On Good Authority: Publishing the Book that Will Build Your Business

Today’s episode features an absolute doll of a human being: Greg Behrendt. In it, Greg tells a story from my live storytelling show, Hammer(ed) Time, which takes place every other month in LA, has been an LA Weekly pick of the week and is being developed into a video series. His story veers from a night where he was wasted and suddenly realized he was hanging out with dudes who had submachine guns into the rage he feels over the way people order from Starbucks to a riff on pudding, all while managing to make commentary on what it’s like to be a sober man today. When he’s not making Hammer(ed) Time audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books). For more about the workshops I lead where I teach people to take their most disturbing or interesting experiences and make them into stories, click here. For more information about my online writing classes and coaching programs, click here.

Show Notes

Today’s episode features an absolute doll of a human being: Greg Behrendt.

In it, Greg tells a story from my live storytelling show, Hammer(ed) Time, which takes place every other month in LA, has been an LA Weekly pick of the week and is being developed into a video series.

His story veers from a night where he was wasted and suddenly realized he was hanging out with dudes who had submachine guns into the rage he feels over the way people order from Starbucks to a riff on pudding, all while managing to make commentary on what it’s like to be a sober man today.

When he’s not making Hammer(ed) Time audiences nearly pee their pants with laughter, Greg is performing (both as a comedian and musician) or writing (oh yeah; he’s the guy who co-wrote the seminal book He’s Just Not That Into You, among other bestselling books).

For more about the workshops I lead where I teach people to take their most disturbing or interesting experiences and make them into stories, click here. For more information about my online writing classes and coaching programs, click here.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.