WEBVTT

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Welcome everyone to the DC Beer Show. We are at DC

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Beer across social media. Brandy with the

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good hair. What are you drinking tonight?

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Oh, Jake. I love you. Jake is joking

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because hair is not good. Hair has been in hat for days.

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Jake, what have I not consumed since I got off work

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today? It was a long day today. So

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I opened this smoked Hellas from Schilling when I

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first got home. I shared that with the partner. That was delish.

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And then Jerry of Share A Pint Hey, Jerry. I know

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you're not on Instagram, but I know you're gonna hear this. Hey, Jerry. What's up?

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He brought to the last beer share this Ein stock doppelbock

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from from Einstock Olgert

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Olgert, and it is delicious. Heck, yeah. I love

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that one. Icelandic beer worldwide. Yeah.

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Thanks, Jerry. That was very I thoroughly enjoyed that. And then

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I said, fuck it. And I made a, a Negroni

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with, rest in peace, District Maid. Hey, Alex.

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Mike Stein, what are you drinking? Well, in my

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stein, technically a Tubinger,

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I am having the Czech style Dark Lager

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from Wayfinder Secret secret.

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It's not a secret that this Czech style dark lager

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is absolutely delicious.

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In my humble opinion, of the I think it's half a dozen I

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think it was 6 beers that just came into town

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from Wayfinder, which is originally brewed in Portland,

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Oregon, that this secret secret, Czech style

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dark lager is the best. Completely

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biased, being the son of a man

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born in Czechia, currently seeking dual citizenship.

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Totally biased for the Czech style dark lager, but it's a dark lager. It's dynamite.

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Mister Berg, Jacob Scoops Berg, if you

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will. What are you drinking this evening? Just shout out to

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Wayfinder. I believe that if you're making a cold IPA

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and you're unsure of where to turn, their

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witchy brew really is sort of like the gold standard in

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cold IPA. It's not just an India pale lager or hoppy

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lager. There's a process behind it. It's very cool that we get Wayfinder

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now. We are awash with good lager. Right? We got Live Oak.

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We got that drop of notch. Now we got Dovetail. We got Wayfinder.

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Happy, happy. Anyway, speaking of lager, I've

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got started today with dinner, a

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lawnmower beer considering that I just had to mow my lawn in March,

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which I'm not terribly thrilled about. New Allagash,

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spring summer seasonal surf house. It is

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the sticker, you know, like a Czech style

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light lager. They hit it with a lot of citrusy

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hops. I wanna say that it's a lemon drop hop, but

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it's not really. It's probably something more like

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Calista, but it's super citrusy, super lemony,

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really nice, easy drinking. Then in Brookland,

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where I live and near where Brandy lives, there's a

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Norwuz Persian New Year Festival every year.

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And I just randomly got to the metro, saw people partying,

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figured, hey. I'll swing through. And lo and behold, what were

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they drinking But New Day IPA from Back

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Home Brewing, a contract based beer

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brewed in Staten Island, hopefully soon, a brick and mortar

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location in Brunswick, New York. Zara,

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the founder, the brewer, the owner of

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Back Home was in Brookland

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selling cans. And so I've got here this is

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a tax purposes alert. She handed me a 4

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pack for a sample. Thank you, Zara. Back

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Home New Day IPA, a hazy IPA with apple and

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sumac, traditional Persian New Year foods. Sumac's

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kinda lemony. You don't really, really get it

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because hops can be lemony. The apple is there. Anyway,

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7%, a lovely beer. Look forward to better beer stores

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in the area. Alright. We got a bunch of stuff going

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on. First and foremost is,

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Birch and Barley is usually closed on Tuesday,

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but they're gonna be open on Tuesday, 26th. Brandy,

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why is that? Well, I was hoping you'd bring that up, Jake. So

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I'm super jazzed. I miss the brewers

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brunch at Birch and Barley back you know, right the day after Savor.

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I miss that. I miss that so much. And since

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I have been curating, coordinating this this women's

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panel at Other Half, which is has already happened because

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this comes out on Friday. So happened last night. Hopefully, it

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was great. I was like, I'm gonna go all out for women's month.

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So I reached out to Greg, and I was like, hey, what do you

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think about this? He was like, hell, yeah. Let's do it. At Birch and

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Barley, Tuesday, 26th, we will be

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having a beer pairing dinner. The menu looks incredible. It's a

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4 course dinner. And, Megan and Anne from Lost

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Gen and Bonnie from Wheatland Spring will be there. And

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I have been so jazzed because I wanted to

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bring together Anne from Lost Gen and Bonnie from Wheatland Spring. They'd

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never even met, apparently. And because I've I'm manifesting

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a collaboration between the 2 breweries. I'm manifesting it so hard

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to the point where I was like, hey, let's do a beer

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dinner. So I'm so grateful and thankful,

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for all of this, and I'm so excited. It's gonna be delicious.

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So I hope you guys come. Come to Birch & Barley on on Tuesday. I'm

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jazzed. Well, Brandy, if I'm not mistaken, the dinner is

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supporting excellence in the industry.

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And if I were to paraphrase and steal a page from

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Chaka Khan's playbook, I would say ain't nobody

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does it better than you, DC beer co

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owner, Brandy. So Thank you. Shout out to

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Wheatland Springs and of course, Lost Generation. And I have to say,

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despite getting close to or maybe even at or above 10,000

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breweries in the US right now, With Lost Generation being one

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of the newest breweries in DC, we are constantly reminded how good their beer

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quality is. And I really feel like they've

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had others step up their game. We've noticed a wonderful increase

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in the beer quality at City State. We had our

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share at Hellbender. I had not one but 2

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absolutely dynamite lagers at Hellbender, so shout out to our

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old friends, Ben and LT. So we're really excited for

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beer excellence. Outside of beer excellence at Church

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Key on Tuesday, what else are we looking forward to as

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we cruise? Just absolutely charged through

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women's history month. I'm excited because, you

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know, I know you've heard me speak of this, but the women's panel is a

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huge deal for me. I've been so overly, you know, excited

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and chill bumps constantly just thinking about it. But, you know, the

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bearded godmother, whom we've recently had on, is one of the panelists.

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And she's visiting always all the way from Georgia because I really love

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that she gives all these beer facts and comes in as in a

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new way to the social media plat platform,

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the education of beer. And

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because she's visiting, I wanted her to have a legit DMV

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visit. So we are heading out to Virginia

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on Saturday. So tomorrow, if if you're listening to this,

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we'll be at Wheatland Spring from 12 to 2 and at

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Dynasty. Shout out to Dynasty. Love you, Favio and Travis

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and Lauren and Ramon. So we're gonna be out there, and

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then I gotta drop her off at the mayor airport. So if you're out that

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way, we're we wanna give Virginia love too because I know we always stay in

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the in the DC, in the district. So, come hang out.

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And then after after next week, hopefully, things start to calm

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down for me a little bit. But I'm looking forward to our beer share

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on National Beer Day at Third Hill. We haven't been to Third Hill for an

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event yet, so I'm excited. Are you guys gonna show up maybe, or

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you have other big plans for National Beer Day? I

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mean, I live every day like it's National Beer Day, but

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I will Amen, Jacob. Yeah. But I will be at Third Hill.

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But there's only this day with the legislative significance

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since your omnibus to make everyday beer day has

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failed in in the in the DC Council,

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editor burg. Alright. All kidding aside,

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fresh jokes aside, what else are we looking at? We have the beer share coming

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up at 3rd Hill. Super, super excited for that. What else

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is going on in the next few days,

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weeks, even even into April? The window for

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early bird tickets to the Maryland Brewers Festival is

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closing, so you should act soon on that. Perhaps as

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soon as you're listening to this, smash that pause button.

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That is going to be May 11th over at Caroll

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Creek. It always looks lovely. That's why Fox 5 puts it on

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like their, like, late night weather cam. You can see the water sparkle off the

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creek. They keep adding breweries. There are a host

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of new breweries popping up, places I haven't been, like RAK,

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Random Acts of Kindness, right on the creek. I believe that's an

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ex Sapwood Brewer striking out on their own

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over there. Sapwood makes good beers. He made

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beers at Sapwood. Ergo, I think he's

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probably a pretty good brewer. So very interested to

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see, how that shakes out. We also have another

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DC Brau heavy metal collaboration, another darkest hour

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beer. I know that Mike Stein and I recall, Savor the Swill,

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the brow darkest hour Hellas. There's going to be

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a slightly overhopped amber. And so if you're a fan of

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Cap City's RIP, although it's being brewed in Atlas, amber

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waves, maybe this is gonna be something,

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coming up April 6th release at blackhatblackhat.

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Yeah. So we love amber ales because we're old school like

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that. We also love GoGo and DC hardcore.

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But, yeah, I was just talking to Meth Gunasingh, who's a brewer at

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Atlas Brew Works, and he had just finished up a batch of Amber Waves

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Ale, which was the beer that was made in DC's first brewery

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since the the last one closed in 1956, that's

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Capital City Brewing. So those beers are actually coming out. If you go

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to Capital City, they have a Kolsch and an Amber, and those beers are actually

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coming from Atlas, who's done a bang up job on those. They've now got

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the GABF hardware to prove it with their stout, but

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we love the old. And we also wanna usher in the new. You know, we're

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in an age of all these closures, but we're pumped. New breweries are still coming

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online. Brewers who worked for their old brewery now opened a new

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brewery, and we wanna see that circulation continue. We wanna see the

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blood pumping and the blood flowing and new things going.

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Before we finish off March, I

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wanna give so much love. I know I've been giving love. We

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always give love. But to all the women in beer, it's been an

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incredible month for myself. But

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just don't let, you know, your

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feelings start to simmer. Just keep supporting

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and keeping awesome, and, keep finding ways to

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help other people. I do hope before we

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kick off April that I will see everybody next Wednesday, the

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day after the dinner, the pairing dinner. I'm gonna be so tired, so you gotta

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come keep me awake. But we're gonna be at the Solace at the navy

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yard. So we're gonna have a all night happy hour. Super shout

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out to Solace for giving us a huge discount to our

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group. We'll be there from 5:30 until, I don't know,

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9:30, 10. Who knows? And, they're giving us

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25% off of our tabs all night, like like industry

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folks. So come on out. Don't let it go to waste, and,

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I can't wait to cheers with everybody. And I've seen the weather

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forecast already for next Wednesday, and I hear it's partly

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cloudy Oh. With a chance of cops.

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Oh. I don't know. I'll play I'll play south. Jake,

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you might you might have taken some of my crazy pills

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on the water on the waterfront. We're just gonna

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keep, you know, crushing the solace puns. No. We love

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it. Brandy, I love that you're treating March, like

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snallygaster week. You're just back to back to back. I love

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it. Keeping that fire burning, keeping the lights just

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cranking. We'd love to see it. So come see us at Solace in

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Navy Yard, a wonderful little location there, you know, a

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stone's throw from Atlas Navy Yard and then Blue Jacket

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further down the strip, towards It's really pretty

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there. Like, it's huge. And it looks out on the water.

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So, I mean, it's I mean, yeah. I love that place. Off the

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water if we truly happy hour into the wee hours.

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But we'll see. Regardless, it's a great deal. Yet another reason you

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should report, you should support DC beer on Patreon.

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We love to see it when new supporters come in. And a massive thank

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you to everybody who's already supporting the DC Beer Show and all the work we

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do at DC Beer Media on Patreon. I

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can't wait to, you know,

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reflect on meeting Doctor J Jackson Beckham because

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she is a role model, an icon, really, in the

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beer industry in the in this world that we live in.

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And, you know, when I announce the panelist to all

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the other panelists, they're like, holy crap. Doctor Jay's

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coming. Oh my god. I get to meet Doctor J. Like, all the other women

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on the panel, they're like, oh my god. Oh my even, you know, Matt Splein,

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the GM of other half, his one of his bosses in New York was

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like, oh my god. You got Doctor J? That's huge. So

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I'm so thankful, and I feel honored to,

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share the, quote, unquote, stage with Doctor J. And,

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I can't wait to hear more from her. Doctor J. Jackson

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Beckham, thank you so much for joining us on the DC Beer

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Show. Absolutely. Thanks for having me, Mike. Yeah. It's my

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pleasure. You are a very important person in the beer world, not just because

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me, some some person says that, but because people

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whose work I respect so much more than me have said this

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expressly. You wear many hats. You have

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titles with one of the, biggest, trade

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firms in the beer world, but you're not coming to us as representative of

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that. Tonight, we're talking about some of the

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other hats you wear. I'm asking you to wear the hats of

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brewer, writer and recovering academic.

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So these hats you wear I was going to say thank you so much for

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coming to speak about, the rise of authoritarianism

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and autocracy around the world, but that's actually a different podcast,

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that's not tonight's podcast.

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But first off, happy spring. What's growing in your

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garden right now or what do you plan to plant? What are you reaping? What

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are you sowing? I mean, we only have a half an hour, so that's

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tough. But I will say early spring stuff is out

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right now. And so lots of coal

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crops. Got our greens, cabbages, got a lot

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of peas out. I my peach tree is, like, in

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00:16:15.655 --> 00:16:18.795
full bloom right now, so it's got beautiful, bright

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magenta blossoms on it right now. I've got

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4 apple trees. They're just starting to show me a little bit of

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buds. Our fig tree is budding. My

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grapes are coming along. So we

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grow we grow a ton of, like, just, vegetable crop,

265
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but, the fruit is like fermentation

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fodder. So, it's exciting to see that stuff come back. That

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is super exciting, hearing about everything

268
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that is that is and will be. So I'm

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wondering, what beers, ciders,

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wines, teas, coffees, or other delicious,

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beverages are you currently enjoying these days?

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00:17:03.895 --> 00:17:07.655
Yeah. Yeah. Such a good question. So, it's

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an interesting time to ask because I

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am currently taking a long hiatus from from

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alcohol. So I have been drinking a lot of, like,

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nonalcoholic stuff just to kind of, like I'm late to

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the party. Right? Like, I know it's huge. But getting, like, really into

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not only, like, any beers, which, you know, are just, like,

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exploding, but some things that people are doing with

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spirits. I'm I'm loving the stuff that's literally just, like,

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really herbaceous elixirs where they're just sort of

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like, this isn't supposed to mimic a a

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standard spirit. It's just like a thing we made up

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and it tastes amazing. That's been really exciting. I've been, like,

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reuniting with coffee quite a lot and, like,

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just sort of enjoying it. And it's interesting because, you know, I,

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I'm in the middle of going for level 3 Cicerone,

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passed the tasty portion, missed the written exam by 3

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00:18:09.840 --> 00:18:13.525
points the first time I took it, so I got a retake. But, you

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know, in doing so, I think I was just, like,

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so laser focused on beer, you know, as part of that

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preparation. And actually just spending some

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time, like, thoughtfully drinking other

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stuff is been, like, really, really,

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really helpful for me, as far as just expanding how I think

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about things, expanding, like, my sensory work, just getting better

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at, like, tasting things. And then, you know, the last

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sort of thing I did before my break started, I was at Cidercon,

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which is a conference I love. It's I think it's my 5th year at

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CiderCon. And I did a, a sensory

301
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seminar at CiderCon that was geared

302
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towards the certified pommelier certification.

303
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And, you know, a lot of the cider tasting

304
00:19:05.125 --> 00:19:08.805
strategy in Lexicon comes from wine, which, you know, it's

305
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different. It's a little bit more deductive tasting. And again, like, I just,

306
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like, learned, learned so much. And, like, anybody who's seen

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me at CiderCon knows I'm like a kid in a candy shop. I love new

308
00:19:19.659 --> 00:19:23.414
stuff. I love the fact that I know absolutely

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bubkus spelled apples. Like, I just I love that I'm such a

310
00:19:27.174 --> 00:19:30.820
noob. Like, it's so fun. And, that's so I would

311
00:19:30.820 --> 00:19:34.659
say, you know, of the semi recent things that I've been drinking on

312
00:19:34.659 --> 00:19:38.500
the alcohol front, you know, the the cider exploration always gets me

313
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excited every year. Cider is a wonderful beverage, and I think one

314
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that folks really embedded in the beer world

315
00:19:46.065 --> 00:19:49.649
are lucky to get out and bring a beginner's eye

316
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or a brand new pallet to it. You made a

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decision to leave academia and to

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00:19:56.690 --> 00:20:00.515
pursue equity work full time. And you've had

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great success from this outsider's perspective. You've had great success doing

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that. But I'm wondering now reconciling, you know,

321
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you have all this expertise in academia, sometimes

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it's described the pathway of academia is a one way path. If

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you leave, it's more akin to a divorce than a

324
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career trajectory shift. You're 100%

325
00:20:23.195 --> 00:20:26.820
right that leaving academia is like a divorce. And, like, I'll be

326
00:20:26.820 --> 00:20:29.960
more I'll put a finer point on that. It's like a divorce

327
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where you really do love the other person,

328
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but like, everything is so utterly

329
00:20:39.135 --> 00:20:42.929
broken that you can't see a pathway forward. So

330
00:20:42.929 --> 00:20:46.610
it's just, like, gutting on every level. Like, if you could leave angry and burn

331
00:20:46.610 --> 00:20:50.049
it all down, it would be way easier. But, like,

332
00:20:50.049 --> 00:20:53.785
that's, unfortunately not what it's like a lot of the time or at

333
00:20:53.785 --> 00:20:57.465
least, wasn't like that for me. When I left higher ed,

334
00:20:57.465 --> 00:21:01.260
it it wasn't to stop being it was an academic. Right? It was

335
00:21:01.400 --> 00:21:05.080
to be a better academic. So, you know, I've I've tell

336
00:21:05.080 --> 00:21:08.695
everybody, like, my research is better now. You

337
00:21:08.695 --> 00:21:11.674
know, my teaching is more impactful

338
00:21:12.294 --> 00:21:15.980
now. My service, has far

339
00:21:15.980 --> 00:21:19.740
greater impact now. Right? So, like, ironically, like,

340
00:21:19.740 --> 00:21:23.280
I'm a far better academic outside of academia

341
00:21:23.580 --> 00:21:27.345
than I ever was inside. Like but I think the

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00:21:27.345 --> 00:21:31.184
other piece to that, and certainly influencing my decision to go into sort

343
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of equity work, is higher ed has equity

344
00:21:35.010 --> 00:21:38.850
problems. Right? And and some of them are really serious, whether you're

345
00:21:38.850 --> 00:21:42.595
talking about, you know, how we how we use, well,

346
00:21:42.595 --> 00:21:46.275
not we anymore, how how adjunct labor is

347
00:21:46.275 --> 00:21:49.575
used and, and used in a hard exploitation

348
00:21:49.875 --> 00:21:53.299
sense. You know, we talk about the cost of college

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00:21:53.919 --> 00:21:57.440
and accessibility. We talk about how debt is

350
00:21:57.440 --> 00:22:01.054
leveraged just to give people access. Like, there are a lot

351
00:22:01.115 --> 00:22:04.875
of problems that were hard for me to wake

352
00:22:04.875 --> 00:22:08.510
up every day and, sit

353
00:22:08.510 --> 00:22:12.190
well with. Right? Like, it felt it

354
00:22:12.190 --> 00:22:15.650
felt tough. So, you know, coming into a space

355
00:22:15.710 --> 00:22:19.305
where someone was like, hey. There's a lot

356
00:22:19.305 --> 00:22:23.145
going on in this particular industry, in this, you

357
00:22:23.145 --> 00:22:26.760
know, in this social formation, we don't really understand that.

358
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We need somebody to figure out what's happening. And I was like, oh, you

359
00:22:30.520 --> 00:22:34.095
need a researcher. Right? And then they were like, yeah. We need somebody who who

360
00:22:34.095 --> 00:22:37.855
can, like, help us develop some best practices and share them. And I'm like,

361
00:22:37.855 --> 00:22:41.410
oh, you need a teacher. You know? Like, I I say

362
00:22:41.410 --> 00:22:45.090
it sort of jokingly, but in a in a very real sense, like, I don't

363
00:22:45.090 --> 00:22:48.690
feel like there was any translation from my

364
00:22:48.690 --> 00:22:52.225
prior, skill set and profession into this

365
00:22:52.225 --> 00:22:56.065
one. I just felt like it just clarified everything that I already

366
00:22:56.065 --> 00:22:59.560
wanted to do, and I I got to do it in the place where I

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00:22:59.640 --> 00:23:03.480
where it actually fit. So it's refreshing to hear there's not really a

368
00:23:03.480 --> 00:23:07.325
lot of, you know, transformative work or a

369
00:23:07.325 --> 00:23:11.025
shifting of of metrics that needed to happen to get you there.

370
00:23:11.405 --> 00:23:14.980
And and as we're looking forward sort of thinking

371
00:23:14.980 --> 00:23:18.820
ahead, I I wanna go back actually to a chapter

372
00:23:18.820 --> 00:23:22.235
in a in a book you wrote, which to my

373
00:23:22.235 --> 00:23:25.674
research very limited was published 10 years ago in in

374
00:23:25.674 --> 00:23:29.195
2014. The book is called Food and Everyday

375
00:23:29.195 --> 00:23:32.910
Life and your chapter was Drinking Local, Sustainable

376
00:23:33.050 --> 00:23:36.730
Brewing, Alternative Food Networks and the Politics of

377
00:23:36.730 --> 00:23:40.475
Valuation. And I'm wondering if you feel that there's been

378
00:23:40.475 --> 00:23:44.255
significant changes made in the practices of sustainable brewing

379
00:23:44.315 --> 00:23:48.100
and alternative food networks. It's so amazing that you

380
00:23:48.100 --> 00:23:50.820
think about that. First of all, like, the fact that that was 10 years ago

381
00:23:50.820 --> 00:23:54.180
is wild. Like, I'm just like, oh my gosh.

382
00:23:54.180 --> 00:23:57.385
That's incredible. So that

383
00:23:57.845 --> 00:24:01.684
that chapter in particular was actually, it was actually

384
00:24:01.684 --> 00:24:05.450
a chapter from my doctoral dissertation that I published

385
00:24:05.450 --> 00:24:09.070
in this edited collection, the Food and Everyday Life collection.

386
00:24:09.690 --> 00:24:12.430
And I can't even it's hard to quantify

387
00:24:13.315 --> 00:24:17.154
how much has changed since then. Right? So, you know, I

388
00:24:17.154 --> 00:24:20.970
was looking at this the other day. I was trying to talk to someone about

389
00:24:20.970 --> 00:24:24.750
it is, like, when you write research about

390
00:24:25.289 --> 00:24:27.795
culture, right, or about history

391
00:24:37.940 --> 00:24:41.700
it's, like, literally still happening. So it's it's very much writing

392
00:24:41.700 --> 00:24:45.220
about a moving target. And that was certainly the

393
00:24:45.220 --> 00:24:49.035
case already 10 years ago or probably 12 years ago

394
00:24:49.035 --> 00:24:52.795
when I was actually writing this chapter that, like, it

395
00:24:52.795 --> 00:24:56.639
was, like, hard to write and be accurate because stuff

396
00:24:56.639 --> 00:25:00.240
was changing so fast then. But you know, in that chapter, what I really

397
00:25:00.240 --> 00:25:03.620
was getting at or looking at was that, you know,

398
00:25:03.919 --> 00:25:07.255
breweries were doing something

399
00:25:07.475 --> 00:25:10.295
different in terms of like how they

400
00:25:11.075 --> 00:25:14.480
generated value for the

401
00:25:14.480 --> 00:25:17.840
products and experiences they sold. And,

402
00:25:18.400 --> 00:25:22.180
for those of you who are, you know, wondering about that,

403
00:25:22.345 --> 00:25:25.885
you know, my dissertation work was is called a cultural economy.

404
00:25:25.945 --> 00:25:29.545
So it's sort of like an economic analysis, but it

405
00:25:29.545 --> 00:25:33.210
it kind of contends that, like, numbers are

406
00:25:33.290 --> 00:25:36.270
and supply and demand are not the only thing that drives,

407
00:25:37.450 --> 00:25:41.230
right, economic action and trends. Culture does too.

408
00:25:41.505 --> 00:25:45.105
And so in this chapter, I was looking specifically about about the

409
00:25:45.105 --> 00:25:48.725
culture of sustainability, locavoreism,

410
00:25:49.720 --> 00:25:53.559
you know, AFNs or alternative food networks. Right? And I

411
00:25:53.559 --> 00:25:57.115
was looking specifically at a couple of breweries who were, like, kind of

412
00:25:57.115 --> 00:26:00.875
trading on the value of sustainability and localism, but they

413
00:26:00.875 --> 00:26:04.700
were doing it super differently. Right? So, like,

414
00:26:05.179 --> 00:26:08.539
one brewery was very much about how local, like,

415
00:26:08.539 --> 00:26:12.380
hyperlocal it was. It literally had, like, a kind of

416
00:26:12.380 --> 00:26:16.075
a beer CSA where people could, like, order their beer and pick it up

417
00:26:16.075 --> 00:26:19.755
at the at the farmer's market that was across the street once a

418
00:26:19.755 --> 00:26:23.434
week. They had a foraging program so that people who,

419
00:26:23.434 --> 00:26:27.230
like, forage their food like, I got a pawpaw tree at

420
00:26:27.230 --> 00:26:30.909
home. I could forage my pawpaws and sell them to the brewery who would use

421
00:26:30.909 --> 00:26:34.674
them in a beer. Right? So, like, that was how they did sustainability.

422
00:26:36.015 --> 00:26:39.795
Contrasted it with a different brewery who had, like, just a super

423
00:26:39.855 --> 00:26:43.590
state of the art facility. Right? So, like, really

424
00:26:43.650 --> 00:26:46.790
great solar capacity, c02 recapture.

425
00:26:47.890 --> 00:26:51.250
Right? Like, they were doing all these other things, and it was so interesting to

426
00:26:51.250 --> 00:26:54.775
me that both of them were sort of trading on the logic of of

427
00:26:54.775 --> 00:26:58.455
sustainability, but, like, doing so ex very, very,

428
00:26:58.455 --> 00:27:02.070
very differently. What I've seen in the la you know,

429
00:27:02.070 --> 00:27:04.150
over the years since then is that,

430
00:27:05.750 --> 00:27:09.265
if those two examples 10 years ago sort of

431
00:27:09.265 --> 00:27:12.725
represented 2 ends, it's almost like

432
00:27:12.785 --> 00:27:16.565
the spectrum has entirely filled out. Right?

433
00:27:17.240 --> 00:27:21.000
So people have, you know, adopted any number

434
00:27:21.000 --> 00:27:24.825
of these different practices, you know, whether they're like some of

435
00:27:24.825 --> 00:27:28.665
it's about new technology and some of it's about sustainable reuse and some

436
00:27:28.665 --> 00:27:32.340
of it's about sourcing and ingredients. Right? Everybody's sort of

437
00:27:32.980 --> 00:27:36.820
taking on these these types of practices and building them into

438
00:27:36.820 --> 00:27:40.340
just what they do from the start. Like, it's not special anymore, which I think

439
00:27:40.340 --> 00:27:44.105
is really great. And maybe for me, you know, given

440
00:27:44.105 --> 00:27:47.865
the work I do, perhaps like the most significant thing is

441
00:27:47.865 --> 00:27:51.290
that there has been for some, this

442
00:27:51.770 --> 00:27:55.310
natural connection to social sustainability. Yeah.

443
00:27:55.610 --> 00:27:59.290
That's very well said, and it is remarkable to think

444
00:27:59.290 --> 00:28:00.795
about 2 ends of the spectrum

445
00:28:08.549 --> 00:28:12.390
full of different ways to hit that goal, you know,

446
00:28:12.390 --> 00:28:16.075
with different balance points and on the spectrum of, you

447
00:28:16.135 --> 00:28:19.654
know, social, people, people

448
00:28:19.654 --> 00:28:23.195
power and making sure that there's sustainability within our people

449
00:28:23.575 --> 00:28:27.260
from the from the HR, you know, back of house side to our

450
00:28:27.260 --> 00:28:30.960
customer service to selling direct to consumers, that whole spectrum.

