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In this episode, Matt Medeiros is winding down Season 7 by interviewing Kim Doyal, who is “formally” known as the WordPress Chick. Kim has been obsessed with content since closing out all the service work in her previous business. She is presenting the Content Creator Summit the first full week of March and has a closed Content Creators Facebook group that people have been quickly joining. She and Matt discuss the move to SaaS and how that was a “happy accident” that allows her personality to show in her new business endeavor.
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In this episode, Matt Medeiros is winding down Season 7 by interviewing Kim Doyal, who is “formally” known as the WordPress Chick. Kim has been obsessed with content since closing out all the service work in her previous business. She is presenting the Content Creator Summit the first full week of March and has a closed Content Creators Facebook group that people have been quickly joining. She and Matt discuss the move to SaaS and how that was a “happy accident” that allows her personality to show in her new business endeavor.
Listen to this episode:
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What you will learn from this Episode:
- WordPress has been a great space for people to begin to build their business. (3:10)
- Business owners and the market space have matured with WordPress. The space is consistently moving forward with new products and tools. (5:39)
- You have to bring more than a statement that I can build your website. You should be able to offer more to keep the business growing and act as a strategic partner to people. (7:30)
- A freelancer can make the agreement to get ongoing business by offering to partner with a client for a three-month engagement working for free. (9:23)
- At the end of a three-month engagement, you will know how to measure and what to charge once you see the Return on Investment (ROI) from a working case study. (11:09)
- As you are working with a client in any arrangement you are building your own content for future clients. (13:12)
- Getting the “right free customer” is the key to success. (14:02)
Journey to a SaasS:
- Kim had a knack for finding the tools that people need and sharing the knowledge. (15:27)
- The business partner for Lead Surveys, Gordan Orlic was discovered on Kim’s podcast. A strong friendship was started and they initially began to investigate building a plugin. (16:13)
- The pricing for the WordPress ecosystem was frustrating. There is also the struggle around people that do not want to pay much or can afford the plugin. (17:01)
- Kim and Gordan wanted a product with Lead Surveys that is visually appealing and user-friendly. (19:48)
- Lead Surveys was the perfect product to set up as a SaaS and the business is the perfect match for content marketing and development. (21:03)
- SaaS was the way to go for this standalone product to get out of the Envato structure. (23:36)
Lead Surveys:
- You can personalize a new product to the client and connect with audiences in different conferences and networks. (25:42)
- Lead Surveys is a long game effort. There will be a podcast, client visits and all levels of opportunity to engage the community. (26:45)
- You need to keep investing in yourself that will provide a “true” income. (29:35)
- The best thing that Kim did for the building of Lead Surveys was to go back to the fundamentals and participate in high ticket Master Mind groups. (30:31)
- Growing and scaling the business came from the skills gained from Master Mind participation. The business needs to be aligned with how you feel. (32:26)
Content Creator Facebook Group:
- The Content Creators Facebook has been growing quickly and creating an active community. (34:22)
- Relationships take time to foster. (35:48)
- Time is given to the group and building the community is what is working personally for Kim. (37:12)
- “Value Deposits” are being posted daily in the facebook group. People are giving to help other people and not monetize a product. (38:22)
Membership Sites:
- There are a lot of people who do not understand memberships. You need to own your property and brand. (42:36)
- Many businesses are doing successful membership sites but it may have taken a decade to get the member list successfully built. (44:51)
- You need to realize the time that is needed to keep the commitment to Membership sites. (45:27)
- Self-awareness helps you find what you enjoy doing. To monetize your business you need to understand what works for you. (47:45)
- Look at content outside of your space to get ideas. (49:56)
Episode Resources:
Beaver Builder
Elementor
Divi
Grin Graphics
BNI
Code Canyon
Braintree
Pagely
JVZoo
Kyle Gray
Virtual Summit Mastery
Gary Vee
Click Funnels
Ryan Holiday
To Stay in Touch with Kim:
The WordPress Chick
Kim Doyal
Kim on Twitter
Lead Surveys
Content Creators Facebook page
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What is Matt Report?
Matt Report uncovers the most resilient digital business builders in WordPress, no-code, and SaaS space. Entrepreneurs share their story on how they built their business using some of our favorite online tools. If you're running a business using WordPress or no-code tools, make sure to subscribe!