The Emotional Science of Leadership: How to Inspire and Overcome Resistance (Susan Schramm)

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Susan Schramm, founder of Go To Market Impact, describes how emotional states influence organizational change. Coupled with Dr. Irena’s neuroscience insights, Susan shares how vision and alignment help leaders overcome resistance, inspire their teams, and turn strategic ideas into bigger results.

In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.

“Alignment isn’t about getting on board with someone else’s train—it’s about clarifying a shared vision that everyone believes in.”  — Susan Schramm

Guest Bio:

Susan Schramm is the founder of Go to Market Impact LLC, a business consultancy that helps CEOs and boards get results faster when driving high-stakes strategies. As a certified Woman-Owned Business, the firm serves global and nationwide clients including businesses, nonprofits, universities, communities, and diverse supply chain ecosystems. Go To Market Impact’s proprietary De-Risk System for Impact℠ helps leaders systematically uncover the hidden risks of new strategies and develop a game plan to manage those risks. Ten percent of gross revenues of the firm are invested in programs and scholarships to equip purpose-led leaders.

Before starting her firm, Susan held executive roles with IBM, Siemens, Nokia, Viavi Networks, and the Telecommunications Industry Association. She has a proven record of accomplishment launching new products and services, innovative programs and brands, and new companies. She has actively led diverse workforce development and diversity initiatives, as well as Supplier Diversity programs.

Susan has served on the boards of the Alliance for Telecommunications Industry Solutions, the YMCA, and the Telecommunications Industry Association. She currently serves as Vice Chairman of the Board of the Nehemiah Project International Ministries, and on the Advisory Boards of COMSovereign, a US-based 5G technology company, and Cognitient, a risk analytics firm. Susan holds a BS in Management Sciences from Duke University. Though she is energized by her work with purpose-led organizations, Susan’s real passion is her faith and family.


Host Bio:

Dr. Irena O’Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.

She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O'Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.

Resources mentioned in this episode:

Mirasee
Dr. Irena O'Brien’s website: The Neuroscience School
Susan’s website: GoToMarketImpact.com
Susan’s LinkedIn Page: www.linkedin.com/in/susanbaileyschramm
Bridges Transition Model: https://wmbridges.com/about/what-is-transition
The Science of Change (book) by Richard Boyatzis: https://www.amazon.com/Science-Change-Discovering-Individuals-Organizations/dp/0197765114

Credits:

Host: Dr. Irena O’Brien
Producer: Andrew Chapman
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:

Track Title: Sneaker Smeaker
Artist: Avocado Junkie
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist: Dresden, The Flamingo
Writer: Matthew Wigton
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: In This Light
Artist: Sounds Like Sander
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Episode transcript: The Emotional Science of Leadership: How to Inspire and Overcome Resistance (Susan Schramm) coming soon.

Creators and Guests

Host

Dr. Irena O’Brien

Producer

Andrew Chapman

Editor

Marvin Del Rosario

Guest

Susan Schramm

What is Neuroscience of Coaching?

In each episode, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Irena “un-complicates” neuroscience and teaches practical evidence-based tools and strategies that listeners can use in their coaching practices.