The Scoop

Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.
In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.

Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.
OUTLINE
00:00 Introduction
02:12 Moonwalk Overview
02:56 Consumer Crypto Apps
21:44 Moonwalk's GTM Strategy
23:32 Moonwalk's Roadmap
27:17 Daily Exercise
32:16 Closing Thoughts

This episode is brought to you by our sponsor Polkadot
Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network
The Block Community
The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity
The Block Newsletters
The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters

Show Notes

Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.

In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.


Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.

OUTLINE

00:00 Introduction

02:12 Moonwalk Overview

02:56 Consumer Crypto Apps

21:44 Moonwalk's GTM Strategy

23:32 Moonwalk's Roadmap

27:17 Daily Exercise

32:16 Closing Thoughts


This episode is brought to you by our sponsor Polkadot

Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network

The Block Community

The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity

The Block Newsletters

The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters



What is The Scoop?

Welcome to The Scoop, The Block's flagship podcast covering finance and technology industries through unmatched interviews with top thought leaders, cultural icons and industry veterans. The Block’s Frank Chaparro hosts new guests every week, diving into breaking news and topics ranging from NFTs, to the impact of DeFi on Wall Street, to Bitcoin's role in the economy and beyond.