Journey Model - teachers saw that they weren’t hearing from districts during a period of time over the summer.
People expect a certain level of interaction with schools and districts to understand what is going on.
Showing them what it is to be in the community.
Journey Model components - catalyst, question-asking, touchpoints (community, benefits, etc.), decision-making process, after acceptance, on ramping, continuing
Identifying key focus areas
About Molly McGowan Gorsuch, APR
Director of Client Engagement at Rhodes Branding
Molly is the liaison between education leaders and Rhodes Branding, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest.
You can find me on LinkedIn, or @MollyMGorsuch on Twitter.
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