“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.
In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.
Highlights:
• Intro: L'Oréal and EB Florals
• Why woods?
• The Scents of Wood origin story
• The HR Manager who changed Fabrice’s life
• Early 2000s celebrity fragrance craze
• An “aha! moment”: aging fragrances in wooden barrels
• Using 100% of the fragrance
• Truly vintage scents
• The bottles: the “heart” of the forest?
• 3 different brand names
• The history of forest bathing
• How to practice forest bathing
• A unique way to brief perfumers
• “What’s your personal forest?”
• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut
• The fragrance inspired by humans’ early scent exploration
• The fragrance a famous perfumer created for himself
• Fragrances Fabrice has been wearing lately
• Scent Connection, Woods Edition
• Are certain woods easier to work with?
• Introducing “neuroscents” from Scentbird x Scents of Wood
• Creating beauty in the world