WEBVTT NOTE This file was generated by Descript 00:00:00.049 --> 00:00:00.470 Hey, Bo here. 00:00:00.470 --> 00:00:01.189 Hope you're doing well. 00:00:01.189 --> 00:00:04.909 I wanna share with you how you can legally create a money 00:00:04.909 --> 00:00:07.069 printing machine in your business. 00:00:07.180 --> 00:00:11.436 And this is something I started doing in 2019 or 2020, sometime around then. 00:00:11.636 --> 00:00:14.876 That's when I first started creating what I could realistically 00:00:14.876 --> 00:00:17.726 call a money printing machine. 00:00:17.756 --> 00:00:19.526 And it totally changed the game for me. 00:00:19.526 --> 00:00:21.026 And I don't say that lightly. 00:00:21.026 --> 00:00:23.276 I don't say that in a cliche sort of way. 00:00:23.276 --> 00:00:25.936 Like, oh, it changed my life now it truly. 00:00:26.156 --> 00:00:30.816 Changed everything for me because for many years prior to that, from 00:00:30.816 --> 00:00:36.516 2013 when I first started my, my first online business to about 2019. 00:00:36.716 --> 00:00:41.006 During those years, I was basically in survival mode constantly. 00:00:41.106 --> 00:00:45.073 Like my business was generating revenue, but it wasn't really enough like I was 00:00:45.073 --> 00:00:49.293 surviving, but I wasn't prospering, I wasn't thriving, I was making enough 00:00:49.293 --> 00:00:52.713 to just barely, you know, pay my bills and, and not, I didn't really have any 00:00:52.713 --> 00:00:56.550 leftover at the end of the month, you know, and I was just getting by and. 00:00:56.650 --> 00:00:59.620 One of the reasons, I mean, there's many reasons for that, but one of 00:00:59.620 --> 00:01:03.610 the reasons is because I, I just didn't have enough leverage in my 00:01:03.610 --> 00:01:07.775 business and I was stuck doing organic marketing, I don't know about you, but 00:01:07.775 --> 00:01:11.885 I get very burnout very quickly if I have to create content all the time. 00:01:11.986 --> 00:01:17.056 If I have to constantly create articles or, or videos, and especially nowadays 00:01:17.056 --> 00:01:20.367 with short form content, where it's like most people recommend that you 00:01:20.367 --> 00:01:22.737 post a, a new video every single day. 00:01:22.737 --> 00:01:24.427 You know, and I did that for a while. 00:01:24.607 --> 00:01:27.397 Um, a couple years ago, I grew my TikTok account to over a hundred 00:01:27.397 --> 00:01:30.997 thousand followers using that, um, like daily short form content. 00:01:30.997 --> 00:01:31.987 And it works. 00:01:32.047 --> 00:01:36.058 I'm not gonna say it doesn't and I had some moderate levels of success with that. 00:01:36.119 --> 00:01:38.669 However, it just wasn't the way I wanted to run my business. 00:01:38.669 --> 00:01:40.349 I didn't want to have to do that. 00:01:40.549 --> 00:01:43.129 Nowadays, I just make content whenever I feel like it. 00:01:43.229 --> 00:01:46.379 I don't, I don't make content 'cause I'm like trying to stick to a certain 00:01:46.379 --> 00:01:50.458 schedule and I have to post every day on this at these times or whatever. 00:01:50.658 --> 00:01:51.708 I don't do that anymore. 00:01:51.708 --> 00:01:54.648 I mean, maybe someday I'll go back to a more strict schedule, I don't know. 00:01:54.848 --> 00:01:57.758 But for right now, at the, at the time of my life, like I 00:01:57.758 --> 00:01:59.378 just became a father last year. 00:01:59.378 --> 00:02:01.448 I have a second baby on the way soon. 00:02:01.448 --> 00:02:05.638 So that has really taken priority in my life, you know, being a father. 00:02:05.738 --> 00:02:09.508 And business has kind of taken a backseat, and I just have a new 00:02:09.508 --> 00:02:10.528 purpose in my life, you know? 00:02:10.528 --> 00:02:13.948 And I don't want to be on this content creation hamster wheel all the time 00:02:13.948 --> 00:02:15.358 if I don't have to be, you know? 00:02:15.558 --> 00:02:19.938 And so I've spent a lot of time and energy over the years figuring out how 00:02:19.938 --> 00:02:23.118 to run my business in a way where I don't have to create content all the 00:02:23.148 --> 00:02:26.558 time if I don't want to, and I can kind of create more out of inspiration. 