Ditching Hourly

Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.

Diane's Links
Chapters
  • (00:00) - Introduction and Guest Welcome
  • (00:34) - Diane's Background and Career Journey
  • (01:44) - Discovering Value Pricing and Meeting Jonathan
  • (03:44) - The Impactful Discovery Call
  • (07:18) - Focusing and Scaling the Business
  • (15:08) - Incorporating AI into Business
  • (19:16) - AI Photo Shoots and Branding
  • (33:33) - Ethical Considerations and Client Expectations
  • (34:57) - Technical Aspects of AI Image Creation
  • (37:02) - Using Image References and Editing Tools
  • (37:56) - Cost and Effort of Traditional Photo Shoots
  • (39:15) - AI Photo Shoots vs Traditional Photo Shoots
  • (41:36) - The Demand for AI in Business
  • (42:54) - Challenges and Opportunities with AI
  • (47:33) - The Importance of Adapting to AI
  • (51:53) - Leveraging AI for Business Success
  • (54:13) - The Future of AI in Various Industries
  • (01:10:30) - Final Thoughts and Resources

Creators and Guests

Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Diane Whiddon
Brand Strategy & Web Design | AI Educator

What is Ditching Hourly?

For solo professionals who want to make more and work less without hiring.