WEBVTT NOTE This file was generated by Descript 00:00:01.740 --> 00:00:04.540 A key component of the modern world economy, the chemical 00:00:04.540 --> 00:00:07.990 industry delivers products and innovations to enhance everyday life. 00:00:08.605 --> 00:00:12.594 It is also an industry in transformation where chemical executives and 00:00:12.594 --> 00:00:16.215 workers are delivering growth and industry changing advancements while 00:00:16.215 --> 00:00:19.974 responding to pressures from investors, regulators, and public opinion. 00:00:20.515 --> 00:00:23.445 Discover how leading companies are approaching these challenges 00:00:23.455 --> 00:00:25.064 here on the chemical show. 00:00:25.524 --> 00:00:28.875 Join Victoria Meyer, president of Progressio Global and 00:00:28.885 --> 00:00:30.305 host of the chemical show. 00:00:30.575 --> 00:00:34.775 As she speaks with executives across the industry and learns how they are leading 00:00:34.775 --> 00:00:40.374 their companies to grow, transform, and push industry boundaries on all frontiers. 00:00:40.695 --> 00:00:42.944 Here's your host, Victoria Meyer. 00:00:45.870 --> 00:00:47.519 victoria_1_12-18-2024_182533: Hi, this is Victoria Meyer, 00:00:47.580 --> 00:00:51.260 welcome back to the chemical show where chemicals means business. 00:00:51.760 --> 00:00:57.079 Today I am bringing you our annual highlight episode that I like 00:00:57.079 --> 00:00:59.349 to call wrapped and replayed. 00:00:59.610 --> 00:01:02.869 So this is a play on words in some respects. 00:01:02.870 --> 00:01:08.305 So Spotify's wrapped, which you may know they bring out every year, um, in 00:01:08.305 --> 00:01:12.345 December, highlighting the top things that you may have listened to over the course 00:01:12.354 --> 00:01:16.295 of the year, whether it's music podcasts, et cetera, and then Apple's replay. 00:01:16.355 --> 00:01:19.895 The other piece of this is, this is a bit of a Christmas gift for you, right? 00:01:19.895 --> 00:01:22.185 So we are publishing this on December 24th. 00:01:22.675 --> 00:01:25.785 Christmas is almost here, the holiday season, whether you're 00:01:25.785 --> 00:01:30.115 celebrating Christmas or Hanukkah or Kwanzaa, or, um, frankly, just. 00:01:30.730 --> 00:01:33.610 The happy new year and, and having the opportunity to 00:01:33.610 --> 00:01:34.680 celebrate the end of the year. 00:01:34.680 --> 00:01:37.110 So this is a bit of my gift to you. 00:01:37.430 --> 00:01:43.790 What I'm bringing to you today is, uh, the top five episodes of 2024 as well as 00:01:43.790 --> 00:01:46.180 a few interesting tidbits along the way. 00:01:46.340 --> 00:01:48.600 So I encourage you to listen. 00:01:48.985 --> 00:01:53.355 Or watch if you're doing this on YouTube, um, listen to learn number 00:01:53.355 --> 00:02:00.145 one, what you should listen to next or re listen to, because we know that you 00:02:00.145 --> 00:02:04.015 may not listen to every episode and now shocker, but I know that that's true. 00:02:04.015 --> 00:02:07.465 So now that you're on break, hopefully, it's a great chance just to. 00:02:08.070 --> 00:02:13.230 Put on the chemical show, hang out while you're, I don't know, drinking 00:02:13.240 --> 00:02:15.760 hot coffee and looking at the fireplace. 00:02:16.120 --> 00:02:18.680 Great time to listen to and catch up on the chemical show. 00:02:18.899 --> 00:02:19.580 That's number one. 00:02:19.580 --> 00:02:22.280 Number two, you're going to learn some fun facts about the chemical show 00:02:22.350 --> 00:02:26.609 and its fans, you and your peers who are listening to the chemical show. 00:02:26.999 --> 00:02:29.349 And then three, this is a great. 00:02:30.315 --> 00:02:36.135 share with your friends and colleagues, giving them the gift of the chemical show. 00:02:36.135 --> 00:02:40.844 So it is really an all encompassing all in one, a little bit about what the chemical 00:02:40.844 --> 00:02:46.184 show is, a lot about what our top episodes are and who our audience members are. 00:02:46.184 --> 00:02:49.325 So I encourage you to keep sharing this episode. 00:02:49.815 --> 00:02:52.749 Speaking of gifts, my additional gift to you is. 00:02:52.850 --> 00:02:57.820 Is the guide to the top 10 leadership lessons shared here 00:02:58.110 --> 00:03:00.450 on the chemical show in 2024. 00:03:00.970 --> 00:03:06.089 So these are insights gleaned from the chemical show guests, including Michael 00:03:06.089 --> 00:03:11.429 Hines from BASF, Bonnie Tully from Avonik and Sean Riley from Vessonautical. 00:03:12.150 --> 00:03:12.930 Visit thechemicalshow. 00:03:14.350 --> 00:03:16.880 com slash leadership to get your copy. 00:03:17.140 --> 00:03:20.540 I'm going to also link to that in the show notes so that you have that. 00:03:20.585 --> 00:03:29.015 Um, and what I really love about this is it is not just quotes and insights. 00:03:29.165 --> 00:03:32.994 There's also some questions and suggestions for you to 00:03:32.995 --> 00:03:35.495 reflect on and take action on. 00:03:35.584 --> 00:03:36.464 Perfect. 00:03:37.165 --> 00:03:41.104 For year end, because if you're like me, I find that the end of the year and 00:03:41.105 --> 00:03:46.674 the beginning of the new year, a great time to take pause, to reflect, to take 00:03:46.674 --> 00:03:51.225 a look back and see how far we've come and then get ready for the year ahead. 00:03:51.245 --> 00:03:52.995 So again, the chemical show. 00:03:53.194 --> 00:03:55.474 com slash leadership, grab it. 00:03:55.484 --> 00:03:56.304 You don't want to miss it. 00:03:56.304 --> 00:04:00.135 It's a great set of insights and a guide to help you in your 00:04:00.135 --> 00:04:01.755 career and your leadership. 