00:02:26.648 --> 00:02:30.188 If I feel like creating a piece of content and I'm excited to do it, then I will. 00:02:30.188 --> 00:02:31.898 But if I don't have to do it, or I'm not. 00:02:31.913 --> 00:02:35.423 Feeling inspired that day or whatever, then I, I won't, you know, like 00:02:35.423 --> 00:02:37.918 this podcast episode for example, that I'm recording right now. 00:02:38.118 --> 00:02:39.918 I didn't have this on my schedule or anything. 00:02:39.918 --> 00:02:43.218 I didn't even know I was gonna record this when I came into my office today. 00:02:43.318 --> 00:02:46.708 I just had an idea and I'm like, okay, I'm gonna just turn on the mic and 00:02:46.708 --> 00:02:48.478 go, you know, there's no script here. 00:02:48.748 --> 00:02:50.308 I don't have an outline or anything. 00:02:50.308 --> 00:02:54.528 I just had a, an idea and I'm, I'm running with it, you know, so I really. 00:02:54.628 --> 00:03:00.138 Enjoy that way of creating, creating out of inspiration rather than obligation. 00:03:00.357 --> 00:03:03.867 And so how can you create that for yourself in your business? 00:03:03.967 --> 00:03:08.017 Well, the thing that changed the game for me was, as I said, creating a money 00:03:08.017 --> 00:03:13.237 printing machine that not only gave me the income that I always wanted, but it also 00:03:13.237 --> 00:03:14.977 gave me the freedom that I always wanted. 00:03:14.977 --> 00:03:17.077 And the freedom was always more important to me. 00:03:17.277 --> 00:03:19.317 I never cared about making a ton of money. 00:03:19.429 --> 00:03:20.899 I wanted to make a decent income. 00:03:20.999 --> 00:03:23.399 But I never cared about like getting super rich or anything. 00:03:23.599 --> 00:03:25.879 I just wanted a business that gave me freedom. 00:03:26.089 --> 00:03:29.419 You know, it made enough money where I could live pretty comfortably 00:03:29.619 --> 00:03:30.879 and not have to worry about money. 00:03:30.879 --> 00:03:30.909 I. 00:03:31.109 --> 00:03:33.599 But more importantly, a business that would gimme freedom. 00:03:33.599 --> 00:03:35.219 Freedom to spend time with my family. 00:03:35.219 --> 00:03:38.189 And, and now that I'm a father, I really see the importance of that much 00:03:38.189 --> 00:03:41.009 more than I did when I was younger and when I, I didn't have kids. 00:03:41.209 --> 00:03:42.469 I see that much more now. 00:03:42.469 --> 00:03:45.829 The importance of being able to have time for your family, uh, 00:03:45.859 --> 00:03:49.289 being able to, you know, get work out of your mind and, and just be 00:03:49.289 --> 00:03:51.359 present with the people in your life. 00:03:51.569 --> 00:03:54.993 I'm much better at that now than I, than I used to be, before I would just think 00:03:54.993 --> 00:03:59.313 about work all the time and I'd be working at midnight or whenever I felt like, you 00:03:59.313 --> 00:04:03.143 know, working till the time I went to sleep and I can't really do that anymore. 00:04:03.143 --> 00:04:04.973 So I've had to set more strict boundaries. 00:04:04.973 --> 00:04:09.496 I've had to find ways to work less and still increase my income. 00:04:09.696 --> 00:04:13.536 And the way that I've done that is using paid advertising primarily. 00:04:13.596 --> 00:04:17.316 I, I've been doing paid ads since about 2019 is when I first started running 00:04:17.316 --> 00:04:19.456 paid ads and almost immediately. 00:04:19.556 --> 00:04:23.306 It changed everything for me, because it took me from survival 00:04:23.306 --> 00:04:27.096 mode where I was constantly stressed, constantly worried about how I'm 00:04:27.096 --> 00:04:28.476 gonna pay the rent next month. 00:04:28.676 --> 00:04:33.156 It took me from that to truly having like a comfortable life, you know, having 00:04:33.216 --> 00:04:37.776 enough money and plenty of time and space, having an empty calendar like. 00:04:37.976 --> 00:04:40.466 I, I, sometimes I take it for granted, I think, but. 00:04:40.466 --> 00:04:43.055 I really have a business that most people would dream of. 00:04:43.155 --> 00:04:44.955 And I don't say this to brag in any way. 00:04:44.955 --> 00:04:48.585 I'm just really hoping to inspire you to, to know that you can 00:04:48.585 --> 00:04:49.905 build this sort of business too. 00:04:50.105 --> 00:04:52.385 But I have a business that most people would kill for. 00:04:52.385 --> 00:04:54.335 Like I don't have anything on my calendar. 00:04:54.545 --> 00:04:56.675 I don't have any clients that I have to manage. 