355: Any Presentation You Give should be a Signature Talk - Here's Why [Thought Leadership Series]

Show Notes

We’re continuing our new podcast series on thought leadership.

Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you.

Any presentation you give *should* be a signature talk.

Why?

Because any presentation you deliver should be a combination of your expertise + your thought leadership + your personal brand.

Your signature talk isn’t a bunch of information on your topic.

Your signature talk has a specific purpose for you and for your audience; it should be doing something for you.

You’re not there to pass along information and to train your audience, unless you’re doing a workshop, which if you are, that’s great and you should be getting paid for that.

This is where I see speakers get stuck in what I call the expert trap.

They think they have to train and teach in order to provide value; but when you’re speaking at a conference or at a local group or as a keynote, you’re there to share an experience with the audience, to get them to think about something in a new or different way.

 

In this episode, you’ll hear:

• Determining what you want your signature talk to do for you

• The elements that make a transformative signature talk

• How to put your signature talk together using our Signature Talk Canvas® framework

• Ways you can repurpose your signature talk

• Whether you can have more than one signature talk

• The signature talk I’m working on

Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.

Links:

Show notes at https://www.speakingyourbrand.com/355/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

 Related Podcast Episodes:

• Episode 353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message with Sharon Ehrlich
• Episode 288: A Framework for Creating a Signature Talk for Income and Impact
• Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young

JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.