00:04:02.080 --> 00:04:04.030 Now, on to today's episode. 00:04:04.030 --> 00:04:08.240 So wrapped and replayed, a few fun facts about the chemical show. 00:04:08.460 --> 00:04:17.229 Number one, we are a global podcast, super exciting, listened to in 115 countries 00:04:17.299 --> 00:04:19.719 around the world, which is amazing. 00:04:19.790 --> 00:04:23.489 And 63 percent of our listeners of course are in the U S. 00:04:24.090 --> 00:04:26.340 Probably not a surprise given that I'm sitting here in the U. 00:04:26.340 --> 00:04:26.700 S. 00:04:26.940 --> 00:04:28.230 and many of my guests are. 00:04:28.510 --> 00:04:33.280 But what I find amazing and actually just a great reflection of our industry 00:04:33.300 --> 00:04:37.720 is that we are in a global industry and people are interested in listening 00:04:37.720 --> 00:04:41.960 and learning from each other in this global marketplace that we're living in. 00:04:43.320 --> 00:04:47.890 The second thing about our listeners, we're all a bit mid career. 00:04:47.920 --> 00:04:51.950 Now the reality is it's a bell curve in terms of distribution 00:04:51.950 --> 00:04:55.590 of who's listening and what their experience is in the industry. 00:04:55.900 --> 00:04:59.455 Um, Transcripts I'm going to say that most of our listeners are mid career. 00:04:59.755 --> 00:05:03.485 The reality is, um, you know, I find it a little bit better maybe than saying 00:05:03.495 --> 00:05:05.225 middle aged because what is that really? 00:05:05.455 --> 00:05:08.674 But the average age of our listeners is 45 to 54. 00:05:08.674 --> 00:05:12.535 Again, not a surprise when you look across the chemical industry and who is here. 00:05:12.844 --> 00:05:17.575 However, I would also say that we're actually almost equally split across 00:05:17.585 --> 00:05:21.930 a variety of Of age groups and demographics, whether you're early 00:05:21.930 --> 00:05:24.390 career, mid-career, or late career. 00:05:25.090 --> 00:05:28.600 The chemical show is for you, um, and for your colleagues and you know 00:05:28.600 --> 00:05:31.410 that, the chemical show is growing. 00:05:31.590 --> 00:05:38.020 Super excited to say that we have grown by 65% in 2024, and 00:05:38.020 --> 00:05:44.120 that is downloads, listeners, subscribers, followers on LinkedIn 00:05:44.210 --> 00:05:45.800 and subscribers to our email list. 00:05:46.140 --> 00:05:51.710 So, number one, if you are listening to this on Spotify, Apple, iHeartRadio, 00:05:51.880 --> 00:05:55.650 one of any number of platforms, and you are not currently an active 00:05:55.650 --> 00:05:58.159 subscriber, go hit that subscribe button. 00:05:58.169 --> 00:05:59.649 You don't want to miss an episode. 00:06:00.399 --> 00:06:03.579 If you are already a subscriber, well, hey, thank you. 00:06:03.999 --> 00:06:05.299 We really appreciate that. 00:06:05.339 --> 00:06:07.940 And I think it's just a sign of the impact. 00:06:08.225 --> 00:06:13.445 That the podcast has, as well as an indication of who you are as 00:06:13.445 --> 00:06:17.875 listeners interested in learning, growing, and connecting more 00:06:18.155 --> 00:06:19.615 with people across the industry. 00:06:19.804 --> 00:06:20.915 So kudos to you. 00:06:21.695 --> 00:06:23.755 So here's my other piece that's interesting. 00:06:23.755 --> 00:06:28.085 So I dug into Spotify wrapped and Spotify actually has some of the 00:06:28.085 --> 00:06:31.595 better data, um, because they put a little bit more work into it and. 00:06:31.795 --> 00:06:38.184 And our listeners are kind of across, spread across Spotify, Apple, YouTube. 00:06:38.265 --> 00:06:42.574 Some people go like something like 10 percent of our audience goes direct to 00:06:42.575 --> 00:06:44.505 the website to listen to each episode. 00:06:44.505 --> 00:06:48.254 So if you didn't know that that was a possibility, now, you know, um, if 00:06:48.254 --> 00:06:49.674 you did know that was a possibility. 00:06:49.844 --> 00:06:50.184 Great. 00:06:50.205 --> 00:06:50.884 Kudos to you. 00:06:50.934 --> 00:06:53.504 Again, you're listening, you're reading, you're following. 00:06:53.604 --> 00:06:54.384 That's critical. 00:06:54.714 --> 00:06:59.285 So, um, but Spotify likes to provide us a little bit of information. 00:06:59.285 --> 00:06:59.874 I like that. 00:07:00.640 --> 00:07:05.550 The other top shows that you and your fellow chemical show 00:07:05.550 --> 00:07:08.280 listeners listen to and follow. 00:07:08.610 --> 00:07:11.650 So may or may not be surprised by this list. 00:07:11.730 --> 00:07:13.420 Number one, the Joe Rogan show. 00:07:14.220 --> 00:07:18.470 Number two, the Lex Friedman show, or maybe it's the Lex Friedman experience. 00:07:18.920 --> 00:07:23.810 Number three, the daily, which is a news show that comes out daily. 00:07:24.030 --> 00:07:24.340 All right. 00:07:24.350 --> 00:07:26.140 So those first three are not a surprise. 00:07:26.180 --> 00:07:27.260 I have heard about them. 00:07:27.260 --> 00:07:30.700 Um, I'm not really surprised because they are also the biggest podcasts 00:07:31.550 --> 00:07:35.250 globally across all demographics, all groups of listeners, et cetera. 00:07:35.690 --> 00:07:36.010 All right. 00:07:36.120 --> 00:07:37.840 So here's one that I did not know. 00:07:38.229 --> 00:07:42.160 All in with Shemex, Jason, Sax, and Friedberg. 00:07:43.079 --> 00:07:43.590 I don't know. 00:07:43.600 --> 00:07:46.460 Who are you that are listening to this and what is this show all about? 