Ecomm Breakthrough

Jeff Campbell is the Co-founder and President of aiCommerce, a platform using a combination of artificial and human intelligence to help scale through marketplace expansion and e-commerce channel distribution. At aiCommerce, Jeff’s focuses include strategic vision, client services, product development, and revenue growth. He’s worked with a bevy of renowned brands such as Mercedes, Lowes, Apple, Disney, and FedEx, active across search, social, SEO, and programmatic media platforms. Before founding aiCommerce, Jeff was the Co-founder of Resolution Media, Omnicom’s performance marketing arm and a top-three global partner of Google and Facebook. In this episode… You’re likely familiar with the saying, "Revenue is vanity, profit is sanity, but cash is king." Many Amazon sellers focus on building seven-, eight-, and nine-figure businesses, but the real focus should be on profits and cash flow. However, there is a blueprint for maximizing scaling. Jeff Campbell, a top-rated marketing expert and e-commerce consultant, asserts that Amazon entrepreneurs must expand their marketplace to increase brand growth. While e-commerce channels such as Amazon B2B, Walmart, and Target provide a strategic roadmap, Jeff recommends researching the market to ensure viable verticals. He also emphasizes the importance of understanding your business's financial performance in order to achieve profit gains. To this end, he formulated a framework that includes market intelligence, profitability analysis, content optimization, advertising, and holistic management and measurement. It’s essential to track your profits and perform monthly and quarterly reviews to measure data against your KPIs. Only after you have a good understanding of your profit margins should you consider expanding channels and distribution. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Jeff Campbell, Co-founder and President of aiCommerce, talks about marketplace expansion and profitability metrics. Jeff explains why marketplace expansion is essential for brand growth, strategic marketplace roadmaps, and the five-step framework for understanding profitability metrics. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Jeff Campbell on LinkedIn Email Jeff Campbell: jeff@aicommerce.com aiCommerce Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss and Tahl Raz HubSpot DataHawk Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Show Notes

Jeff Campbell is the Co-founder and President of aiCommerce, a platform using a combination of artificial and human intelligence to help scale through marketplace expansion and e-commerce channel distribution. At aiCommerce, Jeff’s focuses include strategic vision, client services, product development, and revenue growth. He’s worked with a bevy of renowned brands such as Mercedes, Lowes, Apple, Disney, and FedEx, active across search, social, SEO, and programmatic media platforms. Before founding aiCommerce, Jeff was the Co-founder of Resolution Media, Omnicom’s performance marketing arm and a top-three global partner of Google and Facebook.

In this episode…

You’re likely familiar with the saying, "Revenue is vanity, profit is sanity, but cash is king." Many Amazon sellers focus on building seven-, eight-, and nine-figure businesses, but the real focus should be on profits and cash flow. However, there is a blueprint for maximizing scaling.

Jeff Campbell, a top-rated marketing expert and e-commerce consultant, asserts that Amazon entrepreneurs must expand their marketplace to increase brand growth. While e-commerce channels such as Amazon B2B, Walmart, and Target provide a strategic roadmap, Jeff recommends researching the market to ensure viable verticals. He also emphasizes the importance of understanding your business's financial performance in order to achieve profit gains. To this end, he formulated a framework that includes market intelligence, profitability analysis, content optimization, advertising, and holistic management and measurement. It’s essential to track your profits and perform monthly and quarterly reviews to measure data against your KPIs. Only after you have a good understanding of your profit margins should you consider expanding channels and distribution.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Jeff Campbell, Co-founder and President of aiCommerce, talks about marketplace expansion and profitability metrics. Jeff explains why marketplace expansion is essential for brand growth, strategic marketplace roadmaps, and the five-step framework for understanding profitability metrics.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills