Women in Product Marketing | Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches

“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin

In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches.

Check out Victoria's AMAs on Sharebird.
Connect with Victoria on LinkedIn.

Questions covered in this interview:

1. What is the common mistake you see companies make with product launches?
2. How do you make decisions around channels to use for new product launches?
3. What product launch metrics should B2B SaaS product marketers be accountable for?
4. I know another area you’re passionate about is product strategy and customer focus. Can you talk about how that’s done at Asana, and how it feeds into the launches?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.