00:07:46.460 --> 00:07:47.169 So that's number one. 00:07:47.580 --> 00:07:51.120 And then the second one, which I think is a little hilarious and I guess I didn't 00:07:51.120 --> 00:07:53.310 know about it because it's a secret. 00:07:53.560 --> 00:07:55.980 It is Matt and Shane's secret. 00:07:57.335 --> 00:07:59.295 So, um, maybe go check them out. 00:07:59.415 --> 00:08:03.825 They are what some of your fellow listeners are listening to. 00:08:03.835 --> 00:08:06.185 Maybe you're already subscribing and listening, who knows? 00:08:06.485 --> 00:08:11.235 Um, what does that tell me though, about the chemical show listeners, what they 00:08:11.235 --> 00:08:17.005 like to listen to and what Um, what you, what I know about you, number one, you 00:08:17.005 --> 00:08:18.725 were willing to listen to long podcasts. 00:08:18.725 --> 00:08:19.225 So, okay. 00:08:19.245 --> 00:08:23.235 If, I don't know if you guys are aware of this, Joe Rogan, Lex Freeman. 00:08:23.265 --> 00:08:26.515 And then I think I, it was the all in with Shemax and Matt and Shane's. 00:08:26.835 --> 00:08:30.414 These episodes are all like an hour and a half long. 00:08:30.725 --> 00:08:36.295 So what's ironic to me is when I first started the chemical show three and a 00:08:36.295 --> 00:08:40.965 half years ago, somebody messaged me and I'm always looking for feedback. 00:08:40.965 --> 00:08:42.494 And by the way, if you've got feedback. 00:08:42.660 --> 00:08:46.470 Reach out, let me know, send me a message on LinkedIn, add a comment 00:08:46.480 --> 00:08:49.950 to YouTube if you're watching YouTube, Spotify, Apple, there's 00:08:49.950 --> 00:08:51.330 different sources to get a hold of me. 00:08:51.330 --> 00:08:52.500 So please do. 00:08:52.610 --> 00:08:54.689 I love your feedback. 00:08:54.760 --> 00:08:56.040 I read every email. 00:08:56.689 --> 00:08:57.559 I look at every comment. 00:08:57.750 --> 00:08:58.729 It's super cool. 00:08:59.079 --> 00:09:03.225 Um, and Um, so back to this hour and a half long episodes my episodes, 00:09:03.225 --> 00:09:07.505 as you guys know, of the chemical show are typically around 30 minutes and 00:09:07.555 --> 00:09:11.455 yet I have had people contact me when I said, Hey, what can we do differently? 00:09:11.715 --> 00:09:14.445 Somebody said, you know, that episodes are really long. 00:09:14.455 --> 00:09:16.555 Have you ever thought about splitting it into two? 00:09:16.665 --> 00:09:17.045 I'm like, no. 00:09:19.015 --> 00:09:20.395 But thank you for that feedback. 00:09:20.685 --> 00:09:23.895 Um, obviously, as you know, you can always pause and come back to it. 00:09:24.195 --> 00:09:28.835 Um, but however, I am thinking that perhaps maybe we could 00:09:28.845 --> 00:09:30.085 do some longer episodes. 00:09:30.105 --> 00:09:33.045 I personally try to target around the 30 minute mark. 00:09:33.045 --> 00:09:36.155 I think it's a lot for a busy professional to get some insights 00:09:36.155 --> 00:09:40.185 and try to really bring what's needed, um, and informative to you. 00:09:40.765 --> 00:09:43.785 But, um, if you're willing to listen to an hour and a half of two or 00:09:43.785 --> 00:09:46.785 two hours of episode, by the way, I will listen to a couple of those 00:09:46.855 --> 00:09:48.435 other shows that we've talked about. 00:09:49.105 --> 00:09:52.145 I'm not sure I really want to listen to him for two hours, but somebody does, so. 00:09:52.660 --> 00:09:53.010 Great. 00:09:53.296 --> 00:09:56.776 Anyway, I don't know where I'm going with this, but we may be 00:09:57.356 --> 00:09:58.856 getting some longer episodes. 00:09:58.886 --> 00:09:59.576 Probably not. 00:09:59.636 --> 00:10:02.996 I do find 30 to 35 minutes is a sweet spot, but if you would like 00:10:02.996 --> 00:10:05.216 a longer episode, let me know. 00:10:05.636 --> 00:10:07.406 And we will work on integrating those in. 00:10:07.546 --> 00:10:08.466 So that's number one. 00:10:09.596 --> 00:10:13.276 Um, number two, what do I, what have I learned about? 00:10:13.711 --> 00:10:18.271 You and your fellow chemical show listeners when I look at this data and 00:10:18.271 --> 00:10:24.711 demographics is You like based on what I'm seeing about your top podcasts 00:10:25.091 --> 00:10:31.081 business political commentary and maybe a little bit of comedy thrown in now By the 00:10:31.081 --> 00:10:37.641 way, this is in contrast to the general podcast listening demographic, right? 00:10:37.671 --> 00:10:40.131 Which is entertainment, right? 00:10:40.131 --> 00:10:42.801 So, uh, Joe Rogan is up at the top. 00:10:43.081 --> 00:10:45.231 Collar Daddy, is up at the top. 00:10:45.231 --> 00:10:46.761 I don't know if you guys ever listen to that. 00:10:46.851 --> 00:10:47.471 It's a show. 00:10:47.811 --> 00:10:52.351 Um, and it's a, it's a top, So it's a great show, I guess for some people, true 00:10:52.351 --> 00:10:56.831 crime, um, whether it be crime jockeys or one of many others and then lifestyle. 00:10:56.841 --> 00:11:00.301 So again, those are the kinds of things that, um, people in the chemical 00:11:00.301 --> 00:11:05.491 show community typically listen to versus the average podcast listener. 00:11:05.511 --> 00:11:07.241 So you're a bit more business minded. 00:11:07.491 --> 00:11:08.606 I'm probably not surprised. 00:11:08.836 --> 00:11:14.276 Um, anyway, that's a bit about who you are and what we know about 00:11:14.276 --> 00:11:16.866 you and what we know about you and your fellow audience members. 00:11:16.876 --> 00:11:19.316 And I hope you find that piece of it interesting. 00:11:19.526 --> 00:11:23.206 Now let's talk about the top episodes of the year. 00:11:23.696 --> 00:11:27.716 So the first two episodes, um, of our top episodes that are. 00:11:28.006 --> 00:11:29.126 Audio podcast. 00:11:29.466 --> 00:11:33.486 So these are things that you're, you know, listening to, obviously on Apple, 00:11:33.496 --> 00:11:37.226 Spotify, on the website, one of the other apps, iHeartRadio, et cetera. 00:11:37.486 --> 00:11:42.196 So the number one episode listen to as an audio podcast is John Richardson, 00:11:42.206 --> 00:11:44.386 the first episode of the year, actually. 00:11:44.676 --> 00:11:46.286 So episode 144. 00:11:46.311 --> 00:11:50.991 Petrochemicals in 2024 capacity overbuilding codependent markets. 00:11:51.011 --> 00:11:51.301 Okay. 00:11:51.361 --> 00:11:53.611 I'm actually going to link to that so you can find it easily. 00:11:53.871 --> 00:11:56.901 But, um, episode number one of the year has been the most 00:11:56.911 --> 00:11:58.111 listened to episode of the year. 00:11:58.601 --> 00:12:01.741 There's some math we can talk about, but the reality is, People want to know 00:12:01.741 --> 00:12:06.351 what's going on in markets, which also leads me to the second most popular 00:12:06.361 --> 00:12:10.751 episode was from Steve Lewandowski of chemical market analytics close second, 00:12:11.241 --> 00:12:17.651 also published in January of 2024, which was the 2024 chemical market outlook. 00:12:17.991 --> 00:12:21.551 Or as I like to say, Call her murky. 00:12:21.651 --> 00:12:23.761 So, you know, it's my little play on call her daddy. 00:12:24.011 --> 00:12:27.651 If you might remember we asked Steve Hey Steve, how would 00:12:27.651 --> 00:12:29.601 you describe markets in 2024? 00:12:30.271 --> 00:12:35.181 Murky, and in fact, I'm gonna include a clip here of Steve talking about 00:12:35.191 --> 00:12:38.411 the markets and what the expectations were at the beginning of the year 00:12:38.839 --> 00:12:41.709 Victoria: So let's go ahead and just start out at the high level 00:12:41.759 --> 00:12:47.759 and talk about the general state of economy as we enter into 2024. 00:12:48.179 --> 00:12:56.069 What is it that you and your team are observing and reflecting on 2024? 00:12:56.069 --> 00:12:58.469 What are the key things that we should be looking at? 00:12:59.029 --> 00:13:01.944 Steve: Yeah, I think the only consensus from an economic 00:13:02.054 --> 00:13:04.184 standpoint is there's no consensus 00:13:04.574 --> 00:13:06.174 Victoria: Back to that 00:13:06.174 --> 00:13:07.064 "foggy". 00:13:07.254 --> 00:13:13.064 Steve: You can listen to the news and 1 view is, yeah, it's going to get better. 00:13:13.064 --> 00:13:14.584 It's not as bad as we thought. 00:13:14.584 --> 00:13:17.744 And, demand is going to come back and the other side of the equation. 00:13:17.754 --> 00:13:18.494 You hear other saying. 00:13:18.844 --> 00:13:21.814 You know, I'm looking at factors and this is going to be really in 00:13:21.814 --> 00:13:23.874 a, in a bad place for a long term. 00:13:24.524 --> 00:13:27.594 And, we thought it was going to happen in 23, but it's definitely 00:13:27.594 --> 00:13:28.984 going to happen in 2024. 00:13:28.994 --> 00:13:31.004 So back to foggy, this is why it's foggy. 00:13:31.034 --> 00:13:34.274 How do you really assess the consumers, the health of the consumers? 00:13:34.304 --> 00:13:36.704 At the end of the day, the consumer is going to be willing to buy 00:13:37.094 --> 00:13:39.344 widgets of any form or fashion. 00:13:39.939 --> 00:13:41.159 And, you know, that's the key. 00:13:41.159 --> 00:13:46.139 And, I've read a report on looking at money in circulation, M1, M2. 00:13:46.559 --> 00:13:52.409 And then it seems, you know, a guy quoted, look the trends today are, are aligned 00:13:52.429 --> 00:13:55.679 with some of the biggest, pullbacks in the economy that we've ever seen. 00:13:55.959 --> 00:13:57.189 And how do you argue with that? 00:13:57.189 --> 00:14:00.959 But, okay, there's more controls, the feds there, there's World Bank 00:14:00.959 --> 00:14:04.149 and, all these different regions have different control mechanisms. 00:14:04.149 --> 00:14:06.799 Maybe they can tone that down a bit. 00:14:06.809 --> 00:14:09.629 But we still see a lot of headwinds in China. 00:14:09.979 --> 00:14:14.269 China's, you know, it's been a growth engine for many, many years and the 00:14:14.279 --> 00:14:19.679 shutdown, the COVID issues, young people not having jobs, the aging population, 00:14:19.769 --> 00:14:21.439 they're shrinking in population. 00:14:21.729 --> 00:14:26.239 There's a lot of challenges coming out of China, which, again, they sneeze 00:14:26.239 --> 00:14:28.899 and everyone else is going to catch a cold because they're such a big 00:14:29.269 --> 00:14:31.339 economy, so we're watching the banks. 00:14:31.489 --> 00:14:32.779 We're watching the interest rates. 00:14:32.779 --> 00:14:34.169 Will construction restart? 00:14:34.439 --> 00:14:38.729 Our fed said 6 drops over the course of this year in the rate. 00:14:38.799 --> 00:14:41.759 So we'll see how that ultimately plays out. 00:14:41.759 --> 00:14:45.709 And, you know, these economies getting heated, overheated and consumers. 00:14:45.739 --> 00:14:46.519 What's their debt level? 00:14:46.954 --> 00:14:48.894 Have they pulled their bank accounts down? 00:14:49.164 --> 00:14:50.384 Do they have money available? 00:14:50.414 --> 00:14:52.604 Inflation's been problematic. 