Women in Product Marketing

Join Lisa and Mary as they discuss the journey into PMM, the value of an MBA, and juggling your personal and work life. They also discuss what Lisa’s first 30 days were like in her new role as a VP and how she’s managed both her professional success and growing family. Lisa’s PMM superpower is platform marketing, where her and her team solve for creating messaging and positioning their product for very diverse personas and use cases.

Show Notes

Connect with Lisa on LinkedIn.
Join Lisa on Sharebird.
Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet
  1. What is something you’ve learned lately? 
  2. Can you tell us about your role, company, and team?
  3. Can you tell us a bit about the journey to PMM?
  4. Looking back, is there anything that you would have done differently?
  5. Can you tell us a bit about stepping into this new VP role - that you stepped into during the pandemic?
  6. What are some things you did in the first 30 days in this role?
  7. What’s next after pmm” and the pmm career journey. Is it CMO? GM? Other?
  8. You’re a mom, and have had both kids while trying to climb the career ladder. What has been the hardest thing about this?
  9. Let’s talk about your superpower- platform marketing. What’s unique about platform product marketing? 
  10. Who are some of your mentors?
  11. 6. What is the one thing that has been most important growing in your career?
  12. How do you network?
  13. Who have been your strongest PMM mentors?
  14. Why product marketing?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.