Paris Talks Marketing

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue.

During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days.

Want to learn more about how partnerships can boost your SaaS business' growth?

Here are the top highlights:

•Where to start if you are building a career as a marketer.
•The role of empathy in understanding user intent behind a keyword.
•What are the common entry points for SaaS companies to turn to partnership programs.
•What are the benefits of partnership programs for amplifying your brand & product.
•How PartnerStack expanded its marketing in 3 phases:

•Figuring out what is working and what is not.
•Tapping into existing demand.
•Generating new demand.

Tune in and enjoy!

Show Notes

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue. During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days. Want to learn more about how partnerships can boost your SaaS business' growth? Here are the top highlights: •Where to start if you are building a career as a marketer. •The role of empathy in understanding user intent behind a keyword. •What are the common entry points for SaaS companies to turn to partnership programs. •What are the benefits of partnership programs for amplifying your brand & product. •How PartnerStack expanded its marketing in 3 phases: •Figuring out what is working and what is not. •Tapping into existing demand. •Generating new demand. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!