Paris Talks Marketing

This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.

Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing. 

He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time. 

Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.

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Links:
https://www.linkedin.com/in/cariappack/
https://vymo.com

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction
01:39 Busting Myths in Sales Engagement and Marketing
04:24 The Art of Enterprise Marketing
10:01 How to Create a Successful Marketing Campaign?
13:52 Navigating Global Markets
20:39 LinkedIn and Reducing Dependency on Paid Channels
22:46 Embracing AI: The Future of Marketing and Sales Engagement
29:25 The Creative Side of a Marketer
30:39 What the Future Holds for Vymo?


Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Tsvetelina Vakashinska
Podcast Operations | Multimedia Content Strategist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.