{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":0.96,"endTime":3.859,"body":"One of the best"},{"speaker":"Morgan Franklin","startTime":0.96,"endTime":3.859,"body":"parts about having a podcast is"},{"speaker":"Morgan Franklin","startTime":3.921,"endTime":7.5,"body":"you are never going to run out"},{"speaker":"Morgan Franklin","startTime":3.921,"endTime":7.5,"body":"of content again. I'm being"},{"speaker":"Morgan Franklin","startTime":7.562,"endTime":10.955,"body":"totally serious. Whether it's"},{"speaker":"Morgan Franklin","startTime":7.562,"endTime":10.955,"body":"posting for social media,"},{"speaker":"Morgan Franklin","startTime":11.017,"endTime":14.534,"body":"blogging, email marketing,"},{"speaker":"Morgan Franklin","startTime":11.017,"endTime":14.534,"body":"downloads, or client outreach,"},{"speaker":"Morgan Franklin","startTime":14.595,"endTime":18.359,"body":"there are endless ways you can"},{"speaker":"Morgan Franklin","startTime":14.595,"endTime":18.359,"body":"repurpose your podcast. Hello,"},{"speaker":"Morgan Franklin","startTime":18.421,"endTime":21.629,"body":"and welcome to podcast for"},{"speaker":"Morgan Franklin","startTime":18.421,"endTime":21.629,"body":"profit. My name is Morgan"},{"speaker":"Morgan Franklin","startTime":21.691,"endTime":24.714,"body":"Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":21.691,"endTime":24.714,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":24.776,"endTime":28.602,"body":"educator. This podcast will help"},{"speaker":"Morgan Franklin","startTime":24.776,"endTime":28.602,"body":"you create and grow a podcast"},{"speaker":"Morgan Franklin","startTime":28.663,"endTime":32.551,"body":"that cuts through the noise of"},{"speaker":"Morgan Franklin","startTime":28.663,"endTime":32.551,"body":"social media and speaks directly"},{"speaker":"Morgan Franklin","startTime":32.612,"endTime":36.314,"body":"to your target audience. If"},{"speaker":"Morgan Franklin","startTime":32.612,"endTime":36.314,"body":"you're ready to create a podcast"},{"speaker":"Morgan Franklin","startTime":36.376,"endTime":39.708,"body":"that will align you with the"},{"speaker":"Morgan Franklin","startTime":36.376,"endTime":39.708,"body":"experts in your industry,"},{"speaker":"Morgan Franklin","startTime":39.77,"endTime":43.657,"body":"position yourself as a trusted"},{"speaker":"Morgan Franklin","startTime":39.77,"endTime":43.657,"body":"leader and create another source"},{"speaker":"Morgan Franklin","startTime":43.718,"endTime":47.482,"body":"of revenue for your business,"},{"speaker":"Morgan Franklin","startTime":43.718,"endTime":47.482,"body":"you're in the right place. Now,"},{"speaker":"Morgan Franklin","startTime":47.544,"endTime":50.999,"body":"a few months ago, I was"},{"speaker":"Morgan Franklin","startTime":47.544,"endTime":50.999,"body":"listening to a podcast with Hala"},{"speaker":"Morgan Franklin","startTime":51.061,"endTime":54.578,"body":"Tala and she was talking about"},{"speaker":"Morgan Franklin","startTime":51.061,"endTime":54.578,"body":"how she originally started"},{"speaker":"Morgan Franklin","startTime":54.64,"endTime":58.157,"body":"ranking on Apple Podcasts, what"},{"speaker":"Morgan Franklin","startTime":54.64,"endTime":58.157,"body":"she would do is she would"},{"speaker":"Morgan Franklin","startTime":58.218,"endTime":62.105,"body":"publish an episode. And then she"},{"speaker":"Morgan Franklin","startTime":58.218,"endTime":62.105,"body":"would send out messages to her"},{"speaker":"Morgan Franklin","startTime":62.167,"endTime":65.931,"body":"contacts on LinkedIn and give"},{"speaker":"Morgan Franklin","startTime":62.167,"endTime":65.931,"body":"them a brief description of the"},{"speaker":"Morgan Franklin","startTime":65.993,"endTime":69.571,"body":"podcast. And then she would tell"},{"speaker":"Morgan Franklin","startTime":65.993,"endTime":69.571,"body":"them why she thought this"},{"speaker":"Morgan Franklin","startTime":69.633,"endTime":73.644,"body":"episode specifically would bring"},{"speaker":"Morgan Franklin","startTime":69.633,"endTime":73.644,"body":"value to their business. I think"},{"speaker":"Morgan Franklin","startTime":73.705,"endTime":77.099,"body":"this strategy is absolutely"},{"speaker":"Morgan Franklin","startTime":73.705,"endTime":77.099,"body":"genius. It's a great way to"},{"speaker":"Morgan Franklin","startTime":77.161,"endTime":80.616,"body":"spread the word about your"},{"speaker":"Morgan Franklin","startTime":77.161,"endTime":80.616,"body":"podcast, while simultaneously"},{"speaker":"Morgan Franklin","startTime":80.678,"endTime":84.133,"body":"opening up a conversation with a"},{"speaker":"Morgan Franklin","startTime":80.678,"endTime":84.133,"body":"potential client or new"},{"speaker":"Morgan Franklin","startTime":84.195,"endTime":88.082,"body":"connection. Who doesn't love a"},{"speaker":"Morgan Franklin","startTime":84.195,"endTime":88.082,"body":"podcast recommendation, right? I"},{"speaker":"Morgan Franklin","startTime":88.143,"endTime":91.599,"body":"know I do. Who doesn't love it"},{"speaker":"Morgan Franklin","startTime":88.143,"endTime":91.599,"body":"when someone sends them a"},{"speaker":"Morgan Franklin","startTime":91.66,"endTime":95.671,"body":"message and says, Hey, this made"},{"speaker":"Morgan Franklin","startTime":91.66,"endTime":95.671,"body":"me think of you repurposing your"},{"speaker":"Morgan Franklin","startTime":95.733,"endTime":99.62,"body":"podcast as client outreach, if"},{"speaker":"Morgan Franklin","startTime":95.733,"endTime":99.62,"body":"done correctly. And hear me when"},{"speaker":"Morgan Franklin","startTime":99.682,"endTime":103.322,"body":"I say that, if done correctly,"},{"speaker":"Morgan Franklin","startTime":99.682,"endTime":103.322,"body":"could open the doors for you"},{"speaker":"Morgan Franklin","startTime":103.384,"endTime":107.024,"body":"have multiple new high quality"},{"speaker":"Morgan Franklin","startTime":103.384,"endTime":107.024,"body":"conversations starting every"},{"speaker":"Morgan Franklin","startTime":107.086,"endTime":110.85,"body":"week that could easily convert"},{"speaker":"Morgan Franklin","startTime":107.086,"endTime":110.85,"body":"into a sale. But please do not"},{"speaker":"Morgan Franklin","startTime":110.911,"endTime":114.675,"body":"spam your contacts list. You"},{"speaker":"Morgan Franklin","startTime":110.911,"endTime":114.675,"body":"know what I'm saying? When I say"},{"speaker":"Morgan Franklin","startTime":114.737,"endTime":118.315,"body":"this, this has to be done"},{"speaker":"Morgan Franklin","startTime":114.737,"endTime":118.315,"body":"responsibly. And with intention,"},{"speaker":"Morgan Franklin","startTime":118.377,"endTime":122.141,"body":"I think it's totally fine to"},{"speaker":"Morgan Franklin","startTime":118.377,"endTime":122.141,"body":"have a base message you send out"},{"speaker":"Morgan Franklin","startTime":122.203,"endTime":125.843,"body":"but do it with integrity and"},{"speaker":"Morgan Franklin","startTime":122.203,"endTime":125.843,"body":"actually take the time to find"},{"speaker":"Morgan Franklin","startTime":125.905,"endTime":129.483,"body":"people that will benefit from"},{"speaker":"Morgan Franklin","startTime":125.905,"endTime":129.483,"body":"what you're sending them. As"},{"speaker":"Morgan Franklin","startTime":129.545,"endTime":132.877,"body":"every person on the internet"},{"speaker":"Morgan Franklin","startTime":129.545,"endTime":132.877,"body":"knows, no one wants to be"},{"speaker":"Morgan Franklin","startTime":132.939,"endTime":136.641,"body":"bombarded with information they"},{"speaker":"Morgan Franklin","startTime":132.939,"endTime":136.641,"body":"did not ask for. But say for"},{"speaker":"Morgan Franklin","startTime":136.702,"endTime":140.59,"body":"example, and this is a real life"},{"speaker":"Morgan Franklin","startTime":136.702,"endTime":140.59,"body":"story that happened to me this"},{"speaker":"Morgan Franklin","startTime":140.651,"endTime":144.107,"body":"week, I met someone at a"},{"speaker":"Morgan Franklin","startTime":140.651,"endTime":144.107,"body":"networking event. And they told"},{"speaker":"Morgan Franklin","startTime":144.168,"endTime":147.994,"body":"me that they really wanted to"},{"speaker":"Morgan Franklin","startTime":144.168,"endTime":147.994,"body":"learn about podcasting. But they"},{"speaker":"Morgan Franklin","startTime":148.055,"endTime":151.511,"body":"especially wanted to know how"},{"speaker":"Morgan Franklin","startTime":148.055,"endTime":151.511,"body":"podcasting could make them"},{"speaker":"Morgan Franklin","startTime":151.572,"endTime":155.274,"body":"money, because they could not"},{"speaker":"Morgan Franklin","startTime":151.572,"endTime":155.274,"body":"justify spending all that time"},{"speaker":"Morgan Franklin","startTime":155.336,"endTime":158.853,"body":"that it would take to make a"},{"speaker":"Morgan Franklin","startTime":155.336,"endTime":158.853,"body":"podcast and did not make the"},{"speaker":"Morgan Franklin","startTime":158.915,"endTime":162.74,"body":"money. I followed up the next"},{"speaker":"Morgan Franklin","startTime":158.915,"endTime":162.74,"body":"day. And I just sent him a quick"},{"speaker":"Morgan Franklin","startTime":162.802,"endTime":166.689,"body":"casual DM nothing fancy, I said,"},{"speaker":"Morgan Franklin","startTime":162.802,"endTime":166.689,"body":"hey, it was great to meet you."},{"speaker":"Morgan Franklin","startTime":166.751,"endTime":170.33,"body":"Here's a podcast episode I"},{"speaker":"Morgan Franklin","startTime":166.751,"endTime":170.33,"body":"thought might help you. And you"},{"speaker":"Morgan Franklin","startTime":170.391,"endTime":173.353,"body":"know what, from that"},{"speaker":"Morgan Franklin","startTime":170.391,"endTime":173.353,"body":"conversation, they ended up"},{"speaker":"Morgan Franklin","startTime":173.415,"endTime":177.055,"body":"booking a coaching call with me,"},{"speaker":"Morgan Franklin","startTime":173.415,"endTime":177.055,"body":"and now they're starting a"},{"speaker":"Morgan Franklin","startTime":177.117,"endTime":180.819,"body":"podcast. So it really can be"},{"speaker":"Morgan Franklin","startTime":177.117,"endTime":180.819,"body":"that simple and easy. But don't"},{"speaker":"Morgan Franklin","startTime":180.88,"endTime":184.459,"body":"force it just send a quick"},{"speaker":"Morgan Franklin","startTime":180.88,"endTime":184.459,"body":"message and say, Hey, I thought"},{"speaker":"Morgan Franklin","startTime":184.521,"endTime":188.346,"body":"that this could help you. And"},{"speaker":"Morgan Franklin","startTime":184.521,"endTime":188.346,"body":"move on. Podcasting is all about"},{"speaker":"Morgan Franklin","startTime":188.408,"endTime":191.802,"body":"connection. And when you're"},{"speaker":"Morgan Franklin","startTime":188.408,"endTime":191.802,"body":"putting in that tiny bit of"},{"speaker":"Morgan Franklin","startTime":191.863,"endTime":195.689,"body":"extra effort to bring value into"},{"speaker":"Morgan Franklin","startTime":191.863,"endTime":195.689,"body":"people's lives, and genuinely"},{"speaker":"Morgan Franklin","startTime":195.75,"endTime":199.329,"body":"care about their success, it"},{"speaker":"Morgan Franklin","startTime":195.75,"endTime":199.329,"body":"goes a really long way. We've"},{"speaker":"Morgan Franklin","startTime":199.391,"endTime":202.846,"body":"lost a lot of these touch points"},{"speaker":"Morgan Franklin","startTime":199.391,"endTime":202.846,"body":"that we used to have in"},{"speaker":"Morgan Franklin","startTime":202.908,"endTime":206.61,"body":"business. And so when we're able"},{"speaker":"Morgan Franklin","startTime":202.908,"endTime":206.61,"body":"to bring in a little bit of"},{"speaker":"Morgan Franklin","startTime":206.672,"endTime":210.374,"body":"value into someone's life, it"},{"speaker":"Morgan Franklin","startTime":206.672,"endTime":210.374,"body":"can be so powerful. That's why"},{"speaker":"Morgan Franklin","startTime":210.435,"endTime":213.706,"body":"it's important to find the"},{"speaker":"Morgan Franklin","startTime":210.435,"endTime":213.706,"body":"purpose behind what you're"},{"speaker":"Morgan Franklin","startTime":213.767,"endTime":217.716,"body":"creating. If you've ever worked"},{"speaker":"Morgan Franklin","startTime":213.767,"endTime":217.716,"body":"in sales, and I know a lot of my"},{"speaker":"Morgan Franklin","startTime":217.778,"endTime":221.603,"body":"business owners listening right"},{"speaker":"Morgan Franklin","startTime":217.778,"endTime":221.603,"body":"now will know exactly what I'm"},{"speaker":"Morgan Franklin","startTime":221.665,"endTime":225.305,"body":"saying. If you're selling a"},{"speaker":"Morgan Franklin","startTime":221.665,"endTime":225.305,"body":"product that you believe in, it"},{"speaker":"Morgan Franklin","startTime":225.367,"endTime":228.946,"body":"is so incredibly easy, right?"},{"speaker":"Morgan Franklin","startTime":225.367,"endTime":228.946,"body":"But if you're trying to sell"},{"speaker":"Morgan Franklin","startTime":229.007,"endTime":232.463,"body":"some crappy, shoddy thrown"},{"speaker":"Morgan Franklin","startTime":229.007,"endTime":232.463,"body":"together product or you don't"},{"speaker":"Morgan Franklin","startTime":232.524,"endTime":236.041,"body":"believe in it, it's almost"},{"speaker":"Morgan Franklin","startTime":232.524,"endTime":236.041,"body":"impossible to promote and sell"},{"speaker":"Morgan Franklin","startTime":236.103,"endTime":239.744,"body":"it. So think about this. When"},{"speaker":"Morgan Franklin","startTime":236.103,"endTime":239.744,"body":"you're outlining episodes and"},{"speaker":"Morgan Franklin","startTime":239.805,"endTime":243.384,"body":"you're thinking about your"},{"speaker":"Morgan Franklin","startTime":239.805,"endTime":243.384,"body":"topics and your booking guests."},{"speaker":"Morgan Franklin","startTime":243.446,"endTime":247.271,"body":"How can you make this podcast"},{"speaker":"Morgan Franklin","startTime":243.446,"endTime":247.271,"body":"the best it can possibly be, and"},{"speaker":"Morgan Franklin","startTime":247.333,"endTime":250.973,"body":"have the best outcomes for you"},{"speaker":"Morgan Franklin","startTime":247.333,"endTime":250.973,"body":"and your listeners. So let's"},{"speaker":"Morgan Franklin","startTime":251.035,"endTime":254.675,"body":"talk about a few of the more"},{"speaker":"Morgan Franklin","startTime":251.035,"endTime":254.675,"body":"conventional ways to repurpose"},{"speaker":"Morgan Franklin","startTime":254.737,"endTime":258.439,"body":"your podcast. This is going to"},{"speaker":"Morgan Franklin","startTime":254.737,"endTime":258.439,"body":"be kind of a rapid fire style"},{"speaker":"Morgan Franklin","startTime":258.501,"endTime":262.511,"body":"list for social media. Let's get"},{"speaker":"Morgan Franklin","startTime":258.501,"endTime":262.511,"body":"into it. First is LinkedIn. Make"},{"speaker":"Morgan Franklin","startTime":262.573,"endTime":266.213,"body":"it graphic, talk about your"},{"speaker":"Morgan Franklin","startTime":262.573,"endTime":266.213,"body":"episode talk about the value of"},{"speaker":"Morgan Franklin","startTime":266.275,"endTime":269.669,"body":"your episode. If you have a"},{"speaker":"Morgan Franklin","startTime":266.275,"endTime":269.669,"body":"guest make sure that you're"},{"speaker":"Morgan Franklin","startTime":269.73,"endTime":273.556,"body":"tagging them. You're including"},{"speaker":"Morgan Franklin","startTime":269.73,"endTime":273.556,"body":"the guest, you're tagging their"},{"speaker":"Morgan Franklin","startTime":273.618,"endTime":277.381,"body":"business, share with the other"},{"speaker":"Morgan Franklin","startTime":273.618,"endTime":277.381,"body":"professionals in your network,"},{"speaker":"Morgan Franklin","startTime":277.443,"endTime":281.207,"body":"how this podcast can help them"},{"speaker":"Morgan Franklin","startTime":277.443,"endTime":281.207,"body":"or bring them entertainment or"},{"speaker":"Morgan Franklin","startTime":281.268,"endTime":285.156,"body":"inspire them. I think sometimes"},{"speaker":"Morgan Franklin","startTime":281.268,"endTime":285.156,"body":"we forget how simple it is just"},{"speaker":"Morgan Franklin","startTime":285.217,"endTime":288.549,"body":"to say what our podcast is"},{"speaker":"Morgan Franklin","startTime":285.217,"endTime":288.549,"body":"about, instead of trying to"},{"speaker":"Morgan Franklin","startTime":288.611,"endTime":292.128,"body":"think of all of these crafty"},{"speaker":"Morgan Franklin","startTime":288.611,"endTime":292.128,"body":"ways to try to get people to"},{"speaker":"Morgan Franklin","startTime":292.19,"endTime":296.015,"body":"listen and hook them in. Just"},{"speaker":"Morgan Franklin","startTime":292.19,"endTime":296.015,"body":"share the value, share what your"},{"speaker":"Morgan Franklin","startTime":296.077,"endTime":299.409,"body":"listener can expect and what"},{"speaker":"Morgan Franklin","startTime":296.077,"endTime":299.409,"body":"they can gain out of this"},{"speaker":"Morgan Franklin","startTime":299.47,"endTime":303.172,"body":"episode. Next, let's talk about"},{"speaker":"Morgan Franklin","startTime":299.47,"endTime":303.172,"body":"meta Instagram and Facebook."},{"speaker":"Morgan Franklin","startTime":303.234,"endTime":306.936,"body":"Here's where we're gonna get"},{"speaker":"Morgan Franklin","startTime":303.234,"endTime":306.936,"body":"into some very territory if you"},{"speaker":"Morgan Franklin","startTime":306.998,"endTime":310.7,"body":"have a video recording of your"},{"speaker":"Morgan Franklin","startTime":306.998,"endTime":310.7,"body":"podcast or not. If you have a"},{"speaker":"Morgan Franklin","startTime":310.762,"endTime":314.402,"body":"video, I want to encourage you"},{"speaker":"Morgan Franklin","startTime":310.762,"endTime":314.402,"body":"to take the time to break in"},{"speaker":"Morgan Franklin","startTime":314.464,"endTime":318.351,"body":"into some shorter form content,"},{"speaker":"Morgan Franklin","startTime":314.464,"endTime":318.351,"body":"buy in two or three of the best"},{"speaker":"Morgan Franklin","startTime":318.413,"endTime":322.423,"body":"clips from your episode and make"},{"speaker":"Morgan Franklin","startTime":318.413,"endTime":322.423,"body":"some reels from it. If you don't"},{"speaker":"Morgan Franklin","startTime":322.485,"endTime":326.249,"body":"have video, that's totally okay."},{"speaker":"Morgan Franklin","startTime":322.485,"endTime":326.249,"body":"I find most of my audio only"},{"speaker":"Morgan Franklin","startTime":326.31,"endTime":330.259,"body":"podcast to be just as effective"},{"speaker":"Morgan Franklin","startTime":326.31,"endTime":330.259,"body":"as the ones with the video. Make"},{"speaker":"Morgan Franklin","startTime":330.321,"endTime":333.838,"body":"a graphic with an intriguing"},{"speaker":"Morgan Franklin","startTime":330.321,"endTime":333.838,"body":"pull quote. Or if you have a"},{"speaker":"Morgan Franklin","startTime":333.9,"endTime":337.787,"body":"guest on the episode feature a"},{"speaker":"Morgan Franklin","startTime":333.9,"endTime":337.787,"body":"photo of your guests and a quote"},{"speaker":"Morgan Franklin","startTime":337.849,"endTime":341.304,"body":"from them on the episode or a"},{"speaker":"Morgan Franklin","startTime":337.849,"endTime":341.304,"body":"question you ask them or a"},{"speaker":"Morgan Franklin","startTime":341.366,"endTime":344.883,"body":"statistic or fact that revolves"},{"speaker":"Morgan Franklin","startTime":341.366,"endTime":344.883,"body":"around something that you"},{"speaker":"Morgan Franklin","startTime":344.944,"endTime":348.4,"body":"discussed. This doesn't have to"},{"speaker":"Morgan Franklin","startTime":344.944,"endTime":348.4,"body":"be so difficult, I think"},{"speaker":"Morgan Franklin","startTime":348.461,"endTime":352.225,"body":"sometimes we make things way"},{"speaker":"Morgan Franklin","startTime":348.461,"endTime":352.225,"body":"harder than they have to be. But"},{"speaker":"Morgan Franklin","startTime":352.287,"endTime":356.174,"body":"the most important thing is that"},{"speaker":"Morgan Franklin","startTime":352.287,"endTime":356.174,"body":"you're showing up consistently"},{"speaker":"Morgan Franklin","startTime":356.236,"endTime":360.246,"body":"and you're serving your audience"},{"speaker":"Morgan Franklin","startTime":356.236,"endTime":360.246,"body":"with value. And one quick tip is"},{"speaker":"Morgan Franklin","startTime":360.308,"endTime":364.195,"body":"sharing any content that you're"},{"speaker":"Morgan Franklin","startTime":360.308,"endTime":364.195,"body":"sharing to your feed throughout"},{"speaker":"Morgan Franklin","startTime":364.257,"endTime":367.959,"body":"the week, make sure that you"},{"speaker":"Morgan Franklin","startTime":364.257,"endTime":367.959,"body":"share it to your story as well,"},{"speaker":"Morgan Franklin","startTime":368.021,"endTime":371.661,"body":"no, I would say several times."},{"speaker":"Morgan Franklin","startTime":368.021,"endTime":371.661,"body":"As I've said before, on this"},{"speaker":"Morgan Franklin","startTime":371.723,"endTime":375.425,"body":"podcast, only 10% of the people"},{"speaker":"Morgan Franklin","startTime":371.723,"endTime":375.425,"body":"that follow you actually see"},{"speaker":"Morgan Franklin","startTime":375.486,"endTime":378.942,"body":"your content. So if you're"},{"speaker":"Morgan Franklin","startTime":375.486,"endTime":378.942,"body":"sharing something that was on"},{"speaker":"Morgan Franklin","startTime":379.003,"endTime":382.582,"body":"your feed even three times on"},{"speaker":"Morgan Franklin","startTime":379.003,"endTime":382.582,"body":"your stories, because we all"},{"speaker":"Morgan Franklin","startTime":382.644,"endTime":386.593,"body":"know those people that are just"},{"speaker":"Morgan Franklin","startTime":382.644,"endTime":386.593,"body":"clicking through on the stories,"},{"speaker":"Morgan Franklin","startTime":386.654,"endTime":390.48,"body":"and they really don't look at"},{"speaker":"Morgan Franklin","startTime":386.654,"endTime":390.48,"body":"the feed because the feed is all"},{"speaker":"Morgan Franklin","startTime":390.541,"endTime":394.367,"body":"ads. And people we don't know"},{"speaker":"Morgan Franklin","startTime":390.541,"endTime":394.367,"body":"anyway, that's a 30% chance that"},{"speaker":"Morgan Franklin","startTime":394.429,"endTime":398.439,"body":"someone will be able to see that"},{"speaker":"Morgan Franklin","startTime":394.429,"endTime":398.439,"body":"versus the just 10% that you had"},{"speaker":"Morgan Franklin","startTime":398.501,"endTime":402.265,"body":"before. A lot of times I will"},{"speaker":"Morgan Franklin","startTime":398.501,"endTime":402.265,"body":"make two different graphics for"},{"speaker":"Morgan Franklin","startTime":402.326,"endTime":406.214,"body":"every episode. And I will just"},{"speaker":"Morgan Franklin","startTime":402.326,"endTime":406.214,"body":"go ahead and upscale those to be"},{"speaker":"Morgan Franklin","startTime":406.275,"endTime":410.101,"body":"the size of a story so that if I"},{"speaker":"Morgan Franklin","startTime":406.275,"endTime":410.101,"body":"don't want to share it, and I"},{"speaker":"Morgan Franklin","startTime":410.163,"endTime":413.679,"body":"want to have a new piece of"},{"speaker":"Morgan Franklin","startTime":410.163,"endTime":413.679,"body":"content to put on my stories,"},{"speaker":"Morgan Franklin","startTime":413.741,"endTime":417.443,"body":"I'll already have it. And if you"},{"speaker":"Morgan Franklin","startTime":413.741,"endTime":417.443,"body":"want to make a reel but you"},{"speaker":"Morgan Franklin","startTime":417.505,"endTime":421.084,"body":"don't have video to pull, just"},{"speaker":"Morgan Franklin","startTime":417.505,"endTime":421.084,"body":"go ahead and use the audio,"},{"speaker":"Morgan Franklin","startTime":421.145,"endTime":425.033,"body":"upload the audio, throw on some"},{"speaker":"Morgan Franklin","startTime":421.145,"endTime":425.033,"body":"animations onto your images and"},{"speaker":"Morgan Franklin","startTime":425.094,"endTime":428.858,"body":"text and go from there. Like I"},{"speaker":"Morgan Franklin","startTime":425.094,"endTime":428.858,"body":"said, this does not have to be"},{"speaker":"Morgan Franklin","startTime":428.92,"endTime":432.683,"body":"so hard and don't let it limit"},{"speaker":"Morgan Franklin","startTime":428.92,"endTime":432.683,"body":"you. If you aren't doing video"},{"speaker":"Morgan Franklin","startTime":432.745,"endTime":436.324,"body":"yet. I know a lot of people come"},{"speaker":"Morgan Franklin","startTime":432.745,"endTime":436.324,"body":"to me and they're already"},{"speaker":"Morgan Franklin","startTime":436.386,"endTime":440.026,"body":"overwhelmed with their podcast"},{"speaker":"Morgan Franklin","startTime":436.386,"endTime":440.026,"body":"idea. They don't really know"},{"speaker":"Morgan Franklin","startTime":440.088,"endTime":443.728,"body":"where to start, and they're"},{"speaker":"Morgan Franklin","startTime":440.088,"endTime":443.728,"body":"already talking about video. My"},{"speaker":"Morgan Franklin","startTime":443.79,"endTime":447.43,"body":"best advice to you is eat this"},{"speaker":"Morgan Franklin","startTime":443.79,"endTime":447.43,"body":"elephant one bite at a time,"},{"speaker":"Morgan Franklin","startTime":447.492,"endTime":451.317,"body":"don't try to be going into video"},{"speaker":"Morgan Franklin","startTime":447.492,"endTime":451.317,"body":"and you haven't even mastered"},{"speaker":"Morgan Franklin","startTime":451.379,"endTime":455.204,"body":"audio yet. It is okay to take"},{"speaker":"Morgan Franklin","startTime":451.379,"endTime":455.204,"body":"these things one step at a time."},{"speaker":"Morgan Franklin","startTime":455.266,"endTime":458.783,"body":"And I think that a really good"},{"speaker":"Morgan Franklin","startTime":455.266,"endTime":458.783,"body":"kind of middle of the road"},{"speaker":"Morgan Franklin","startTime":458.845,"endTime":462.3,"body":"option for this is to make an"},{"speaker":"Morgan Franklin","startTime":458.845,"endTime":462.3,"body":"animated video out of what"},{"speaker":"Morgan Franklin","startTime":462.362,"endTime":466.126,"body":"you're talking about row your"},{"speaker":"Morgan Franklin","startTime":462.362,"endTime":466.126,"body":"podcast cover on there, maybe a"},{"speaker":"Morgan Franklin","startTime":466.187,"endTime":469.457,"body":"photo of you maybe a photo of"},{"speaker":"Morgan Franklin","startTime":466.187,"endTime":469.457,"body":"your guest and use some"},{"speaker":"Morgan Franklin","startTime":469.519,"endTime":472.974,"body":"animation, like I said, so"},{"speaker":"Morgan Franklin","startTime":469.519,"endTime":472.974,"body":"there's actually something to"},{"speaker":"Morgan Franklin","startTime":473.036,"endTime":476.862,"body":"watch. But don't let this hold"},{"speaker":"Morgan Franklin","startTime":473.036,"endTime":476.862,"body":"you back from making short form"},{"speaker":"Morgan Franklin","startTime":476.923,"endTime":480.564,"body":"video content. Two really great"},{"speaker":"Morgan Franklin","startTime":476.923,"endTime":480.564,"body":"tools I highly recommend is"},{"speaker":"Morgan Franklin","startTime":480.625,"endTime":484.266,"body":"Canva and cap cut. They both"},{"speaker":"Morgan Franklin","startTime":480.625,"endTime":484.266,"body":"have free options. And they'll"},{"speaker":"Morgan Franklin","startTime":484.327,"endTime":488.215,"body":"just make creating your content"},{"speaker":"Morgan Franklin","startTime":484.327,"endTime":488.215,"body":"so much easier. I've been using"},{"speaker":"Morgan Franklin","startTime":488.276,"endTime":491.978,"body":"them both for several years now."