yeah. Look for 422 00:26:48,680 --> 00:26:52,400 openers of the Rosie o' Donnell show hosted by Contact me. I want you 423 00:26:52,400 --> 00:26:56,120 on my show. Well, we have one 424 00:26:56,120 --> 00:26:59,320 more story tonight. It goes so fast. It's not tonight. It's only 425 00:26:59,480 --> 00:27:03,080 10:30 in the morning. We're going to welcome 426 00:27:03,080 --> 00:27:06,460 to the Era Tour of Podcasting live. 427 00:27:06,460 --> 00:27:10,220 Podcasting has officially entered its eras tour, highlighted 428 00:27:10,220 --> 00:27:13,980 by Amy Poehler hosting a packed live taping of her podcast 429 00:27:14,380 --> 00:27:18,100 Good Hang at Hollywood's Fonda Theater, where fans 430 00:27:18,100 --> 00:27:21,739 cheered so loudly that comedian Ron Funches joked 431 00:27:21,739 --> 00:27:24,900 they've forgotten podcasts are free. Once a 432 00:27:24,900 --> 00:27:28,220 solidarily solitary earbud only experience, 433 00:27:28,780 --> 00:27:32,560 podcasting is now filling theaters, arenas, and even stadiums. 434 00:27:33,110 --> 00:27:36,790 The talent agents comparing fan reactions to Taylor Swift level energy. 435 00:27:37,830 --> 00:27:41,310 Industry leaders say audiences who rarely attend concerts or 436 00:27:41,310 --> 00:27:44,950 comedy shows are buying tickets specifically for podcasts, 437 00:27:45,110 --> 00:27:48,749 driving massive merch sales. New award categories like the 438 00:27:48,749 --> 00:27:52,430 Golden Globes first ever podcast nominees and a projected 439 00:27:52,430 --> 00:27:55,870 $2.6 billion industry by 440 00:27:55,870 --> 00:27:59,670 2026. Hey, we're in 2026. Proving that when podcasters 441 00:27:59,670 --> 00:28:03,360 step on stage, fans don't just listen, they 442 00:28:03,520 --> 00:28:07,240 show up. I'll let you close out the show. I mean, 443 00:28:07,240 --> 00:28:11,040 this is everything you and I believe in. I think I have so many thoughts. 444 00:28:12,800 --> 00:28:16,400 I saw that the basement yard guy sold out Madison Square Garden. 445 00:28:16,880 --> 00:28:20,320 Podcasters selling out Madison Square Garden. I 446 00:28:20,480 --> 00:28:24,320 have a question for you. What do you think of celebrities 447 00:28:24,480 --> 00:28:28,020 getting in the podcast? They're on my list 448 00:28:28,020 --> 00:28:31,820 of things that I want to 449 00:28:31,820 --> 00:28:35,460 talk about about podcasting. So when I look at the, when I look at 450 00:28:35,460 --> 00:28:38,660 podcasting as A general, there's two things above celebrities and 451 00:28:38,660 --> 00:28:42,500 comedians. One is the AI slop. That's, there's, there's a 452 00:28:42,820 --> 00:28:46,500 company that's launching 3,000 episodes a week just taking, 453 00:28:46,500 --> 00:28:50,180 scraping headlines and within two minutes publishing 454 00:28:50,180 --> 00:28:54,020 an episode of a podcast about that topic. And that's, that's rubbish. 455 00:28:54,620 --> 00:28:58,300 There's also. We mentioned the pandemic earlier There 456 00:28:58,300 --> 00:29:01,900 was a influx of podcasters who came 457 00:29:01,900 --> 00:29:05,420 into podcasting. Some of them never recorded, but they set up their 458 00:29:05,420 --> 00:29:08,300 feed. Some of them recorded one episode and was like, this is tough. 459 00:29:09,180 --> 00:29:12,460 Very few of them, less than 80% made it to 10 episodes. 460 00:29:13,260 --> 00:29:16,940 So if we're looking at podcasting in a whole, there's already 4.5 461 00:29:17,100 --> 00:29:20,460 to 5 million podcasts listed in these app directories. 