How a VP of Process Turns Operational Chaos Into Scalable Systems: Frameworks from Inside ARMRA
Noah Averbach holds one of the most critical roles in modern consumer brands: VP of Process at ARMRA. As companies scale, the operational complexity becomes overwhelming—and that's exactly what Noah was hired to solve.
In this episode, Noah breaks down the systematic approaches he's developed to identify bottlenecks, design scalable processes, and create cross-functional coordination that actually works. You'll get actionable frameworks for:
🔧 Operational Diagnostics - His methodology for identifying which bottlenecks to tackle first when everything feels broken
📊 Process Design - How to build systems that work whether you're doing 1,000 or 10,000 units monthly
🤝 Cross-Functional Coordination - Creating visibility and accountability across departments without slowing down growth
⚙️ Technology Integration - His framework for evaluating operational tech and deciding when to systematize vs. stay manual
📈 Quality Control - Building compliance and quality checkpoints into processes without killing velocity
🎯 Crisis Management - Creating resilient operations that handle disruptions and demand spikes
Whether you're drowning in operational chaos or just want to build more systematic processes before you scale, Noah's frameworks will help you turn complexity into competitive advantage.
Perfect for: Consumer brand operators, founders scaling operations, anyone managing cross-functional teams
Guest: Noah Averbach - VP of Process, ARMRA
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
What is Commerce is Chaos?
Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?
Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.
Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.