},{"speaker":"Morgan Franklin","startTime":488.276,"endTime":491.978,"body":"And like I said, it's great"},{"speaker":"Morgan Franklin","startTime":492.04,"endTime":495.68,"body":"because you can start out for"},{"speaker":"Morgan Franklin","startTime":492.04,"endTime":495.68,"body":"free. Also the cap cut app, I"},{"speaker":"Morgan Franklin","startTime":495.742,"endTime":499.568,"body":"still just have the free version"},{"speaker":"Morgan Franklin","startTime":495.742,"endTime":499.568,"body":"of that. But something really"},{"speaker":"Morgan Franklin","startTime":499.629,"endTime":503.27,"body":"cool that you can use in that"},{"speaker":"Morgan Franklin","startTime":499.629,"endTime":503.27,"body":"app is automated captions. So"},{"speaker":"Morgan Franklin","startTime":503.331,"endTime":507.095,"body":"you go ahead and put your video"},{"speaker":"Morgan Franklin","startTime":503.331,"endTime":507.095,"body":"in there or whatever piece of"},{"speaker":"Morgan Franklin","startTime":507.157,"endTime":510.982,"body":"audio that you have, and it will"},{"speaker":"Morgan Franklin","startTime":507.157,"endTime":510.982,"body":"write out what the caption is"},{"speaker":"Morgan Franklin","startTime":511.044,"endTime":514.87,"body":"with the video and I find that"},{"speaker":"Morgan Franklin","startTime":511.044,"endTime":514.87,"body":"to be incredibly useful back in"},{"speaker":"Morgan Franklin","startTime":514.931,"endTime":518.88,"body":"the day. I remember I had to get"},{"speaker":"Morgan Franklin","startTime":514.931,"endTime":518.88,"body":"on Premiere and write out every"},{"speaker":"Morgan Franklin","startTime":518.942,"endTime":522.891,"body":"single word for my transcript or"},{"speaker":"Morgan Franklin","startTime":518.942,"endTime":522.891,"body":"take it from somewhere else and"},{"speaker":"Morgan Franklin","startTime":522.952,"endTime":526.716,"body":"put it on. So this is a game"},{"speaker":"Morgan Franklin","startTime":522.952,"endTime":526.716,"body":"changer for anyone that wants to"},{"speaker":"Morgan Franklin","startTime":526.778,"endTime":530.418,"body":"have their captions on screen"},{"speaker":"Morgan Franklin","startTime":526.778,"endTime":530.418,"body":"with their video. Like I said"},{"speaker":"Morgan Franklin","startTime":530.48,"endTime":534.367,"body":"cap cut. This is included in the"},{"speaker":"Morgan Franklin","startTime":530.48,"endTime":534.367,"body":"free version so make sure that"},{"speaker":"Morgan Franklin","startTime":534.429,"endTime":538.069,"body":"you're taking advantage of"},{"speaker":"Morgan Franklin","startTime":534.429,"endTime":538.069,"body":"things like this. I know that we"},{"speaker":"Morgan Franklin","startTime":538.131,"endTime":542.018,"body":"talked briefly about short form"},{"speaker":"Morgan Franklin","startTime":538.131,"endTime":542.018,"body":"videos for Instagram and I said"},{"speaker":"Morgan Franklin","startTime":542.08,"endTime":545.782,"body":"two to three of your best clips"},{"speaker":"Morgan Franklin","startTime":542.08,"endTime":545.782,"body":"and turn those in your reels"},{"speaker":"Morgan Franklin","startTime":545.844,"endTime":549.669,"body":"when you're creating these also"},{"speaker":"Morgan Franklin","startTime":545.844,"endTime":549.669,"body":"save them for Tik Tok. Now, do"},{"speaker":"Morgan Franklin","startTime":549.731,"endTime":553.741,"body":"not download them from Instagram"},{"speaker":"Morgan Franklin","startTime":549.731,"endTime":553.741,"body":"and repost them on to Tik Tok. I"},{"speaker":"Morgan Franklin","startTime":553.803,"endTime":557.443,"body":"see a lot of people doing this"},{"speaker":"Morgan Franklin","startTime":553.803,"endTime":557.443,"body":"and from the beginning let's"},{"speaker":"Morgan Franklin","startTime":557.505,"endTime":561.392,"body":"just go ahead if we're editing"},{"speaker":"Morgan Franklin","startTime":557.505,"endTime":561.392,"body":"it on our phone or in cap cut or"},{"speaker":"Morgan Franklin","startTime":561.454,"endTime":565.156,"body":"Canva or wherever it may be, go"},{"speaker":"Morgan Franklin","startTime":561.454,"endTime":565.156,"body":"ahead and save it in a third"},{"speaker":"Morgan Franklin","startTime":565.218,"endTime":568.673,"body":"party location. That way you"},{"speaker":"Morgan Franklin","startTime":565.218,"endTime":568.673,"body":"already have it. You're not"},{"speaker":"Morgan Franklin","startTime":568.735,"endTime":572.375,"body":"trying to scrape it off of"},{"speaker":"Morgan Franklin","startTime":568.735,"endTime":572.375,"body":"another social media if you ever"},{"speaker":"Morgan Franklin","startTime":572.437,"endTime":575.892,"body":"want to reuse it. But if you"},{"speaker":"Morgan Franklin","startTime":572.437,"endTime":575.892,"body":"have a video from Instagram"},{"speaker":"Morgan Franklin","startTime":575.954,"endTime":579.841,"body":"you're trying to upload to Tik"},{"speaker":"Morgan Franklin","startTime":575.954,"endTime":579.841,"body":"Tok with an Instagram watermark."