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In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies.
Content is notoriously difficult to measure.
Do visitors consuming your content go on to become opportunities and revenue months later?
What content is most effective at which point in the funnel?
We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver.
Connect with our hosts and guests:
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Philip Mahler: https://www.linkedin.com/in/philipmahler/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
Content is notoriously difficult to measure.
Do visitors consuming your content go on to become opportunities and revenue months later?
What content is most effective at which point in the funnel?
We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver.
Connect with our hosts and guests:
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Philip Mahler: https://www.linkedin.com/in/philipmahler/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.