WEBVTT NOTE This file was generated by Descript 00:00:00.041 --> 00:00:04.391 Robby: You're listening to the brand ed bullet from the brand ed podcast. 00:00:04.816 --> 00:00:08.741 Four freaky fast Friday wins to get you going for your weekend. 00:00:09.161 --> 00:00:09.731 Let's go! 00:00:14.575 --> 00:00:16.930 Win number one, something to try. 00:00:17.290 --> 00:00:21.220 How much of your money is leaking out on trial subscriptions you 00:00:21.220 --> 00:00:24.070 signed up for, and then forgot about? 00:00:24.670 --> 00:00:27.550 I want you to go check out privacy. 00:00:27.790 --> 00:00:32.140 Privacy is an app that allows you to generate unique credit card numbers 00:00:32.320 --> 00:00:34.690 for all of your online purchases. 00:00:34.960 --> 00:00:39.180 Now, these virtual credit cards allow you to use a different card 00:00:39.335 --> 00:00:41.195 for every merchant you buy from. 00:00:41.765 --> 00:00:46.745 You can also set up spending limits or create single use virtual credit cards. 00:00:46.775 --> 00:00:50.345 And once the purchase goes through that card closes. 00:00:50.975 --> 00:00:56.315 I use my privacy cards for every online trial I want to sign up for. 00:00:56.555 --> 00:01:00.395 I set the card limit to $1, and then I know I'll never be 00:01:00.395 --> 00:01:03.485 paying for a subscription I'm not using or forgot about. 00:01:04.060 --> 00:01:07.145 Win number two, something a client recently asked. 00:01:07.565 --> 00:01:11.225 A client recently asked me if I could review his sales letter. 00:01:11.885 --> 00:01:15.545 Here's the process I used and three lessons for you to apply. 00:01:15.755 --> 00:01:18.965 Step number one, how long the sales letter is. 00:01:19.085 --> 00:01:21.785 Step number two, decide if I want to read it. 00:01:21.905 --> 00:01:24.865 Step number three, start scanning at the top. 00:01:25.115 --> 00:01:28.325 Your reader will follow those same three steps. 00:01:28.655 --> 00:01:32.885 Give these three tips to try to improve your own sales letters or emails. 00:01:33.095 --> 00:01:38.975 Number one, make your sales letter or sales email feel as readable as possible. 00:01:39.455 --> 00:01:43.393 That means white space, wide margins, and short paragraphs 00:01:43.553 --> 00:01:45.133 are your best friend in email. 00:01:45.613 --> 00:01:49.093 Number two, your title heading or email subject line will 00:01:49.093 --> 00:01:50.743 either make or break you. 00:01:50.953 --> 00:01:53.503 Make that your best headline. 00:01:53.953 --> 00:01:58.213 Number three, add punchy headings for easy scanning. 00:01:58.543 --> 00:02:03.463 Ensure readers can get the gist simply by reading your headings from top to bottom. 00:02:03.928 --> 00:02:05.533 Win number three, something to think about. 00:02:05.983 --> 00:02:09.193 People do not want a quarter inch drill. 00:02:09.313 --> 00:02:11.533 They want a quarter inch hole. 00:02:12.073 --> 00:02:16.573 That's a quote from Theodore Levitt, the German American economist, and a 00:02:16.573 --> 00:02:18.493 professor at the Harvard business school. 00:02:19.358 --> 00:02:23.708 Instead of making a better drill, focus on how to make the job of getting a 00:02:23.738 --> 00:02:26.858 quarter inch hole easier or better. 00:02:27.333 --> 00:02:29.108 Win number four, something personal. 00:02:29.708 --> 00:02:31.688 Guess what I stink at the most? 00:02:32.138 --> 00:02:35.468 I know there's a lot, but it's getting out of my own head 00:02:35.498 --> 00:02:37.298 and on with my own business. 00:02:37.988 --> 00:02:41.468 I can help a thousand clients, companies, churches, nonprofits, 00:02:41.468 --> 00:02:43.388 brands, and friends move forward. 00:02:43.598 --> 00:02:48.008 However, I tend to get stuck when it comes to my own business. 00:02:48.698 --> 00:02:52.418 What I can accomplish in a 60 minute strategy call with myself. 00:02:52.868 --> 00:02:57.728 As if I were my own client is 100 X, what I often accomplish 00:02:57.758 --> 00:02:59.858 in that same 60 minute window. 00:03:00.098 --> 00:03:03.968 So here's what I do about that ever present reality. 00:03:04.413 --> 00:03:06.963 One kick myself in the rear by saying aloud, 00:03:06.993 --> 00:03:08.493 “Hey, that's good enough. 00:03:08.763 --> 00:03:09.273 Go!” 00:03:09.738 --> 00:03:14.433 Two, set timers when I know I'll be tempted to drag or make something perfect. 00:03:15.013 --> 00:03:18.933 Three turn to great friends and colleagues from my mastermind, 00:03:18.963 --> 00:03:23.913 the one I lead and the one I'm in so they can help me move forward. 00:03:26.335 --> 00:03:29.245 Thanks for joining me on this episode of the brand ed bullet. 00:03:29.725 --> 00:03:30.415 Good news. 00:03:30.415 --> 00:03:34.585 You don't have to scroll through the show notes to find links to any of the apps 00:03:34.795 --> 00:03:40.045 or other wins mentioned in the episode, just hop on my email list and you can get 00:03:40.045 --> 00:03:42.715 these four wins are right in your inbox. 00:03:42.715 --> 00:03:46.425 Go to Robbyf.com/friday. 00:03:46.915 --> 00:03:49.945 I'd also love your help getting this in the hands of more people. 00:03:49.945 --> 00:03:54.145 So go and leave a review on iTunes and then share this episode 00:03:54.145 --> 00:03:55.075 with somebody that you love. 00:03:55.870 --> 00:04:00.280 DMA on Instagram and share, which win was your favorite from this episode? 00:04:00.970 --> 00:04:04.090 Have a great weekend and go and build a life giving brand.