Subscribe
Share
Share
Embed
In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, breaks down the reality of digital marketing, artist development, social media pressure, and why building real fan connection matters more than chasing algorithms.
From owned media to creator burnout, this conversation is a reminder that great marketing starts with authentic storytelling online and offline.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
From owned media to creator burnout, this conversation is a reminder that great marketing starts with authentic storytelling online and offline.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
Creators and Guests
Host
Jennie Smythe
Jennie Smythe is Founder and Chief Executive Officer of award-winning Girlilla Marketing which heads digital strategy for a diverse roster of world-famous entertainers and brands including Dead & Company, Darius Rucker, Blondie, Kristin Chenoweth, Willie Nelson, Brooke Shields, Vince Gill and many others. Smythe is a forward-thinking entrepreneur who leads her self-built company with equal parts passion and drive. Girlilla Marketing celebrated 15 years of success in 2023. The talented team oversees social media endeavors, partner marketing and content creation for clients. They bring expert knowledge to developing online audiences, digital monetization, virtual events, fan clubs, paid media campaigns, analytics tracking and creative services such as graphic design and video editing. In her more than two decades of experience, it is no accident Smythe has emerged on top of an ever-evolving field. Motivated by a lifelong love of music, her creative approach has earned numerous awards and recognition. She has been featured in Forbes, Billboard, MusicRow, Fast Company, People, HITS and The Tennessean. She is a multi-year winner of the Nashville Business Journal’s Women in Music City Awards, a MusicRow magazine Rising Women on the Row honoree and was recognized on the Nashville Post In Charge Music list. Her memoir, Becoming Girlilla, is an honest and witty journey through her formative years, career growth, breast cancer diagnosis, navigating the pandemic and lessons learned along the way. “I hope that I can make you think, laugh and see your own story in mine,” she says, “because we are all connected, online and offline.” Smythe currently holds board positions with the Country Music Association (past chairperson) and CMA Foundation (past chairperson). Her past positions include Music Health Alliance, Academy of Country Music and St. Jude. She is a graduate of the prestigious Leadership Music executive training program and currently serves as an Advocacy Ambassador for the Susan G. Komen Center for Public Policy. Her early career includes time at Disney’s Hollywood Records, YAHOO! Music, Warner Bros. Records and Clear Channel. Smythe is married to fellow entrepreneur Shannon Houchins and resides in Nashville with their two children.
What is Becoming Girlilla - How To Be Good Online & In Real Life?
Musings on marketing, digital culture, creativity, branding, audience building, and whatever else feels worth talking about. The online world changes fast, and this channel is a space to unpack what’s real, what’s working, and what actually matters. Hosted by Jennie Smythe, Founder & CEO of Girlilla Marketing and team.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing