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Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies. In this episode… To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions. Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Mitch Russo on LinkedIn Mitch Russo ClientFolio.io Profit Stacking Secrets free downloads Power Tribes: How Certification Can Explode Your Business by Mitch Russo The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies by Mitch Russo Profit Stacking Secrets: Explode Your Profits by Stacking Small Ideas With Simple Actions by Mitch Russo Special Mention(s): Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Kevin King The Alchemist by Paulo Coelho Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win by Lee Benson ChatGPT Notion Related Episode(s): “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm BreakthroughPodcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” with Roland Frasier on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies.
In this episode…To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions.
Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases.
Resources mentioned in this episode:Special Mention(s):
Related Episode(s):
Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.
Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills