Voice of FinTech®

We talk to Marc Gruber, Vice President Innovation at EPFL and Professor of Entrepreneurship, about innovation, entrepreneurship, implications for FinTech, InsurTech and incumbents. In their book Where to play, Marc Gruber, together with Sharon Tal, Professor of Entrepreneurship at Technion, Israel Institute of Technology, address the issue of the need of start-ups to get to the target market first vs. the reality that more than 70% of them end up pivoting anyway. How to pick the right arena/domain early on to make pivoting less costly and increase the chances of success? How does entrepreneurship differ in Europe vs. the US or Asia?

Show Notes

Marc Gruber, Vice President Innovation and Professor of Entrepreneurship at EPFL and Sharon Tal, Professor of Entrepreneurship at Technion, co-wrote the book Where to Play, which is an excellent complement to the Lean Start-up toolkit. You can get their book Where to Play on Amazon. You will find out more how to pick the right arena, so pivoting is less likely or less costly! We also talk about implications for InsurTech and FinTech businesses, but also insurers and banks and their innovation projects.

This episode of the InsurTech Series was brought to you by HITS - House of InsurTech Switzerland. HITS is the innovation corp-up hub focusing on the InsurTech sector, bringing corporates and start-ups to develop customer-centric solutions. HITS creates the perfect environment to make innovation happen with early-stage investors and partners from the InsurTech sector.

The intro message was kindly narrated by Sara Palmbush, PR and content specialist, and the outro message by Gabriella Trujillo from HITS.

What is Voice of FinTech®?

Aiming to inspire entrepreneurs around the world to launch their new ventures. Connect FinTech enthusiasts with start-ups, incubators, accelerators, investors and incumbents.