eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

In today’s episode, my guest is Jamie Oliver the Partner & Channel Development Lead at Shopify. They are a team that has built the Shopify Investor Partner Program. This initiative simplifies and streamlines the process for investor-backed businesses to migrate to Shopify and to discover technology and service partners to help launch and optimize their business.Let’s learn more about this incredible program with Shopify and the notable partners in the Shopify ecosystem that help brands improve efficiencies, profitably grow revenue, and build lifetime customer loyalty.WHAT YOU WILL LEARN TODAYIntroduction to a program that manages partnerships with Venture Capital (VC) and Private Equity (PE) firms that invest in DTC merchants.How Shopify’s platform paired with technology and service partners enables a rapid go-to-market strategy.The investment philosophies of Venture Capital and Private Equity firms.Benefits of the Shopify Plus Certified App Program for brands and equity partners.LINKS AND RESOURCES MENTIONEDShopify Investor Partner ProgramMastermind ToysMastermind Toys Case StudyThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

In today’s episode, my guest is Jamie Oliver the Partner & Channel Development Lead at Shopify. They are a team that has built the Shopify Investor Partner Program. This initiative simplifies and streamlines the process for investor-backed businesses to migrate to Shopify and to discover technology and service partners to help launch and optimize their business.

Let’s learn more about this incredible program with Shopify and the notable partners in the Shopify ecosystem that help brands improve efficiencies, profitably grow revenue, and build lifetime customer loyalty.

WHAT YOU WILL LEARN TODAY

Introduction to a program that manages partnerships with Venture Capital (VC) and Private Equity (PE) firms that invest in DTC merchants.

How Shopify’s platform paired with technology and service partners enables a rapid go-to-market strategy.

The investment philosophies of Venture Capital and Private Equity firms.

Benefits of the Shopify Plus Certified App Program for brands and equity partners.

LINKS AND RESOURCES MENTIONED

Shopify Investor Partner Program

Mastermind Toys

Mastermind Toys Case Study

This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips?

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.

One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."

Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:

- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning

Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.

Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.

Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!

Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.

For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.

Let's connect and grow together!