00:04:56.940 --> 00:04:58.560 I don't do done for you services. 00:04:58.560 --> 00:05:01.820 I don't have to do big, fancy, live launches. 00:05:01.920 --> 00:05:04.140 I have no team to manage. 00:05:04.140 --> 00:05:07.856 I do it all by myself basically, and I make. 00:05:07.856 --> 00:05:09.176 A pretty healthy profit. 00:05:09.236 --> 00:05:13.434 I have sales coming in every single day, whether I work or not, like 00:05:13.434 --> 00:05:16.974 I could take a month off and the, the money would keep flowing. 00:05:17.174 --> 00:05:21.254 And so I'm in a, a privileged position, I guess, and I don't want to sound like 00:05:21.254 --> 00:05:25.304 I'm bragging or anything, but I just think that a lot of people, they have 00:05:25.304 --> 00:05:27.164 limiting beliefs about what's possible. 00:05:27.164 --> 00:05:30.714 They think that they have to run their business a certain way because so and 00:05:30.714 --> 00:05:32.169 so said that that's the way to do it. 00:05:32.369 --> 00:05:34.799 And there's a lot of people out there that'll tell you that you have to do it 00:05:34.799 --> 00:05:36.299 this way or you have to do it that way. 00:05:36.499 --> 00:05:39.469 Um, but I'm here to tell you that you can design your business the 00:05:39.469 --> 00:05:41.149 way that, that you want it to be. 00:05:41.269 --> 00:05:43.459 You know, like if there's certain things that you don't want to do in 00:05:43.459 --> 00:05:46.269 your business, you don't have to do them, you know, you really don't. 00:05:46.369 --> 00:05:49.609 like if you don't want to do, say live launches in your business 00:05:49.759 --> 00:05:51.019 'cause you hate live launches. 00:05:51.219 --> 00:05:52.589 Then don't, don't do them. 00:05:52.739 --> 00:05:55.919 You know, like you can find ways to run your business without, without it. 00:05:56.189 --> 00:05:59.219 You can do automated launches, you don't have to do live launches at all. 00:05:59.419 --> 00:06:02.560 Um, if you don't wanna sell high ticket, let's say, I know that's a lot 00:06:02.560 --> 00:06:04.390 of, that's a very polarizing topic. 00:06:04.390 --> 00:06:06.220 Kind of like high ticket or low ticket. 00:06:06.220 --> 00:06:08.080 And everybody's saying do high ticket. 00:06:08.080 --> 00:06:10.890 And you know, some people are saying the opposite and it's like, 00:06:11.090 --> 00:06:13.610 either way, you know, if you don't wanna do high ticket, don't do it. 00:06:13.610 --> 00:06:15.470 If you don't wanna do low ticket, don't, don't do it. 00:06:15.470 --> 00:06:18.159 You know, like you can set the rules in your And I think 00:06:18.159 --> 00:06:19.239 people forget that, you know? 00:06:19.269 --> 00:06:22.599 'cause if, if you go out in the, into the world or on in the online 00:06:22.599 --> 00:06:26.893 world and you look at how people are doing business, you will find success 00:06:26.893 --> 00:06:29.653 stories of every kind imaginable. 00:06:29.853 --> 00:06:33.393 You'll find people making millions of dollars selling $5. 00:06:33.593 --> 00:06:37.463 Widgets, you know, like you'll, you'll find people making millions with a 00:06:37.463 --> 00:06:40.643 service business, with a coaching business, with, with online courses, 00:06:40.843 --> 00:06:44.983 with low ticket courses, um, any, any kind of product with physical products, 00:06:45.013 --> 00:06:48.543 any kind of business model you can imagine, you can find someone making 00:06:48.543 --> 00:06:53.423 it successful and being successful with that method or with that business model. 00:06:53.623 --> 00:06:57.013 And so the question is, if they're, if they can do it, why not you? 00:06:57.213 --> 00:06:59.643 You know, if they can make it work, then so can you. 00:06:59.843 --> 00:07:03.653 And I think it's just a matter of, committing to a path and, and setting 00:07:03.653 --> 00:07:07.368 strict boundaries and telling yourself, you know, like, I, I don't want to 00:07:07.368 --> 00:07:10.788 do this in my business, so I'm gonna find a way to never have to do that. 00:07:10.878 --> 00:07:14.758 You know, like I, uh, a long time ago I said I never want to have 00:07:14.758 --> 00:07:16.888 to do a sales call in my business. 00:07:16.888 --> 00:07:18.418 I don't want to ever do a sales call. 00:07:18.515 --> 00:07:22.095 I always wanted a very kind of passive business, you could say. 00:07:22.173 --> 00:07:26.083 And so I've, I've been true to my word and I haven't done that. 00:07:26.083 --> 00:07:27.733 I haven't done a single sales call. 00:07:27.837 --> 00:07:32.157 I've closed multi-thousand dollar deals without sales calls and proven to myself 00:07:32.157 --> 00:07:33.717 that I don't need to do sales calls. 00:07:33.777 --> 00:07:37.157 And it works, you know, so you can, you can basically find any 00:07:37.157 --> 00:07:39.857 model, if you can find at least one person out there that's doing it 00:07:39.857 --> 00:07:41.547 successfully, then you could do it too. 00:07:41.747 --> 00:07:44.717 Um, so that's one thing that I think we have to get through our heads is like, 00:07:44.817 --> 00:07:47.222 you can set the rules and do it your way. 00:07:47.322 --> 00:07:50.662 if you only want to sell low ticket products and you want to make a million 00:07:50.662 --> 00:07:54.062 dollars a year, let's say doing low ticket products only, you can do that. 00:07:54.180 --> 00:07:57.368 I'm on pace right now to do about a million dollars, I think a little 00:07:57.368 --> 00:07:58.808 bit more than a million this year. 00:07:58.908 --> 00:08:02.451 In just purely low ticket product sales, like under a 00:08:02.451 --> 00:08:04.281 hundred dollars digital products. 00:08:04.481 --> 00:08:07.721 And I'm on pace to do about a million dollars in revenue, uh, give or take. 00:08:07.921 --> 00:08:11.371 So I'm proof that it's possible you don't need to do high ticket in 00:08:11.371 --> 00:08:12.481 your business if you don't want to. 00:08:12.681 --> 00:08:17.285 You could truly have a, a very healthy, profitable business only doing low ticket. 00:08:17.485 --> 00:08:20.580 So I, I'm getting kind of off track, but I want to talk about 00:08:20.580 --> 00:08:22.410 the, the game changing strategy. 00:08:22.410 --> 00:08:26.190 The thing that changed everything for me, which was creating a money printer using 00:08:26.190 --> 00:08:30.800 paid ads, paid ads, I'm biased maybe just because I've had a lot of success with 00:08:30.800 --> 00:08:33.380 paid ads, but I just find that they are. 00:08:33.480 --> 00:08:34.350 So much better. 00:08:34.350 --> 00:08:37.290 It's so much better to run your business using paid ads than 00:08:37.290 --> 00:08:38.910 it is to do organic marketing. 00:08:39.110 --> 00:08:40.490 I, I think you need both. 00:08:40.690 --> 00:08:45.605 But I think organic should be like the backup strategy kind of, or the secondary 00:08:45.605 --> 00:08:47.645 strategy, but it's not the main thing. 00:08:47.845 --> 00:08:51.085 Organic is still very important for long-term business stability, 00:08:51.085 --> 00:08:54.865 I think, and long-term branding and building trust with your audience, 00:08:54.865 --> 00:08:56.785 you need to have some organic content. 00:08:56.985 --> 00:09:01.875 But I think the main strategy most people should focus on using is paid ads first. 00:09:02.075 --> 00:09:06.205 So like most of your growth comes from paid ads, at least like short term growth. 00:09:06.405 --> 00:09:08.955 And then you have organic on the backend to kind of support 00:09:08.955 --> 00:09:10.875 that, and they feed each other. 00:09:10.995 --> 00:09:14.795 So your organic content feeds your paid content and vice versa. 00:09:14.995 --> 00:09:17.635 It's, it's what I call hybrid marketing. 00:09:17.835 --> 00:09:21.975 So the organic content you create can be repurposed and into paid ads, and 00:09:21.975 --> 00:09:25.455 then those paid ads help grow your organic following at the same time. 00:09:25.525 --> 00:09:27.115 Like it's, it's interesting. 00:09:27.163 --> 00:09:30.333 Um, on Instagram, I've actually grown my following. 00:09:30.533 --> 00:09:35.050 Way faster from running ads on Instagram than I have by posting 00:09:35.050 --> 00:09:36.335 organic content on Instagram. 00:09:36.535 --> 00:09:40.735 Like, I get way more followers every single day, even though I don't post any 00:09:40.735 --> 00:09:44.460 content organically anymore, but like I haven't posted in, in several months 00:09:44.460 --> 00:09:48.770 as of the time I'm recording this yet, I still get, uh, quite a few followers. 00:09:48.879 --> 00:09:52.119 I don't know the exact numbers, a few thousand new followers every single 00:09:52.119 --> 00:09:55.319 month just from the paid ads, which is more than I was getting from, from 00:09:55.319 --> 00:09:56.849 posting content every single day. 00:09:56.887 --> 00:09:59.167 it's what I call reverse organic. 00:09:59.227 --> 00:10:02.677 It's basically you're using paid advertising to grow 00:10:02.677 --> 00:10:03.997 your organic following. 00:10:03.997 --> 00:10:08.346 So then when you do decide to post organic content, you have followers 00:10:08.346 --> 00:10:11.826 who are gonna see it because they followed you because of your ads. 00:10:12.096 --> 00:10:15.866 You know, so it, it's kind of hard to explain, but they go hand in hand. 00:10:15.866 --> 00:10:17.036 You, you do need both. 00:10:17.236 --> 00:10:19.096 But paid ads is just so much faster. 00:10:19.096 --> 00:10:22.786 If you can make it work and if you understand the numbers and the math and 00:10:22.786 --> 00:10:27.416 how to make it work, you can basically go from being totally unknown in your 00:10:27.416 --> 00:10:31.886 industry, in your niche, to being like one of the top dogs basically. 00:10:32.086 --> 00:10:36.211 Um, and having your content shown to thousands, millions of people even. 00:10:36.311 --> 00:10:38.951 Because you're using your money instead of your time, so you're 00:10:38.951 --> 00:10:40.961 kind of, uncapped in that way. 00:10:41.161 --> 00:10:44.401 Whereas with organic content, you're capped by the algorithm. 00:10:44.611 --> 00:10:48.151 The algorithm basically decides how many people they're gonna show your content to. 00:10:48.351 --> 00:10:50.721 It's not really in your control at all. 00:10:50.921 --> 00:10:52.391 And so I don't like that. 00:10:52.481 --> 00:10:55.241 That's what I don't like about organic content is I'm not in control. 00:10:55.441 --> 00:10:58.651 Like, I could have a really good piece of content, but if for whatever reason 00:10:58.651 --> 00:11:01.661 the algorithm doesn't wanna show it and it only wants to show it to a 00:11:01.661 --> 00:11:05.041 few hundred people, then that's all that's, I just have to put up with that. 00:11:05.041 --> 00:11:07.731 You know, like I can't do anything about it and I never liked that. 00:11:07.931 --> 00:11:11.881 And I think you can get much, a much better bang for your buck and a and a 00:11:11.971 --> 00:11:16.781 return on your time investment if you focus more on amplifying the content 00:11:16.781 --> 00:11:20.561 that you do create instead of creating more and more and more and more content. 00:11:20.761 --> 00:11:21.721 Like for example. 00:11:21.806 --> 00:11:25.566 instead of posting 30 pieces of content, say one piece of content 00:11:25.566 --> 00:11:30.536 every day on Instagram, only to get, say, a hundred thousand views on that 00:11:30.536 --> 00:11:33.676 content, which might be a realistic amount of views for most people. 00:11:33.736 --> 00:11:35.746 You know, that's like a few thousand people, a few thousand 00:11:35.746 --> 00:11:39.046 views per video, so maybe you'd be even lucky to get that many views. 00:11:39.246 --> 00:11:43.026 But let's say you get a thousand or a hundred thousand views on those 30 videos. 00:11:43.226 --> 00:11:49.416 Well, why not just create one video instead of 30, so you're doing one 30th of 00:11:49.416 --> 00:11:53.786 the effort, make one piece of content, and then just amplify that piece of content 00:11:53.786 --> 00:11:57.536 with paid ads and get a hundred thousand views on that one piece of content. 00:11:57.736 --> 00:12:01.981 You're basically getting the same result, but one 30th of the effort. 00:12:02.181 --> 00:12:03.921 That you had to put in to get that result. 00:12:04.121 --> 00:12:05.111 That's leverage. 00:12:05.321 --> 00:12:08.621 That's a huge amount of leverage and that can change the game. 00:12:08.821 --> 00:12:13.051 Now, the reason people don't run paid ads is because it's risky in their mind. 00:12:13.158 --> 00:12:14.598 there, there's too much uncertainty. 00:12:14.748 --> 00:12:16.848 You know, they, they don't have a guarantee that that money 00:12:16.848 --> 00:12:17.838 is gonna come back to them. 00:12:18.038 --> 00:12:21.958 But if I asked you if you knew with a 100% certainty. 00:12:22.158 --> 00:12:25.868 That the money would come back to you immediately, like on day one, say 00:12:25.868 --> 00:12:30.328 within 24 hours you spent a thousand dollars on ads and you knew for certain 00:12:30.328 --> 00:12:33.888 that that a thousand dollars was gonna come back to you within 24 hours. 