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What breakthrough trends will redefine success for marketers in 2026?
Which high-impact tactics will separate market leaders from the rest?
And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?
Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.
The panelists:
Francesca Pavan, Demand Generation Director at Legora
Casper Emil Sciuto Rouchmann, Founder at SparkForce
Hugo Pereira Fractional CMO at Frends iPaaS
The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata
What we’ll cover:
- Trends and breakthroughs that could reshape B2B marketing in 2026.
- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.
- The strategies and legacy channels you should retire or rethink
- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.
- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.
Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/
Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/
Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.