},{"speaker":"Morgan Franklin","startTime":579.903,"endTime":583.543,"body":"Not only is it going to look"},{"speaker":"Morgan Franklin","startTime":579.903,"endTime":583.543,"body":"very unprofessional and messy,"},{"speaker":"Morgan Franklin","startTime":583.605,"endTime":587.184,"body":"but it's not going to perform"},{"speaker":"Morgan Franklin","startTime":583.605,"endTime":587.184,"body":"very well on Tik Tok because"},{"speaker":"Morgan Franklin","startTime":587.245,"endTime":591.009,"body":"they already know that it came"},{"speaker":"Morgan Franklin","startTime":587.245,"endTime":591.009,"body":"from Instagram and they do not"},{"speaker":"Morgan Franklin","startTime":591.071,"endTime":594.464,"body":"play that game. The last two"},{"speaker":"Morgan Franklin","startTime":591.071,"endTime":594.464,"body":"social medias are two that"},{"speaker":"Morgan Franklin","startTime":594.526,"endTime":598.29,"body":"people tend to overlook when it"},{"speaker":"Morgan Franklin","startTime":594.526,"endTime":598.29,"body":"comes to podcasting but in my"},{"speaker":"Morgan Franklin","startTime":598.351,"endTime":602.177,"body":"opinion can be some of the best"},{"speaker":"Morgan Franklin","startTime":598.351,"endTime":602.177,"body":"especially because there isn't"},{"speaker":"Morgan Franklin","startTime":602.239,"endTime":605.879,"body":"as much competition. The first"},{"speaker":"Morgan Franklin","startTime":602.239,"endTime":605.879,"body":"one is Reddit. If you find a"},{"speaker":"Morgan Franklin","startTime":605.941,"endTime":609.458,"body":"Reddit community that makes"},{"speaker":"Morgan Franklin","startTime":605.941,"endTime":609.458,"body":"sense. Okay, for your content"},{"speaker":"Morgan Franklin","startTime":609.519,"endTime":613.036,"body":"and you share a post or you"},{"speaker":"Morgan Franklin","startTime":609.519,"endTime":613.036,"body":"comment on a thread with your"},{"speaker":"Morgan Franklin","startTime":613.098,"endTime":616.985,"body":"episode can help drive you tons"},{"speaker":"Morgan Franklin","startTime":613.098,"endTime":616.985,"body":"of traffic to your podcast that"},{"speaker":"Morgan Franklin","startTime":617.047,"endTime":620.564,"body":"make sure it makes sense and"},{"speaker":"Morgan Franklin","startTime":617.047,"endTime":620.564,"body":"that it's actually providing"},{"speaker":"Morgan Franklin","startTime":620.626,"endTime":623.896,"body":"value to the community."},{"speaker":"Morgan Franklin","startTime":620.626,"endTime":623.896,"body":"Redditors, as some of you may"},{"speaker":"Morgan Franklin","startTime":623.957,"endTime":627.66,"body":"know, are incredibly fickle. And"},{"speaker":"Morgan Franklin","startTime":623.957,"endTime":627.66,"body":"I would not just bust up in"},{"speaker":"Morgan Franklin","startTime":627.721,"endTime":631.423,"body":"there trying to self promote my"},{"speaker":"Morgan Franklin","startTime":627.721,"endTime":631.423,"body":"podcast without some serious"},{"speaker":"Morgan Franklin","startTime":631.485,"endTime":635.249,"body":"value add. That makes sense for"},{"speaker":"Morgan Franklin","startTime":631.485,"endTime":635.249,"body":"the people you're pitching it"},{"speaker":"Morgan Franklin","startTime":635.311,"endTime":639.198,"body":"to. The last one is Pinterest."},{"speaker":"Morgan Franklin","startTime":635.311,"endTime":639.198,"body":"Please, please, please, whatever"},{"speaker":"Morgan Franklin","startTime":639.259,"endTime":643.023,"body":"you do, if you don't post on any"},{"speaker":"Morgan Franklin","startTime":639.259,"endTime":643.023,"body":"other social media, take the"},{"speaker":"Morgan Franklin","startTime":643.085,"endTime":646.787,"body":"time to make a few graphics and"},{"speaker":"Morgan Franklin","startTime":643.085,"endTime":646.787,"body":"post them on Pinterest. This"},{"speaker":"Morgan Franklin","startTime":646.849,"endTime":650.551,"body":"post will go further and get"},{"speaker":"Morgan Franklin","startTime":646.849,"endTime":650.551,"body":"better reach than any post that"},{"speaker":"Morgan Franklin","startTime":650.612,"endTime":654.191,"body":"you could make on Tik Tok or"},{"speaker":"Morgan Franklin","startTime":650.612,"endTime":654.191,"body":"Instagram or Facebook, that's"},{"speaker":"Morgan Franklin","startTime":654.253,"endTime":657.832,"body":"just going to be gone in two"},{"speaker":"Morgan Franklin","startTime":654.253,"endTime":657.832,"body":"days. What makes Pinterest so"},{"speaker":"Morgan Franklin","startTime":657.893,"endTime":661.41,"body":"special is most of the pins"},{"speaker":"Morgan Franklin","startTime":657.893,"endTime":661.41,"body":"don't even start to hit their"},{"speaker":"Morgan Franklin","startTime":661.472,"endTime":665.174,"body":"prime until about three months,"},{"speaker":"Morgan Franklin","startTime":661.472,"endTime":665.174,"body":"I'd say and will still be in"},{"speaker":"Morgan Franklin","startTime":665.236,"endTime":668.814,"body":"circulation for over a year."},{"speaker":"Morgan Franklin","startTime":665.236,"endTime":668.814,"body":"This form of repurposing is a"},{"speaker":"Morgan Franklin","startTime":668.876,"endTime":672.64,"body":"long game, but I think that you"},{"speaker":"Morgan Franklin","startTime":668.876,"endTime":672.64,"body":"should take the time. Wow. So"},{"speaker":"Morgan Franklin","startTime":672.702,"endTime":676.589,"body":"even with what we've just talked"},{"speaker":"Morgan Franklin","startTime":672.702,"endTime":676.589,"body":"about, there is no reason that"},{"speaker":"Morgan Franklin","startTime":676.65,"endTime":680.106,"body":"you are not easily repurposing"},{"speaker":"Morgan Franklin","startTime":676.65,"endTime":680.106,"body":"your content in any given"},{"speaker":"Morgan Franklin","startTime":680.167,"endTime":683.746,"body":"episode 10 different ways, and"},{"speaker":"Morgan Franklin","startTime":680.167,"endTime":683.746,"body":"most of them