00:12:34.088 --> 00:12:37.178 Would you run those ads or would you choose to keep hustling, 00:12:37.238 --> 00:12:38.858 posting organic content every day? 00:12:39.058 --> 00:12:42.198 Almost everybody would say, oh, I would run the paid ads for sure. 00:12:42.348 --> 00:12:45.212 so the real reason people don't run paid ads is not because paid 00:12:45.212 --> 00:12:48.704 ads don't work, it's because people don't know how to make them work or 00:12:48.704 --> 00:12:52.899 because they don't understand like the, the return on investment and how. 00:12:52.999 --> 00:12:56.856 That timeline works depending on how you do it, you're gonna have a different, 00:12:56.856 --> 00:12:58.956 uh, what you could call break even point. 00:12:59.156 --> 00:13:03.236 So some people, if you're running ads to like a, a lead magnet, let's say, 00:13:03.236 --> 00:13:04.286 that's how a lot of people do it. 00:13:04.286 --> 00:13:07.566 They run ads to like a free product, and that that can work. 00:13:07.596 --> 00:13:08.526 It can definitely work. 00:13:08.601 --> 00:13:12.021 However, you have to understand the return on investment timeline. 00:13:12.191 --> 00:13:16.031 And how your break even point will be, depending on the price of your 00:13:16.031 --> 00:13:19.571 product and depending on the sales cycle of your product, like how long 00:13:19.571 --> 00:13:21.371 it takes somebody to become a customer. 00:13:21.460 --> 00:13:25.000 In that case, if you're sending uh, people to a free lead magnet, you might have to 00:13:25.000 --> 00:13:29.560 wait several days or even weeks before you'll see that money come back to you. 00:13:29.760 --> 00:13:31.380 And that can be very hard for a lot of people. 00:13:31.380 --> 00:13:35.120 That's why people end up shutting off their ads and they get too, too scared 00:13:35.120 --> 00:13:38.260 and they stop doing it because they don't see the money come back right away. 00:13:38.460 --> 00:13:40.920 It's because they don't understand their numbers in their business. 00:13:40.920 --> 00:13:44.240 They don't know how much, uh, an a lead is worth in their business. 00:13:44.240 --> 00:13:47.450 They don't know when the average customer makes a purchase, like on 00:13:47.450 --> 00:13:49.476 what day do they make a purchase. 00:13:49.476 --> 00:13:52.356 And so if you don't know those numbers, then feel, then running 00:13:52.356 --> 00:13:54.666 ads is gonna feel very risky to you. 00:13:54.866 --> 00:13:57.656 Another way to do it, which also works, and I've done both of 00:13:57.656 --> 00:14:01.226 these very successfully by the way, like in, in 2020, I did the. 00:14:01.326 --> 00:14:05.436 The free lead magnet route, I, I ran ads to a lead magnet and then people 00:14:05.436 --> 00:14:06.966 went through an automated sales funnel. 00:14:06.966 --> 00:14:10.006 And then I had an online course that I was selling and I scaled that up 00:14:10.006 --> 00:14:13.976 to close to a million dollars in about a year's time in, in revenue. 00:14:14.176 --> 00:14:15.616 And so I've done that successfully. 00:14:15.616 --> 00:14:19.833 And then I've also done the low ticket product route where I send, traffic 00:14:19.833 --> 00:14:21.543 directly to a low ticket product. 00:14:21.692 --> 00:14:22.922 And I've also made that work. 00:14:23.042 --> 00:14:26.972 And the benefit of doing that, uh, sending directly to a product. 00:14:27.072 --> 00:14:30.461 Is you can dramatically shorten that break even point. 00:14:30.701 --> 00:14:31.901 The time to break even. 00:14:31.901 --> 00:14:35.191 Like if you spend a hundred dollars, you want to get that a hundred dollars 00:14:35.191 --> 00:14:36.691 back as soon as possible, right? 00:14:36.891 --> 00:14:39.820 If you send people to a product, the benefit of that is when people 00:14:39.820 --> 00:14:43.030 buy the product, they're basically paying for your advertising, you know? 00:14:43.230 --> 00:14:45.420 So it's called a self-liquidating offer. 00:14:45.620 --> 00:14:48.110 Your low ticket product is a self-liquidating offer. 