Playing for Keeps

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Summary

This week is a Playing for Keeps first, we have two guests on one episode! Box of Style is a quarterly luxury clothing and lifestyle subscription curated by Rachel Zoe. Tune in as Kristen sits down with Yana Moser, Director of Digital Strategy AND Jessica-Rose Garcia, Head of Member Experience, to learn how the team approaches retention with this lengthy break between shipments. Plus, learn how Box of Style is approaching the holiday season with a strategic, and customer-centric approach.

Show Notes

Learn about Churn Buster's delivery alerts
Kristen's retention emails course + templates
Note: Kristen says "in 2018, 85% of Black Friday Cyber Monday sales came from existing customers of companies" that number is actually 48% according to Klayvio's report"

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.