00:14:52.854 --> 00:14:55.914 So, the things you have to spend money on, heating your house, paying 00:14:55.924 --> 00:15:00.624 your bills, buying food mobility, all that's going up in, in cost. 00:15:00.624 --> 00:15:03.094 So the extra money you have to buy widgets. 00:15:03.769 --> 00:15:05.169 That pool of money is decreased. 00:15:05.169 --> 00:15:07.319 victoria_1_12-18-2024_182533: our top episode overall this year, when 00:15:07.319 --> 00:15:12.339 we combine our audio listens as well as YouTube, and by the way, 00:15:12.599 --> 00:15:13.709 I've started talking about this. 00:15:13.729 --> 00:15:18.109 YouTube is one of the fastest growing podcast platforms. 00:15:18.459 --> 00:15:18.979 Globally. 00:15:19.319 --> 00:15:21.779 Um, probably a lot of reasons behind it. 00:15:21.779 --> 00:15:26.139 Number one, owned by Google and Google and YouTube both are promoting it. 00:15:26.139 --> 00:15:27.689 They want to keep you on the platform. 00:15:27.979 --> 00:15:28.679 That'd be one thing. 00:15:28.889 --> 00:15:32.049 But the second piece is I know, you know, you're interested. 00:15:32.089 --> 00:15:33.089 What do people look like? 00:15:33.089 --> 00:15:37.019 Maybe there's some additional graphics and insight, which we sometimes do bring 00:15:37.019 --> 00:15:42.849 in on our YouTube channel that share, um, some information about whatever the topic 00:15:42.849 --> 00:15:44.939 is that we're talking about and more. 00:15:45.219 --> 00:15:48.809 If you're not already following us and subscribe to the chemical 00:15:48.809 --> 00:15:50.769 show podcast on YouTube, do it. 00:15:51.249 --> 00:15:55.529 We publish some additional episodes and interviews there as well as 00:15:55.529 --> 00:15:57.139 we publish a lot of our shorts. 00:15:57.139 --> 00:16:02.249 So if you're just looking for bite sized nuggets of content and insight, 00:16:02.249 --> 00:16:03.649 check out YouTube is a great place. 00:16:03.669 --> 00:16:05.039 The chemical show podcast. 00:16:05.059 --> 00:16:07.019 We've got a ton of content there for you. 00:16:07.339 --> 00:16:12.119 And actually we've got it categorized by Types of shows you might be interested in 00:16:12.119 --> 00:16:16.989 whether it be sustainability whether it's our CEO series and more So YouTube is a 00:16:16.989 --> 00:16:21.549 great place to go Again, back to when we look at our number one episode overall, 00:16:21.879 --> 00:16:28.509 it was episode 188 with Eric Appelman and the title of that episode is, um, 00:16:28.519 --> 00:16:30.149 How to Scale Sustainable Technology. 00:16:30.149 --> 00:16:36.249 So Eric is from Aduro Clean Technologies and, um, that episode 00:16:36.309 --> 00:16:42.639 just blew up, especially on YouTube, also across the audio platforms. 00:16:42.999 --> 00:16:43.749 Um, why? 00:16:43.899 --> 00:16:47.079 Aduro listed on the NASDAQ just. 00:16:47.234 --> 00:16:50.684 Four days prior to that episode being published. 00:16:50.684 --> 00:16:54.254 So it tied in with just a great bump in traffic. 00:16:54.264 --> 00:16:59.264 And in fact, Eric references, I'll briefly on our podcast episode, which 00:16:59.264 --> 00:17:02.704 was recorded, frankly, a couple of weeks before we went, we published it. 00:17:02.704 --> 00:17:04.384 So he knew it was coming. 00:17:04.434 --> 00:17:05.934 I didn't know the exact timing. 00:17:06.244 --> 00:17:07.324 It was phenomenal. 00:17:07.574 --> 00:17:08.684 Um, a great bump. 00:17:08.724 --> 00:17:10.094 And by the way, great. 00:17:11.279 --> 00:17:14.549 Interesting topic, um, interesting technology and Eric 00:17:14.549 --> 00:17:16.119 is a, a wealth of knowledge. 00:17:16.119 --> 00:17:18.779 So I'm including a little clip here from Eric. 00:17:18.799 --> 00:17:20.669 Um, I hope you listen to that. 00:17:20.669 --> 00:17:24.429 Eric: The other theater where we are acting and that is the sort of beautiful 00:17:25.724 --> 00:17:28.944 ambidextrous life of a good startup. 00:17:29.174 --> 00:17:32.214 This is that we are working with investors. 00:17:32.754 --> 00:17:37.484 We are financed by retail investors, and it is a fantastic thing to 00:17:37.484 --> 00:17:42.024 realize that we are going to be listing on the Nasdaq very soon. 00:17:42.639 --> 00:17:43.449 Victoria: That's exciting. 00:17:43.864 --> 00:17:47.724 Eric: attract more, uh, more money, more funds for this one. 00:17:48.349 --> 00:17:51.409 Victoria: Are you, are you currently listed today? 00:17:52.704 --> 00:17:54.124 Eric: We are listed in Toronto 00:17:54.554 --> 00:17:55.384 and in Frankfurt. 00:17:55.994 --> 00:18:01.034 Uh, on, on, uh, starters, exchange, but that's relatively low liquidity, 00:18:01.414 --> 00:18:05.514 obviously by going to the United States, uh, you come in, in heaven of capital. 00:18:05.599 --> 00:18:06.409 Victoria: Yeah. 00:18:06.829 --> 00:18:07.099 Yeah. 00:18:07.099 --> 00:18:08.039 I think that's very cool. 00:18:08.039 --> 00:18:13.549 And I think, uh, I, until recently I hadn't realized that, startup companies 00:18:13.559 --> 00:18:18.089 such as yours were actually listing on the NASDAQ to, as a means of raising capital. 00:18:18.089 --> 00:18:19.419 So I think that's really exciting. 00:18:20.174 --> 00:18:20.404 Eric: Yeah. 00:18:20.524 --> 00:18:20.664 Yeah. 00:18:20.664 --> 00:18:24.784 There's actually, originally it starts often by making your retail 00:18:24.784 --> 00:18:27.124 investors able to, to trade. 00:18:28.124 --> 00:18:28.224 Yeah. 00:18:28.224 --> 00:18:31.161 Because there's no liquidity, of course, until you're enlisted, but 00:18:31.161 --> 00:18:33.354 it is done in a secondary step. 00:18:33.354 --> 00:18:35.454 But it becomes a way To attract money. 00:18:35.574 --> 00:18:37.704 And we have done a couple of raises in a row. 00:18:37.714 --> 00:18:39.774 We've, by the way, never traded down. 00:18:39.844 --> 00:18:42.684 Every new raise was for a higher price than before. 00:18:43.414 --> 00:18:45.694 And, uh, yeah, that, that is how we work. 00:18:45.704 --> 00:18:47.824 And this would be a very exciting next step. 00:18:48.789 --> 00:18:49.629 Victoria: Can't wait to see it. 00:18:49.629 --> 00:18:49.699 Yeah. 00:18:50.444 --> 00:18:53.824 victoria_1_12-18-2024_182533: Moving on our most frequent guests. 00:18:53.874 --> 00:18:56.334 So this is of no surprise to you. 00:18:56.544 --> 00:19:00.494 If you are a regular and longtime listener of the chemical show podcast, 00:19:00.844 --> 00:19:03.294 it is John Richardson from ICIS. 00:19:03.614 --> 00:19:06.994 John has been on the chemical show six times over the past 00:19:06.994 --> 00:19:09.014 several years, twice in 2024. 00:19:09.294 --> 00:19:09.614 Um, and. 00:19:10.084 --> 00:19:17.514 A big part of it is John just brings some great and sharp insights into 00:19:17.524 --> 00:19:22.474 what's going on in chemical markets, particularly the effect and influence 00:19:22.474 --> 00:19:26.594 of China in terms of what's happening in Chinese markets, um, and within the 00:19:26.594 --> 00:19:30.914 Chinese economy and what the influence of that is on the rest of the chemical 00:19:30.914 --> 00:19:33.304 industry and in particular polyolefins. 00:19:33.434 --> 00:19:37.844 John's episode, I'm going to include a clip from here is episode 179, how 00:19:37.844 --> 00:19:39.984 the global chemical market is shifting. 00:19:40.444 --> 00:19:42.514 And it is, and you know, you and I both know it. 00:19:42.514 --> 00:19:46.364 So listen to that clip, um, and then go follow the full episode. 00:19:46.374 --> 00:19:50.824 And then in the meantime, if you are not following John on LinkedIn, 00:19:50.844 --> 00:19:55.224 you need to, so I will include a link to John's LinkedIn profile. 00:19:55.364 --> 00:19:56.814 He publishes. 00:19:56.879 --> 00:20:01.839 Um, regularly, perhaps daily, at least weekly, um, some really sharp 00:20:01.859 --> 00:20:07.069 and great analysis and insights about what is driving chemical markets. 00:20:07.269 --> 00:20:12.359 Um, he has sometimes a bit of a contrarian view, definitely very outspoken and, 00:20:12.379 --> 00:20:16.939 uh, just a delight to speak with and to bring to you on the chemical show. 00:20:16.939 --> 00:20:21.759 john: I think fundamentally we've got this still in commodity chemicals now. 00:20:21.759 --> 00:20:26.259 It's got this massive imbalance between supply and demand, the, the scale of 00:20:26.259 --> 00:20:27.789 which we've never seen before, right? 00:20:27.789 --> 00:20:33.584 I mean, to give you an example I very rarely look at Styrene. 00:20:33.884 --> 00:20:37.959 I looked at Styrene for a client last week, and it's not how the data is 00:20:37.959 --> 00:20:39.709 consistent across all the petrochemicals. 00:20:39.759 --> 00:20:41.379 So here's the numbers I can remember. 00:20:42.139 --> 00:20:48.239 So we have operating rates averaging globally from 2024 to 2030 at 75%. 00:20:49.374 --> 00:20:53.214 Which, as you know, is very bad, um, historically the 00:20:53.214 --> 00:20:55.374 long term 88 percent globally. 00:20:55.454 --> 00:20:59.954 Now, what you can do, a very simple exercise, which is wrong, of course, 00:20:59.954 --> 00:21:03.434 because it's just guesswork, is you keep production the same, which is about 00:21:03.454 --> 00:21:07.704 demand, isn't it, globally, and you divide production by capacity, you take 00:21:07.714 --> 00:21:12.074 capacity down to get back to 88%, which is normal in the district conditions. 00:21:12.744 --> 00:21:16.454 To do that, Capacity over that period have to fall by 1. 00:21:16.454 --> 00:21:19.764 2 million tons of total across the seven years. 00:21:20.264 --> 00:21:20.684 That's a lot. 00:21:21.414 --> 00:21:24.394 Yeah, as opposed to our base case of capacity growing at 5. 00:21:24.464 --> 00:21:25.824 6 million tons. 00:21:26.404 --> 00:21:27.824 So it's a mirror image, right? 00:21:28.064 --> 00:21:28.794 Imagine that. 00:21:28.794 --> 00:21:29.924 So it has to shrink by 1. 00:21:30.104 --> 00:21:30.754 2 rather than grow by 5. 00:21:30.754 --> 00:21:32.264 6 to get back. 00:21:32.974 --> 00:21:36.794 And you start, you know, going into the data, why are we are where we are? 00:21:37.594 --> 00:21:43.644 Well, to keep saying, I need a wisdom of crowds thing, um, about what 00:21:43.644 --> 00:21:48.907 people thought would happen in China before 2021, the Evergrande moment, 00:21:48.907 --> 00:21:50.419 which we've talked about before. 00:21:50.419 --> 00:21:53.294 And across petrochemicals, they thought China would carry on 00:21:53.304 --> 00:21:55.174 growing 6 to 8 percent a year. 00:21:56.159 --> 00:21:58.429 Now it transpires, that's not going to happen because of 00:21:58.629 --> 00:22:02.049 demographics, the end of the property bubble, the geopolitical issues. 00:22:02.059 --> 00:22:07.259 So it's going to grow 1 percent say, 3%, some people say minus even. 00:22:07.899 --> 00:22:08.279 Wow. 00:22:08.609 --> 00:22:10.039 Chemicals, possibly, I don't know. 00:22:10.439 --> 00:22:13.089 But we know certainly 6 to 8 isn't going to happen. 00:22:13.529 --> 00:22:15.859 victoria_1_12-18-2024_182533: So I have a few, um, honorable 00:22:15.859 --> 00:22:17.089 mentions I'm going to talk about. 