Join Alex Cameron for this episode which welcomes Petter Østbø, former CEO of EuroChem and Founder/CEO of AtlasAgro. You’ll hear about the route to net zero in global fertilisers and the development of AtlasAgro’s ‘plant of the future’.
The economic realities that large fertilizer companies face, largely due to fossil fuel-based assets and the nature of urea products, mean that decarbonisation of the ferts market as been slow . You’ll hear about how AtlasAgro is disrupting the market with its plans to build a network plants fuelled by clean hydrogen to bring green nitrates products to key markets whilst simultaneously removing the high transportation costs.
The conversation covers the shift in trading models required, the need to work with buys on long term contracts – but also the interest from major brands in decarbonizing their supply chains, companies that view fertilizer emissions reductions as core to achieving their goals.
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What is Decarb Connect?
Examining the strategies and deployments around decarbonisation in hard to abate sectors, we speak with CEOs, heads of corporate strategy, CTOs, Innovation/R&D, project directors & heads of carbon management from around the world. Hosted by Alex Cameron of the Decarbonization Leaders Network and Decarb Connect & produced by Janno Media.