00:14:48.110 --> 00:14:52.720 It liquidates your advertising costs, basically allowing you to run ads for 00:14:52.720 --> 00:14:56.512 free because you spend a hundred dollars, you can get that a hundred dollars back 00:14:56.542 --> 00:15:01.292 the same day, and that allows you to scale very rapidly and basically take a 00:15:01.292 --> 00:15:03.632 lot of the risk out of running paid ads. 00:15:03.832 --> 00:15:05.122 So both ways work. 00:15:05.122 --> 00:15:09.125 You just have to know your numbers, that's one of the most important parts because if 00:15:09.125 --> 00:15:11.045 you wanna make a money printing machine. 00:15:11.245 --> 00:15:15.555 You have to know with a high degree of certainty that if you put say a thousand 00:15:15.555 --> 00:15:19.035 dollars into ads, you have to know that you're gonna get that a thousand dollars 00:15:19.035 --> 00:15:20.385 back within a certain amount of time. 00:15:20.385 --> 00:15:23.705 You have to know like, okay, if I spend a thousand dollars, I'm gonna make. 00:15:23.905 --> 00:15:26.995 A thousand dollars back on day one, let's say. 00:15:27.195 --> 00:15:31.389 And then I know on average I'm gonna make another thousand dollars, which would 00:15:31.389 --> 00:15:34.099 be pure, pure profit within 30 days. 00:15:34.299 --> 00:15:36.999 So, you know, for every a thousand dollars you spend on ads, you're making 00:15:36.999 --> 00:15:39.349 a thousand dollars profit within 30 days. 00:15:39.446 --> 00:15:43.878 Then you can confidently run paid ads and scale without stressing, 00:15:44.088 --> 00:15:45.498 without stressing about it, you know? 00:15:45.698 --> 00:15:48.788 So I think people are too emotional when it comes to paid ads, and 00:15:48.788 --> 00:15:49.898 that's why people don't do it. 00:15:50.168 --> 00:15:53.288 It's because they, they let their emotions decide instead 00:15:53.288 --> 00:15:55.138 of just looking at the numbers. 00:15:55.338 --> 00:15:58.128 So running paid ads is a very logical sort of game. 00:15:58.278 --> 00:15:59.388 It's all the numbers. 00:15:59.508 --> 00:16:00.498 The numbers don't lie. 00:16:00.698 --> 00:16:04.228 You can't let your emotions get too, too involved as long as you're. 00:16:04.328 --> 00:16:06.728 I would say as long as you're spending a hundred and you're making 00:16:06.728 --> 00:16:09.825 a hundred back, as long as you're break even, you're winning because 00:16:09.825 --> 00:16:11.775 that means you're growing your list. 00:16:11.975 --> 00:16:14.015 Uh, your leads for free. 00:16:14.105 --> 00:16:19.295 Basically, you're getting free leads, free customers on your list every single 00:16:19.295 --> 00:16:21.115 day, as long as you're breaking even. 00:16:21.315 --> 00:16:25.705 And any smart business owner knows that the real money is made on the backend. 00:16:25.905 --> 00:16:28.665 The real money is not made in the short term when you first 00:16:28.695 --> 00:16:30.735 acquire that lead or that customer. 00:16:30.935 --> 00:16:33.965 The real money is made months and years into the future. 00:16:34.165 --> 00:16:37.165 When those customers buy more products and services from you, 00:16:37.365 --> 00:16:39.045 that's where the real money comes. 00:16:39.245 --> 00:16:43.355 So you might spend a dollar, get a dollar back the same day break even, 00:16:43.555 --> 00:16:48.855 but over the next few years, that dollar can turn into five, 10, $20. 00:16:49.055 --> 00:16:52.145 You could get a five x 10 x 20 x return on your money. 00:16:52.245 --> 00:16:55.435 If you go on a long enough time horizon, and so you have to 00:16:55.435 --> 00:16:56.485 look at your business that way. 00:16:56.485 --> 00:16:59.785 Just be, be on top of that and know your numbers and, and if you don't 00:16:59.785 --> 00:17:01.255 know your numbers, start tracking them. 00:17:01.285 --> 00:17:03.685 Even if you're early on in your journey, you should start 00:17:03.685 --> 00:17:04.810 to track these things like. 00:17:05.010 --> 00:17:08.960 How many leads are coming into your business and on average, how many, uh, how 00:17:08.960 --> 00:17:11.480 much is each lead worth to your business? 00:17:11.690 --> 00:17:14.690 Like, if you have a thousand leads on your email list and you've 00:17:14.690 --> 00:17:18.190 made a hundred thousand dollars, then you know each lead is worth a 00:17:18.190 --> 00:17:19.810 hundred dollars on average, right? 00:17:20.010 --> 00:17:22.455 So you have to know these things in order to scale, especially 00:17:22.455 --> 00:17:23.490 if you're gonna do paid ads. 00:17:23.690 --> 00:17:26.300 You have to know your numbers, and that's how you can build 00:17:26.300 --> 00:17:28.160 a money printing machine. 