The Colorado Rockies are struggling more than ever. Why do plenty of fans still show up to Coors Field?

The Colorado Rockies have some of the most loyal fans in all of baseball. And that might be part of their problem. 

The Rockies are off to their worst start of any team in Major League Baseball’s modern history. And yet the fans still show up.  

It's been the story of the Rockies for years: The team struggles. The fans keep coming. And the steady ticket sales mean ownership has little incentive to build a better team 

So what’s behind the uncommonly loyal baseball fans here in Colorado? And are they starting to lose patience this season?  

To find out, we turned to Kevin Simpson of the Colorado Sun. He’s been a season ticket holder since the Rockies’ first season in 1993 – and he’s written about why the fans stick around even as the Rockies have one bad season after the next.

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Host and Producer: Erin O'Toole
Producer: Ariel Lavery
Executive Producer: Brad Turner
Theme music by Robbie Reverb
Additional music by Blue Dot Sessions

In The NoCo is a production of KUNC News and Community Radio for Northern Colorado.

What is In The NOCO?

KUNC's In The NOCO is a daily look at the stories, news, people and issues important to you. It's a window to the communities along the Colorado Rocky Mountains. The show explores the big stories of the day, bringing context and insight to issues that matter. And because life in Northern Colorado is a balance of work and play, we explore the lighter side of news, highlighting what makes this state such an incredible place to live.