00:22:17.849 --> 00:22:24.439 There is the episode that prompted the most phone calls So I will say I do 00:22:24.439 --> 00:22:29.119 get feedback sometimes quite quickly from people When they've listened to an 00:22:29.129 --> 00:22:33.909 episode so I have some you know Some of our loyal listeners call me on the you 00:22:33.909 --> 00:22:38.889 know, the hotline and say oh my gosh You've got an error in editing here or 00:22:38.889 --> 00:22:40.704 whatever That's usually what I hear about. 00:22:40.714 --> 00:22:44.364 So by the way, again, if you hear that, send me a message on LinkedIn. 00:22:44.374 --> 00:22:48.624 Sometimes oops is make their way through the system despite our quality check. 00:22:48.644 --> 00:22:51.344 And we want to make sure your listening experience is amazing. 00:22:51.684 --> 00:22:56.334 So, um, that's that, but the episode that prompted the most phone calls, in 00:22:56.334 --> 00:22:59.894 fact, some of these phone calls were coming in at seven 30 and eight AM. 00:23:00.134 --> 00:23:04.004 So delighted to know that you guys are listening early and I've heard 00:23:04.004 --> 00:23:06.874 from a number of people that they listen in the morning as they're 00:23:06.874 --> 00:23:09.434 getting ready for work, perhaps as they're commuting to the office. 00:23:09.434 --> 00:23:11.304 So I find that's cool. 00:23:11.334 --> 00:23:16.074 I'm happy to be part of your Tuesday routine, but the episode that prompted 00:23:16.154 --> 00:23:21.804 the most phone calls on the day it dropped was episode 169 with. 00:23:22.019 --> 00:23:25.839 Uh, Gaurab Chakrabarty, who is the CEO of Solugen. 00:23:26.819 --> 00:23:29.489 Seriously, I had like three phone calls before 8am. 00:23:29.799 --> 00:23:33.029 Victoria, let's talk about that episode. 00:23:33.129 --> 00:23:34.509 Yeah, let's talk about that episode. 00:23:34.509 --> 00:23:35.879 So I think it was just great. 00:23:35.939 --> 00:23:38.609 Um, obviously Solugen has a great story. 00:23:38.869 --> 00:23:43.634 They are definitely a bit of a media darling in the sense that they are 00:23:43.644 --> 00:23:47.694 holding out a lot of hope, right, for the industry in terms of their advancements 00:23:47.714 --> 00:23:53.084 around green chemistry and driving to a sustainable future, um, for the 00:23:53.084 --> 00:23:57.964 industry, which many of us are really hopeful for, right, where, um, it's 00:23:57.964 --> 00:24:01.944 a path that we're on as we continue developing and growing and innovating 00:24:01.944 --> 00:24:03.024 throughout the chemical industry 00:24:03.044 --> 00:24:05.794 so again, I'm going to link to that episode with Gaurab. 00:24:06.104 --> 00:24:07.074 Great conversation. 00:24:07.074 --> 00:24:13.314 And by the way, he was one of the leaders that I really wanted 00:24:13.314 --> 00:24:15.044 to get onto the chemical show. 00:24:15.044 --> 00:24:19.954 So it took a couple of years to make it happen and was really glad to have 00:24:19.954 --> 00:24:21.834 that opportunity and that conversation. 00:24:22.094 --> 00:24:26.324 My next, uh, little interesting tidbit is the guest that made it to the top 10 00:24:26.594 --> 00:24:30.664 twice and that is Eric Bober of Nexen ECA. 00:24:30.664 --> 00:24:35.284 So I'm gonna link both of Eric's episodes on here And it was just great. 00:24:35.284 --> 00:24:36.984 We talked a lot about green methanol. 00:24:36.994 --> 00:24:39.514 We talked about what was going on in the industry. 00:24:39.564 --> 00:24:43.914 And so Eric was definitely a popular guest. 00:24:43.914 --> 00:24:48.814 In fact, probably if we add his downloads together from both of his episodes, he's 00:24:48.864 --> 00:24:53.014 absolutely in the top five by the way, but both episodes were in the top seven. 00:24:53.014 --> 00:24:56.944 So I may have to go back and do the math and I'll get Watch LinkedIn. 00:24:56.984 --> 00:24:59.084 I'll give you an update in terms of where he stacks up and 00:24:59.084 --> 00:25:00.244 where his episodes stack up. 00:25:01.674 --> 00:25:03.374 But a couple of great episodes there. 00:25:03.524 --> 00:25:07.064 Additional episodes that make honorable mention, right? 00:25:07.064 --> 00:25:12.794 So, Driving Innovation and Recycling, which was a episode that I did on 00:25:12.794 --> 00:25:17.294 behalf of the ACC highlighting some of their sustainability and innovation 00:25:17.294 --> 00:25:19.554 leaders, that was top five in YouTube. 00:25:19.744 --> 00:25:24.924 So, got a lot of great downloads and a lot of follows in YouTube, frankly, 00:25:24.934 --> 00:25:30.349 because it's An interesting topic, um, and then the other one was six trends 00:25:30.379 --> 00:25:33.779 influencing the chemical industry over the next five years, which was a solo 00:25:33.779 --> 00:25:37.809 episode I did, um, talking about the trends that are influencing the industry, 00:25:37.899 --> 00:25:43.359 obviously, uh, I added on my seventh trend the following week, which by the 00:25:43.359 --> 00:25:44.899 way, the seventh trend is sustainability. 00:25:44.919 --> 00:25:46.689 So there's your showstopper. 00:25:47.029 --> 00:25:50.049 But with that six trends, we've also published a guide. 00:25:50.049 --> 00:25:53.309 So here is your second gift of the holiday season. 00:25:53.569 --> 00:25:55.619 When you go to the chemical show. 00:25:55.869 --> 00:25:58.009 com backslash seven trends. 00:25:58.299 --> 00:26:02.259 You can download our guide to the seven trends that are influencing 00:26:02.259 --> 00:26:04.179 the chemical industry through 2030. 00:26:05.339 --> 00:26:08.969 Insightful, um, insights gleaned from both the chemical show and 00:26:08.969 --> 00:26:11.739 the conversations we've had here as well as our own research. 