462 00:29:21,540 --> 00:29:25,180 90% of them are inactive. So podcasting has a 463 00:29:25,180 --> 00:29:28,740 discovery problem, I think right now, where we need a way to filter out 464 00:29:28,740 --> 00:29:32,420 inactive shows. We need a way to filter out AI slop 465 00:29:32,660 --> 00:29:35,940 to bring up the podcasters who are creating 466 00:29:36,260 --> 00:29:39,220 new shows today in the moment they're at, 467 00:29:39,940 --> 00:29:42,820 which I'm fine with now. Comedians 468 00:29:43,860 --> 00:29:47,620 and comedians and actresses and actresses, 469 00:29:47,620 --> 00:29:51,050 Actors, actors and actresses, they are 470 00:29:51,050 --> 00:29:54,610 bringing audiences to podcasting, but they are bringing their 471 00:29:54,610 --> 00:29:58,210 audience. So if you're a Whitney Cummings fan or a Bert 472 00:29:58,210 --> 00:30:01,850 Kreischer or Tony Hinchcliffe or any of these other podcasters 473 00:30:02,410 --> 00:30:06,170 who are doing these live huge events, then you're 474 00:30:06,170 --> 00:30:08,730 probably already a fan of them and you're probably finding them. 475 00:30:10,330 --> 00:30:14,090 The other problem is, if you already were a podcast listener 476 00:30:14,330 --> 00:30:17,890 and you only have so many hours per week, maybe you have a half hour 477 00:30:17,890 --> 00:30:21,240 commute, you listen to and from work, you have an hour a day, you have 478 00:30:21,240 --> 00:30:24,440 five hours. If your favorite comedian or actor 479 00:30:25,080 --> 00:30:28,800 comes out with a podcast that's an hour long, well, you just 480 00:30:28,800 --> 00:30:32,440 subtracted 20% of your total listening time from that 481 00:30:32,440 --> 00:30:36,120 week that you just lost that 20% of that person's ability to find 482 00:30:36,520 --> 00:30:39,800 other podcasts. So there is an attention problem 483 00:30:40,200 --> 00:30:43,800 where the most popular people are taking 484 00:30:43,960 --> 00:30:47,250 most of the attention of the podcast industry. So 485 00:30:48,530 --> 00:30:52,050 I'd rather clean up AI and inactive 486 00:30:52,050 --> 00:30:55,890 shows and somehow work together. Because 487 00:30:55,970 --> 00:30:59,530 I do think as we see more and more stadium shows, more and more theaters 488 00:30:59,530 --> 00:31:03,250 and arenas, people aren't just going to buy one ticket to see 489 00:31:03,250 --> 00:31:06,890 one podcast. You don't see that in music, you don't see that in 490 00:31:06,890 --> 00:31:10,290 comedy. What you do see is opening acts, right? 491 00:31:10,530 --> 00:31:14,370 A comedian can't carry a full three hour show. A 492 00:31:14,370 --> 00:31:17,450 musician can't carry a full three hour show. They need to have 493 00:31:17,850 --> 00:31:21,690 buffers and warm ups to get the crowd amped up. 494 00:31:21,930 --> 00:31:25,050 And I think you're going to start to see these celebrities and 495 00:31:25,530 --> 00:31:29,210 looking for opening acts. And I think what Richard's doing, I think 496 00:31:29,210 --> 00:31:33,050 what I'm doing here at the theater, this is that the breeding ground for 497 00:31:33,050 --> 00:31:36,570 opening acts. Like, you got to go somewhere. You can't just, you're not going to 498 00:31:36,570 --> 00:31:40,250 go from your mom's Basement to Madison Square Garden. It's just not going to 499 00:31:40,250 --> 00:31:43,800 happen. Yeah, there needs to be middle ground, stepping stones 500 00:31:43,800 --> 00:31:47,480 and, you know, showing people what we do here. Showing people that 501 00:31:47,480 --> 00:31:51,000 you don't just need a place like this. You have libraries, coffee shops, 502 00:31:51,000 --> 00:31:54,720 bars, restaurants all over the country that's looking to bring 503 00:31:54,720 --> 00:31:58,440 people in. So start partnering, start thinking, how do I get my show 504 00:31:58,440 --> 00:32:02,240 to that next level? How do I perform in front of 20 people, then 505 00:32:02,240 --> 00:32:05,480 60 people, then 100 people, then all of a sudden your show 506 00:32:06,040 --> 00:32:09,620 is probably ready to open up for a 6, 700 seat 507 00:32:09,620 --> 00:32:13,380 theater. So I think what we're building now 508 00:32:14,180 --> 00:32:17,740 is that next step for podcasting, for live podcasting. 509 00:32:17,740 --> 00:32:21,500 So I don't hate the comedians, I don't hate the actors. I 510 00:32:21,500 --> 00:32:25,220 think they're building something bigger than it's all of us. And, you 511 00:32:25,220 --> 00:32:28,500 know, you know, good for them. They are monetizing, they are taking control of their 512 00:32:28,500 --> 00:32:32,300 brand. They are, you know, in some cases, you know, 513 00:32:32,300 --> 00:32:35,800 skipping out on a manager, on a publicist. And they're 514 00:32:35,800 --> 00:32:39,640 owning more and more of their process. Instead of 10% 515 00:32:39,640 --> 00:32:42,760 here, 10% there, 10% there, they're building something 516 00:32:43,160 --> 00:32:46,600 special that they own and control. I think people 517 00:32:47,560 --> 00:32:51,280 watch those things. And then there's the false narrative that, one, 518 00:32:51,280 --> 00:32:54,760 it's easy to do and two, that you're 519 00:32:55,080 --> 00:32:58,440 going to have the audience that 520 00:32:58,840 --> 00:33:02,560 Chelsea Handler has on her podcast and that you're going to get the 521 00:33:02,560 --> 00:33:06,350 money that Chelsea Handler gets from her podcast 522 00:33:06,420 --> 00:33:10,060 podcasts. And so I knew, I knew a ton of comedians during the pandemic that 523 00:33:10,060 --> 00:33:13,460 started podcasts, talked to all their comedian friends and then 524 00:33:13,780 --> 00:33:16,740 went away because it's work 525 00:33:17,940 --> 00:33:21,740 to do it well. And I think people think that 526 00:33:21,740 --> 00:33:25,580 you just grab your phone and start talking, and then people are going to listen, 527 00:33:25,580 --> 00:33:27,980 and then you're going to get advertisers and you're going to make tons of money 528 00:33:27,980 --> 00:33:30,900 from views. And it can be really discouraging. But 529 00:33:33,270 --> 00:33:37,110 I think it's so smart to go out and wherever that audience is, whether 530 00:33:37,110 --> 00:33:40,150 it's the wine and food festival that you don't want to go to. 531 00:33:40,950 --> 00:33:44,510 I've done my show at a comedy club. I've done it in basements. Like, 532 00:33:44,510 --> 00:33:47,190 it's, and I've had audience members in both places. 533 00:33:48,630 --> 00:33:51,590 But I think it's, it's all in how you can make that experience special for 534 00:33:51,590 --> 00:33:54,230 the people in the room. Because, like, it's the same thing for 535 00:33:54,950 --> 00:33:58,270 musicians. You can listen to their music for free, but when they go on tour, 536 00:33:58,270 --> 00:34:01,860 you're going to show up. Yeah, I, I, 537 00:34:01,860 --> 00:34:05,660 100% agree. There are a lot of people who get into podcasting 538 00:34:05,660 --> 00:34:08,980 for the wrong reason. I, I alluded to it earlier that I'm going to record 539 00:34:08,980 --> 00:34:12,460 a show, I'm going to read host red ads, and I'm going to make Amy 540 00:34:12,460 --> 00:34:16,220 Poer money. Like, there's, you're. You've missed five years. 541 00:34:16,540 --> 00:34:20,380 In between the start and making Amy Poehler money, there is 542 00:34:20,380 --> 00:34:24,198 work. Like, I'm doing this show two times a week. I'm probably putting in 16, 543 00:34:24,282 --> 00:34:28,020 20 hours to do two episodes a week. And I, but I, 544 00:34:28,420 --> 00:34:32,060 I love this. I thrive in this. I enjoy creating 545 00:34:32,060 --> 00:34:35,740 something that other people enjoy. I enjoy sharing the news of 546 00:34:35,740 --> 00:34:39,540 live podcasting with other people. So the reasons I'm doing it is 547 00:34:39,540 --> 00:34:43,300 to one, okay, yeah, I'm promoting the theater. I'm promoting what's 548 00:34:43,300 --> 00:34:46,900 possible with live podcasting. But in case you can't tell, 549 00:34:46,900 --> 00:34:50,700 I'm all in on this. So, like, I love live podcasting. I love doing 550 00:34:50,700 --> 00:34:54,390 live shows. I love when people come in and perform their podcast live, even 551 00:34:54,390 --> 00:34:58,190 for the first time, and seeing them get off stage and