How do you build a firm that lasts and leads? Wendy Rogers, CEO of LPA and leader of the 2025 AIA Architecture Firm Award recipient, shares how a commitment to sustainability, integrated practice, and people-first culture helped transform LPA from a 40-person firm into a nationally recognized design leader. From business strategy and resilience to innovation and long-term growth, Wendy offers practical insights for architects looking to build stronger firms and create lasting impact.
What is Built for Business?
Built for Business is the AIA podcast on the business of architecture - covering firm leadership, practice management, client relationships, and how architects build profitable, thriving firms.