451
00:28:31.900 --> 00:28:34.720
It's it's really quite remarkable. So

452
00:28:35.725 --> 00:28:39.265
when this episode comes out, we all we all hear you will have already

453
00:28:39.325 --> 00:28:43.005
paneled at other half, but, we just have to give a shout

454
00:28:43.005 --> 00:28:46.740
out to Latrice Harris, the Birie godmother, who is, you

455
00:28:46.740 --> 00:28:49.799
know, Brandy was just mentioning earlier in the episode about,

456
00:28:50.580 --> 00:28:53.725
bringing some educational newness

457
00:28:54.585 --> 00:28:58.184
to the social media space. I love Latrice. I love what

458
00:28:58.184 --> 00:29:01.760
she's doing. We we got in contact, like,

459
00:29:01.820 --> 00:29:05.580
very early in sort of the evolution of what

460
00:29:05.580 --> 00:29:09.115
she was doing. It was so obvious that, like, she's just like

461
00:29:09.115 --> 00:29:12.894
a bright charismatic spark, and that, like,

462
00:29:13.034 --> 00:29:15.855
she was gonna have a natural audience.

463
00:29:17.200 --> 00:29:20.660
You know, it helps that she's like like a really,

464
00:29:20.800 --> 00:29:24.340
really talented epidemiologist and educating the public

465
00:29:24.400 --> 00:29:27.735
is like what she does as a professional.

466
00:29:28.675 --> 00:29:32.435
So I I always laugh because I'm just like, I can

467
00:29:32.515 --> 00:29:35.490
I love it when I can see it? Right? Like, people who do this sort

468
00:29:35.490 --> 00:29:39.090
of educational work and, and turn

469
00:29:39.090 --> 00:29:42.645
it and kind of bring all that skill to the beer

470
00:29:42.645 --> 00:29:46.485
space. Like, it's beautiful and wonderful. And, she's she's

471
00:29:46.485 --> 00:29:50.050
such a kindred spirit, and, I'm super excited to hang with her.

472
00:29:50.210 --> 00:29:53.970
Well, Doctor J Jackson Beckham, thank you so much for joining

473
00:29:53.970 --> 00:29:57.650
us on the DC Beer Show. It's been a real pleasure

474
00:29:57.650 --> 00:30:01.485
speaking with you. You too, Mike. Thank you, Doctor J

475
00:30:01.544 --> 00:30:05.065
Jackson Beckham, thank you, Mike Stein. Excellent

476
00:30:05.065 --> 00:30:08.605
interview. Alright, folks. You're gonna see a bunch of us in Virginia.

477
00:30:08.929 --> 00:30:12.390
Come tomorrow, even if the weather doesn't cooperate, we will.

478
00:30:12.850 --> 00:30:16.610
Parting thoughts from both of you. I just wanna appear on a beer

479
00:30:16.610 --> 00:30:20.165
fact Friday. Wink wink, Latrice. That's

480
00:30:20.165 --> 00:30:23.945
Michael. Beer fact Friday. It's Friday. It's the DC Beer Show.

481
00:30:24.245 --> 00:30:28.090
Alright. So, again, we're at DC Beer across social

482
00:30:28.090 --> 00:30:31.870
media. I wanna leave you all with parting thoughts

483
00:30:32.090 --> 00:30:35.915
from friend of the show, Josh Chapman of the late

484
00:30:36.135 --> 00:30:39.655
great Black Narrows, who says Zara is an absolute

485
00:30:39.655 --> 00:30:43.309
gem. And for me, back home beer is exactly

486
00:30:43.309 --> 00:30:47.150
what the hope for the future of beer looks like. A standard where the

487
00:30:47.150 --> 00:30:50.965
quality of the beer is only exceeded by the quality of

488
00:30:50.965 --> 00:30:54.485
the people and ethos behind it truly representing a

489
00:30:54.485 --> 00:30:57.940
time and a place. Well said, Josh. Thank you,

490
00:30:57.940 --> 00:31:01.780
everybody, at DC Beer. We'll see you around. You all,

491
00:31:01.780 --> 00:31:05.480
everybody. Oh, that was beautiful, Jake. I liked how you ended that.

492
00:31:05.540 --> 00:31:06.520
Well done, sir.