Women in Product Marketing | PMM to CMO with Drift's Chief Marketing Officer, Tricia Gellman

In this week’s episode, Tricia Gellman, a lover of strategy and problem solving, shares her journey into becoming a CMO via the PMM path.

"The best thing is that you are at the middle of everything -- you work with every department -- product, marketing, sales, customer success -- and touch every part of the business. And that’s how the CMO of the future is going to be successful."

Show Notes

Connect with Tricia on LinkedIn. 
Business Insider story: https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10

• Newsletter: The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/
• Podcast: CMO Conversations https://cmopodcast.drift.com/public/13/CMO-Conversations-29272

1. What have you learned lately?
2. Let’s talk about your role at Drift!
3. I’d love to hear more about your path. 
4. What was it that helped you make the leap from product marketing?
5. Your career has been a bit like a pendulum, going back and forth between small and large companies. Was that strategic?
6. What do you see as the main pros and cons to both?
7. What do you love about product marketing?
8. You’ve mentioned one of your super powers is go-to-market strategy, how do you approach that?
9. As a woman in a predominantly male field, how have you dealt with sometimes being the only woman in the room?
10.  Who have been your strongest PMM mentors?
11.   How do you find a mentor?
12.  One is the one thing that has been most important growing in your career?
13.  How do you network?
14.  What’s one thing you wished you had learned early in your career?
15. How can people get in touch with you?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.