Results from Retail TouchPoints’ latest Store Ops Survey reveal that store ops budgets are increasing, and retailers are investing more in new in-store technology. As merchants strive to improve efficiency and personalize customer experiences, they need to ensure they’re prioritizing the right solutions, whether it be mobile devices, digital signage or other technologies.
In this Retail Remix episode, we dive into the findings from the recently released Store Ops Survey with Nikki Baird, VP of Strategy at Aptos. Listen to learn why:
- Employee hiring and retention continue to be a top challenge for retailers due to issues like rising wages and the changing expectations of Gen Z employees;
- Retailers are investing more in mobile devices and apps to help associates be more productive and provide better customer service;
- So many retailers struggle once new technology is rolled out in stores; and
- In-store theft and loss prevention are driving investment in technologies like RFID.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.