The FMCG Marketing Daily | Pernod anticipates 'soft' US market over | US coffee group Beekeeper gets backing | Sociable: Meta removes option to exclude

The FMCG Marketing Daily — August 31, 2026 In this episode: • Pernod Ricard's downgraded medium-term US outlook signals a structural shift in premium spirits demand that should force brand managers across the category to rethink portfolio prioritisation and marketing investment levels. • Beekeeper Coffee's NBA-star investment round is a live test of whether athlete-backed RTD challenger brands can carve durable equity in a category already crowded with celebrity plays — directly relevant after recent evidence that celebrity-founded FMCG brands are struggling to survive. • Meta stripping brand control over ad placement exclusions hands FMCG marketers a concrete brand-safety and budget-efficiency problem they need to respond to now, not after the next campaign review. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.