People Driven Products

In this episode, Marty Cagan defines the true meaning of “agility” and how product teams can work together to deliver innovative solutions to customer problems.

Show Notes

A lot of product teams like to say they are agile, but when it comes down to it most teams continue to be driven by sales, roadmaps, and the same “waterfall” strategy of the past. 

“Most teams are good at delivery but lacking in discovery,” says Marty Cagan, author of Inspired. Cagan notes that frequently product teams are just shipping products and features to launch and don’t give enough attention to the step that actually qualifies a team as agile.

Agility is “not about the religion or process of building a product,” Cagan advises, rather it’s about constantly testing assumptions, uncovering new problems, and learning from your customers. 

Conducting continuous discovery will allow your team to answer three key questions prior to building (risk, solutions, and end goals) and therefore help mitigate risk and ensure you are investing in products that your customers will love. 
 
On this episode of People Driven Products, Marty Cagan defines the true meaning of “agility” and how product teams can partner together to deliver valuable, innovative solutions to solve customer problems.

What is People Driven Products?

As a PM, your job is to make products and features your users love. But we all know that’s easier said than done.

That’s why we made People Driven Products. You’ll learn how to make products people love and get insights from the PM leaders behind some of the fastest growing and most successful tech companies in the world.

The show is hosted by Ryan Glasgow, who has over a decade of experience managing products at companies like Weebly and Vurb (acquired by Snapchat) and is now the Founder and CEO of Sprig (formerly UserLeap).

In each episode, he’ll be talking with PM leaders at companies that are masters of gaining customer insights, and making customer-centric products.

You’ll learn from some of the best PMs in the world and get practical advice on how to create a customer-centric product team, build a customer-focused culture (and get your company on board), get user feedback quickly, make decisions from those insights, craft a compelling story from the data you gather, help your company make the right product decisions, and most importantly, make products people love.

We can’t wait to share these insights with you, and truly hope that each one helps you and your company, create people-driven products.

Subscribe to be notified when new episodes are released, or submit your question to Ryan at ryan@sprig.com.