all those nerves 552 00:34:58,190 --> 00:35:01,790 are gone. They're just elated. They're shaking hands with their 553 00:35:01,790 --> 00:35:05,390 fans or selling merch and signing books at the end. It's an 554 00:35:05,390 --> 00:35:08,950 incredible experience that you just don't get, recording an 555 00:35:08,950 --> 00:35:12,750 MP3 and releasing it. So keep these live 556 00:35:12,750 --> 00:35:16,550 events in mind. Think about what Richard's doing. He's building a 557 00:35:16,550 --> 00:35:20,270 game show. I'm building a theater. These are the things that are 558 00:35:20,420 --> 00:35:24,260 going to become the future of podcasting. It's going to be about real life. 559 00:35:24,260 --> 00:35:27,540 And the numbers tell us that we were talking 560 00:35:28,260 --> 00:35:31,820 about trying to get the profitability. And just real quick, I won't do my podcast 561 00:35:31,820 --> 00:35:35,540 math speech. But if you look at, if you wanted to read ads, the best 562 00:35:35,540 --> 00:35:39,060 case scenario, if you could read ads, advertisers will pay you $20 563 00:35:39,220 --> 00:35:43,060 per thousand downloads. Here's the problem. If 564 00:35:43,060 --> 00:35:46,870 all these podcasters are chasing these host red ads, we know from 565 00:35:46,870 --> 00:35:50,310 looking at Buzzsprout servers, Libsyn servers, 90% of 566 00:35:50,310 --> 00:35:53,670 podcasts do not get a thousand downloads per 567 00:35:53,670 --> 00:35:57,510 episode. So you can't even get to $20. And that's 568 00:35:57,510 --> 00:36:00,830 okay. It's okay if you know that. But if you were to do a live 569 00:36:00,830 --> 00:36:04,430 event, a live show, and you were to sell just four 570 00:36:04,430 --> 00:36:08,230 tickets at $10, that'd be $40. The way my model works, you 571 00:36:08,230 --> 00:36:11,550 get half of that, you would walk away with $20 with just four people. 572 00:36:12,340 --> 00:36:15,980 So live events for most podcasters are such a 573 00:36:15,980 --> 00:36:19,460 quicker way to profitability than trying to just 574 00:36:19,460 --> 00:36:22,820 chase this arbitrary goal of I'm going to be the most successful 575 00:36:22,820 --> 00:36:26,620 podcaster reading purple mattress ads. It doesn't work that 576 00:36:26,620 --> 00:36:30,420 way. And that's okay. We just need to pivot our strategy a little bit. 577 00:36:30,740 --> 00:36:34,500 And you could cover all your expenses for a year just by doing one 578 00:36:34,500 --> 00:36:38,270 show, even as the most novice of podcasters. Well, and 579 00:36:38,270 --> 00:36:41,990 like, why are you doing it? Are you trying to get customers? Are you trying 580 00:36:41,990 --> 00:36:44,910 to get business from it? Like, you're going to get 581 00:36:45,630 --> 00:36:49,310 more business by doing a live event that has four people show up 582 00:36:49,310 --> 00:36:52,910 where you get to shake their hand after and talk to them. Those people are 583 00:36:52,910 --> 00:36:56,030 going to remember you more than they're going to remember that ad that you read 584 00:36:56,270 --> 00:37:00,070 about. Cheetos. That's right. Go 585 00:37:00,070 --> 00:37:03,900 live. Make your day richer. Richard, one more 586 00:37:03,900 --> 00:37:07,460 time. Give us your plugs, tell us how to find you, and all about your 587 00:37:07,460 --> 00:37:11,020 new show. Very easy. Makeyourdayricher.com 588 00:37:11,020 --> 00:37:14,780 I'm also on all the social media things. I'm on there. Richard Wilmore, 589 00:37:15,020 --> 00:37:16,940 make your day richer. Monday. 590 00:37:18,620 --> 00:37:22,460 New game show starting Monday. Monday. Monday. 591 00:37:24,220 --> 00:37:27,980 Well, it's only one question left to answer. What time 592 00:37:27,980 --> 00:37:30,970 was it? What time is it? 593 00:37:55,630 --> 00:37:57,550 Podcasting from the space. 594 00:38:07,310 --> 00:38:10,110 The only live news podcast about 595 00:38:10,430 --> 00:38:12,830 podcasting from the stage.