00:17:28.229 --> 00:17:30.629 If you had a machine where you put a hundred dollars in. 00:17:30.829 --> 00:17:34.009 You got 200 back, how many times would you keep putting a hundred 00:17:34.009 --> 00:17:35.269 dollars bills into that machine? 00:17:35.469 --> 00:17:37.739 You would just do it until it stopped working. 00:17:37.739 --> 00:17:38.009 Right? 00:17:38.279 --> 00:17:41.220 And that's why paid ads are just such a game changer, because 00:17:41.220 --> 00:17:42.630 if you can make that work. 00:17:42.830 --> 00:17:46.900 That's how you can get rich fast, legally do it and do it ethically. 00:17:46.990 --> 00:17:48.760 You know, there's nothing unethical about it. 00:17:48.960 --> 00:17:50.490 It's just using leverage. 00:17:50.690 --> 00:17:55.710 It's just the ability to reach people in a faster or a shorter amount of time 00:17:55.910 --> 00:17:57.620 using your money instead of your time. 00:17:57.820 --> 00:17:59.140 You can do either way. 00:17:59.290 --> 00:18:03.750 You can spend all your time hustling on the organic marketing con content, hamster 00:18:03.750 --> 00:18:05.280 wheel, content creation hamster wheel. 00:18:05.480 --> 00:18:08.810 Or you can simply put your money behind your content and get it shown 00:18:08.810 --> 00:18:12.270 to more people without having to create more and more and more content. 00:18:12.470 --> 00:18:15.300 Now, of course, you're always gonna have to create content, but the 00:18:15.300 --> 00:18:18.740 question is how much are you gonna have to create If you're only doing 00:18:18.740 --> 00:18:21.480 organic marketing, if you're probably gonna have to create a lot of content. 00:18:21.680 --> 00:18:25.150 If you're doing organic and paid, then you have to create a lot less. 00:18:25.265 --> 00:18:28.565 So your organic content can be amplified with paid advertising. 00:18:28.665 --> 00:18:29.805 And they go hand in hand. 00:18:29.805 --> 00:18:32.085 They work together, so you need both. 00:18:32.185 --> 00:18:33.445 It's not one or the other. 00:18:33.505 --> 00:18:37.375 A lot of people out there will try to have this argument of like, oh, paid 00:18:37.465 --> 00:18:39.535 versus organic, which one's better? 00:18:39.573 --> 00:18:42.543 It's like, I don't know if you could say one is necessarily better. 00:18:42.543 --> 00:18:45.033 They're just different, And it's not like you should only 00:18:45.033 --> 00:18:46.503 do one or only do the other. 00:18:46.503 --> 00:18:48.273 It's no, you need to do both. 00:18:48.473 --> 00:18:50.903 I don't believe you should only do organic even if you have 00:18:50.903 --> 00:18:52.343 success with organic content. 00:18:52.395 --> 00:18:56.355 You should still do paid ads, especially if you have success with organic content. 00:18:56.355 --> 00:18:58.965 Actually, I would say, because if your organic content is 00:18:58.965 --> 00:19:01.605 working, that means it's probably gonna work with paid ads too. 00:19:01.805 --> 00:19:06.395 Some of my best paid ads have been just me taking my organic content that I 00:19:06.395 --> 00:19:10.165 already created for social media and then just turning it into an ad That's 00:19:10.195 --> 00:19:14.635 been my best performing paid ads, so they really do feed each other, and 00:19:14.635 --> 00:19:18.145 so I don't think you should only do paid ads because that's also risky. 00:19:18.356 --> 00:19:19.886 you have to have organic working too. 00:19:20.086 --> 00:19:22.976 Um, I think that's important, but yeah, it's a game changer. 00:19:23.124 --> 00:19:24.354 I could say a lot more about this. 00:19:24.354 --> 00:19:28.024 I could dive deeper into this, but I just wanted to share this idea with you 00:19:28.024 --> 00:19:31.374 and help you start thinking about it a little differently, hopefully, and. 00:19:31.474 --> 00:19:35.326 Maybe encourage you to start running some paid ads and start figuring that 00:19:35.326 --> 00:19:39.646 out for yourself because it can truly change everything and take you from 00:19:39.706 --> 00:19:44.796 like, it took me from survival mode to thriving, from surviving to thriving, 00:19:44.886 --> 00:19:45.996 and that's what I want for you. 00:19:45.996 --> 00:19:49.046 That's what I want for everyone, and I hope to see you get there. 00:19:49.246 --> 00:19:49.876 I'll talk to you soon. 00:19:49.881 --> 00:19:50.211 Peace.