{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Pranav and Paramark\r",
      "startTime": 0,
      "endTime": 506.21
    },
    {
      "title": "- Marketing Measurement Challenges\r",
      "startTime": 506.21,
      "endTime": 855.21
    },
    {
      "title": "- Clicks and UTMs\r",
      "startTime": 855.21,
      "endTime": 1093.21
    },
    {
      "title": "- How to think about Strategic Metrics \r",
      "startTime": 1093.21,
      "endTime": 1286.21
    },
    {
      "title": "- Being Data-Driven in your approach to growth\r",
      "startTime": 1286.21,
      "endTime": 1454.21
    },
    {
      "title": "- How to decipher marketing's impact\r",
      "startTime": 1454.21,
      "endTime": 1567.21
    },
    {
      "title": "- Experimentation and insights\r",
      "startTime": 1567.21,
      "endTime": 2013.88
    },
    {
      "title": "- Strategic forecasting\r",
      "startTime": 2013.88,
      "endTime": 2133.88
    },
    {
      "title": "- Short-Term Gains vs. Long-Term Investments\r",
      "startTime": 2133.88,
      "endTime": 2436.88
    },
    {
      "title": "- Measurement for Non-Direct Response Initiatives\r",
      "startTime": 2436.88,
      "endTime": 2624.88
    },
    {
      "title": "- Understanding the Relationship Between Marketing and Sales\r",
      "startTime": 2624.88,
      "endTime": 2775.88
    },
    {
      "title": "- Understanding the Impact of Super Bowl Ads\r",
      "startTime": 2775.88,
      "endTime": 3083.88
    },
    {
      "title": "- Exploring the Impact of Temu's Super Bowl Ad",
      "startTime": 3083.88,
      "endTime": 3210.71
    }
  ]
}