00:26:12.019 --> 00:26:14.209 Um, and I think you're going to really appreciate it. 00:26:14.209 --> 00:26:17.909 Consider that my second gift to you of the holiday season. 00:26:17.909 --> 00:26:22.219 As we wrap this up, you might ask, what does it take to get to the top five? 00:26:22.219 --> 00:26:24.909 And by the way, this is going to be something we're going to be promoting 00:26:24.909 --> 00:26:28.829 to your marketers and, and guys, you sometimes say, how do I get my CEO on? 00:26:28.839 --> 00:26:31.159 How do I get somebody for my leadership team on? 00:26:31.159 --> 00:26:32.529 How do I get on the chemical show? 00:26:32.539 --> 00:26:34.969 Well, um, a couple of ways. 00:26:35.049 --> 00:26:38.189 Number one, again, reach out to me on LinkedIn, send me a message. 00:26:38.219 --> 00:26:39.829 Number two, if you go to the chemical show. 00:26:40.029 --> 00:26:43.719 com under opportunities, there's a chance to fill out some information 00:26:43.999 --> 00:26:45.669 about being a guest on the podcast. 00:26:45.689 --> 00:26:49.729 I would love to have you and have your leadership here, but 00:26:49.739 --> 00:26:51.109 how do you get to the top five? 00:26:51.119 --> 00:26:52.629 Like what's the magic mojo? 00:26:52.779 --> 00:26:54.999 Number one, it is clearly about market outlooks. 00:26:54.999 --> 00:26:58.399 So the chemical show listeners, you are interested in understanding 00:26:58.419 --> 00:27:01.859 what's happening in the industry today and in the future. 00:27:01.869 --> 00:27:06.379 So we will continue to publish market outlooks, particularly at the 00:27:06.379 --> 00:27:08.389 beginning of the year in January. 00:27:08.599 --> 00:27:10.979 And I've got a couple of great ones coming out. 00:27:10.979 --> 00:27:14.309 I can't wait to share those with you, um, as well as midyear. 00:27:14.549 --> 00:27:14.889 Right? 00:27:14.969 --> 00:27:20.909 So important to stay attuned with what is going on in markets and in the industry. 00:27:20.979 --> 00:27:22.069 Um, it's so critical. 00:27:22.479 --> 00:27:24.709 The second thing is timely news, right? 00:27:24.709 --> 00:27:28.819 So I shared with you about my episode with Eric Appelman from Aduro. 00:27:29.589 --> 00:27:34.176 We'd absolutely got a bump from Aduro's cycle and their marketing 00:27:34.186 --> 00:27:38.566 team was really strategic as we conversed about this to getting 00:27:38.566 --> 00:27:39.876 the episode on at the right timing. 00:27:40.126 --> 00:27:44.236 Timing is everything, right guys, you know this, um, you can't time the 00:27:44.236 --> 00:27:48.096 markets, but you can time the chemical show both from a length perspective, 00:27:48.096 --> 00:27:49.536 but also when you appear on it. 00:27:49.536 --> 00:27:51.006 So let's talk about that. 00:27:51.006 --> 00:27:52.466 I think timing is everything. 00:27:52.736 --> 00:27:54.096 The third piece is sharing. 00:27:54.096 --> 00:27:59.006 So we talked about Eric Bober's both episodes being in the top 00:27:59.016 --> 00:28:00.756 10 of the episodes this year. 00:28:01.096 --> 00:28:01.836 The reality is. 00:28:02.221 --> 00:28:06.721 His episodes were also the most shared on LinkedIn. 00:28:07.381 --> 00:28:11.161 Um, and what I know and what you should know is that sharing within 00:28:11.161 --> 00:28:15.811 your network helps grow awareness and visibility and downloads and listens 00:28:15.821 --> 00:28:19.011 and shares your story and shares your message, which is so critical. 00:28:19.251 --> 00:28:21.611 Eric and his team really activated and did a great job. 00:28:22.811 --> 00:28:26.921 My fourth thing of what it takes to get in the top five learning, right? 00:28:27.161 --> 00:28:29.091 So if we think about the six trends. 00:28:29.316 --> 00:28:32.136 Episode which I added another trend on later. 00:28:32.156 --> 00:28:33.376 So it's really the seven trends. 00:28:33.736 --> 00:28:35.336 Um, Um, it's about learning. 00:28:35.346 --> 00:28:38.976 It's about, again, being interested in what's going on in chemical markets 00:28:38.986 --> 00:28:42.076 and how that influence you and your business and what you can learn from it. 00:28:42.076 --> 00:28:43.506 So I think that is so critical. 00:28:43.826 --> 00:28:47.736 And then the last thing is, is having an interesting hook, whether it's 00:28:47.736 --> 00:28:52.036 your CEO, whether it's your business model, um, whether it's the fact that. 00:28:52.226 --> 00:28:55.566 You know, you're the first 2 billion unicorn in the industry, 00:28:55.566 --> 00:28:57.156 which is the case of solution. 00:28:57.156 --> 00:29:00.786 And in my interview with Gaurav Chakrabarty, um, great conversation, 00:29:00.786 --> 00:29:05.796 but having an interesting hook makes it critical to having a great episode, um, 00:29:05.806 --> 00:29:08.686 and an episode that gets to the top five. 00:29:08.706 --> 00:29:10.556 So I can't wait to see. 00:29:10.871 --> 00:29:15.431 Which episodes make it to the top five in 2025, but I'm so glad to 00:29:15.431 --> 00:29:20.291 have you here in 2024 listening, sharing, learning, and growing. 00:29:20.291 --> 00:29:21.581 So thank you. 00:29:21.661 --> 00:29:23.921 Thank you for being part of the chemical show podcast. 00:29:24.371 --> 00:29:27.451 Um, thank you for the feedback that you provide throughout the year. 00:29:27.661 --> 00:29:30.801 Thank you for sharing the podcast and I hope you have a wonderful 00:29:30.801 --> 00:29:34.881 holiday season and I look forward to connecting with you in the new year. 00:29:35.591 --> 00:29:36.001 Thanks.