P is for Profit

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Summary

Too many ecommerce businesses depend on one marketing channel for a majority of their traffic… and the resulting sales and revenue. That, says Dylan Kelley, founder of Wavebreak.co, is a recipe for disaster. Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.

Show Notes

Too many ecommerce businesses depend on one marketing channel for a majority of their traffic… and the resulting sales and revenue. That, says Dylan Kelley, founder of Wavebreak.co, is a recipe for disaster.
 
Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.
 
He uses a marketing channel that’s been around for decades… but has been neglected by many who do business online and who just don’t understand its power.
 
We explore that channel and what you can do right now to boost sales, as well as…
 
  • What 99% of ecommerce stores are doing wrong
  • The email marketing strategy your ecommerce site needs
  • Why people buy… and then buy again (and how to make sure they do)
  • The two parts of a money-making email marketing strategy
  • And more

What is P is for Profit?

Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.