Robby: You're listening to the brand ed bullet from the brand ed podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go!
Win number one, something to try.
How much of your money is leaking out on trial subscriptions you
signed up for, and then forgot about?
I want you to go check out privacy.
Privacy is an app that allows you to generate unique credit card numbers
for all of your online purchases.
Now, these virtual credit cards allow you to use a different card
for every merchant you buy from.
You can also set up spending limits or create single use virtual credit cards.
And once the purchase goes through that card closes.
I use my privacy cards for every online trial I want to sign up for.
I set the card limit to $1, and then I know I'll never be
paying for a subscription I'm not using or forgot about.
Win number two, something a client recently asked.
A client recently asked me if I could review his sales letter.
Here's the process I used and three lessons for you to apply.
Step number one, how long the sales letter is.
Step number two, decide if I want to read it.
Step number three, start scanning at the top.
Your reader will follow those same three steps.
Give these three tips to try to improve your own sales letters or emails.
Number one, make your sales letter or sales email feel as readable as possible.
That means white space, wide margins, and short paragraphs
are your best friend in email.
Number two, your title heading or email subject line will
either make or break you.
Make that your best headline.
Number three, add punchy headings for easy scanning.
Ensure readers can get the gist simply by reading your headings from top to bottom.
Win number three, something to think about.
People do not want a quarter inch drill.
They want a quarter inch hole.
That's a quote from Theodore Levitt, the German American economist, and a
professor at the Harvard business school.
Instead of making a better drill, focus on how to make the job of getting a
quarter inch hole easier or better.
Win number four, something personal.
Guess what I stink at the most?
I know there's a lot, but it's getting out of my own head
and on with my own business.
I can help a thousand clients, companies, churches, nonprofits,
brands, and friends move forward.
However, I tend to get stuck when it comes to my own business.
What I can accomplish in a 60 minute strategy call with myself.
As if I were my own client is 100 X, what I often accomplish
in that same 60 minute window.
So here's what I do about that ever present reality.
One kick myself in the rear by saying aloud,
“Hey, that's good enough.
Go!”
Two, set timers when I know I'll be tempted to drag or make something perfect.
Three turn to great friends and colleagues from my mastermind,
the one I lead and the one I'm in so they can help me move forward.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in the episode, just hop on my email list and you can get
these four wins are right in your inbox.
Go to Robbyf.com/friday.
I'd also love your help getting this in the hands of more people.
So go and leave a review on iTunes and then share this episode
with somebody that you love.
DMA on Instagram and share, which win was your favorite from this episode?
Have a great weekend and go and build a life giving brand.