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Behind the Book Cover

Today’s episode features an absolute doll of a human being: Greg Behrendt. In it, Greg tells a story from my live storytelling show, Hammer(ed) Time, which takes place every other month in LA, has been an LA Weekly pick of the week and is being developed into a video series. His story veers from a night where he was wasted and suddenly realized he was hanging out with dudes who had submachine guns into the rage he feels over the way people order from Starbucks to a riff on pudding, all while managing to make commentary on what it’s like to be a sober man today. When he’s not making Hammer(ed) Time audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books). For more about the workshops I lead where I teach people to take their most disturbing or interesting experiences and make them into stories, click here. For more information about my online writing classes and coaching programs, click here.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Today’s episode features an absolute doll of a human being: Greg Behrendt.
In it, Greg tells a story from my live storytelling show, Hammer(ed) Time, which takes place every other month in LA, has been an LA Weekly pick of the week and is being developed into a video series.
His story veers from a night where he was wasted and suddenly realized he was hanging out with dudes who had submachine guns into the rage he feels over the way people order from Starbucks to a riff on pudding, all while managing to make commentary on what it’s like to be a sober man today.
When he’s not making Hammer(ed) Time audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books).
For more about the workshops I lead where I teach people to take their most disturbing or interesting experiences and make them into stories, click here. For more information about my online writing classes and coaching programs, click here.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card