11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.

00:33 Focus on ABM Reporting
01:48 Misleading Industry Benchmarks
03:33 Common Pitfalls in Paid Media
07:19 Evaluating Individual Channels
11:06 Role of AI in Marketing
16:13 Aligning Sales and Marketing
20:28 Building an Effective B2B Strategy
23:41 Conclusion and Key Takeaways

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)