are so simple,"},{"speaker":"Morgan Franklin","startTime":683.808,"endTime":687.572,"body":"schedule a graphic and be on"},{"speaker":"Morgan Franklin","startTime":683.808,"endTime":687.572,"body":"your merry way. Let's talk about"},{"speaker":"Morgan Franklin","startTime":687.633,"endTime":691.52,"body":"blogging. If you aren't creating"},{"speaker":"Morgan Franklin","startTime":687.633,"endTime":691.52,"body":"a blog out of each one of your"},{"speaker":"Morgan Franklin","startTime":691.582,"endTime":695.037,"body":"podcast episodes, you are"},{"speaker":"Morgan Franklin","startTime":691.582,"endTime":695.037,"body":"missing a huge opportunity for"},{"speaker":"Morgan Franklin","startTime":695.099,"endTime":698.739,"body":"improving your Google ranking"},{"speaker":"Morgan Franklin","startTime":695.099,"endTime":698.739,"body":"and SEO, people pay 1000s and"},{"speaker":"Morgan Franklin","startTime":698.801,"endTime":702.688,"body":"1000s of dollars every month for"},{"speaker":"Morgan Franklin","startTime":698.801,"endTime":702.688,"body":"businesses to write blog posts"},{"speaker":"Morgan Franklin","startTime":702.75,"endTime":706.576,"body":"for them. And you have an easy"},{"speaker":"Morgan Franklin","startTime":702.75,"endTime":706.576,"body":"blog that can go up every week."},{"speaker":"Morgan Franklin","startTime":706.637,"endTime":710.093,"body":"This is a quick personal story"},{"speaker":"Morgan Franklin","startTime":706.637,"endTime":710.093,"body":"about me. But at my first"},{"speaker":"Morgan Franklin","startTime":710.154,"endTime":713.486,"body":"professional job, I was a"},{"speaker":"Morgan Franklin","startTime":710.154,"endTime":713.486,"body":"content writer for a company"},{"speaker":"Morgan Franklin","startTime":713.548,"endTime":717.312,"body":"that outsource digital marketing"},{"speaker":"Morgan Franklin","startTime":713.548,"endTime":717.312,"body":"for a much larger company in"},{"speaker":"Morgan Franklin","startTime":717.373,"endTime":721.137,"body":"2014. We all remember that 10"},{"speaker":"Morgan Franklin","startTime":717.373,"endTime":721.137,"body":"years ago, we were charging $95"},{"speaker":"Morgan Franklin","startTime":721.199,"endTime":724.839,"body":"per blog post. That is how"},{"speaker":"Morgan Franklin","startTime":721.199,"endTime":724.839,"body":"valuable blogging is to SEO. And"},{"speaker":"Morgan Franklin","startTime":724.901,"endTime":728.726,"body":"some of you are just completely"},{"speaker":"Morgan Franklin","startTime":724.901,"endTime":728.726,"body":"letting that opportunity slide"},{"speaker":"Morgan Franklin","startTime":728.788,"endTime":732.367,"body":"out the back door. If nothing"},{"speaker":"Morgan Franklin","startTime":728.788,"endTime":732.367,"body":"else, copy what your episode"},{"speaker":"Morgan Franklin","startTime":732.428,"endTime":736.069,"body":"description says and transcribe"},{"speaker":"Morgan Franklin","startTime":732.428,"endTime":736.069,"body":"your episode and put it out"},{"speaker":"Morgan Franklin","startTime":736.13,"endTime":739.647,"body":"there. It doesn't get much"},{"speaker":"Morgan Franklin","startTime":736.13,"endTime":739.647,"body":"easier than that. It will take"},{"speaker":"Morgan Franklin","startTime":739.709,"endTime":743.411,"body":"you 15 minutes, and it will"},{"speaker":"Morgan Franklin","startTime":739.709,"endTime":743.411,"body":"drive traffic to your website. I"},{"speaker":"Morgan Franklin","startTime":743.473,"endTime":746.99,"body":"promise it'll help you rank"},{"speaker":"Morgan Franklin","startTime":743.473,"endTime":746.99,"body":"higher on Google. And it will"},{"speaker":"Morgan Franklin","startTime":747.052,"endTime":750.63,"body":"help you build your domain"},{"speaker":"Morgan Franklin","startTime":747.052,"endTime":750.63,"body":"authority and give you a custom"},{"speaker":"Morgan Franklin","startTime":750.692,"endTime":754.394,"body":"page to direct to your show"},{"speaker":"Morgan Franklin","startTime":750.692,"endTime":754.394,"body":"notes and social media posts. So"},{"speaker":"Morgan Franklin","startTime":754.456,"endTime":758.281,"body":"instead of sending them to Apple"},{"speaker":"Morgan Franklin","startTime":754.456,"endTime":758.281,"body":"podcasts, or Spotify, now you"},{"speaker":"Morgan Franklin","startTime":758.343,"endTime":761.86,"body":"can redirect them to your"},{"speaker":"Morgan Franklin","startTime":758.343,"endTime":761.86,"body":"website, which is going to give"},{"speaker":"Morgan Franklin","startTime":761.922,"endTime":765.685,"body":"you so many more opportunities"},{"speaker":"Morgan Franklin","startTime":761.922,"endTime":765.685,"body":"to bring someone in as a lead."},{"speaker":"Morgan Franklin","startTime":765.747,"endTime":769.511,"body":"The last repurposing strategy"},{"speaker":"Morgan Franklin","startTime":765.747,"endTime":769.511,"body":"we're going to talk about today"},{"speaker":"Morgan Franklin","startTime":769.573,"endTime":772.966,"body":"is emails. I know, I know"},{"speaker":"Morgan Franklin","startTime":769.573,"endTime":772.966,"body":"everyone loves creating email"},{"speaker":"Morgan Franklin","startTime":773.028,"endTime":776.607,"body":"campaigns. And you just can't"},{"speaker":"Morgan Franklin","startTime":773.028,"endTime":776.607,"body":"wait to think of all the new"},{"speaker":"Morgan Franklin","startTime":776.668,"endTime":780.494,"body":"things that you're going to send"},{"speaker":"Morgan Franklin","startTime":776.668,"endTime":780.494,"body":"out to your email list you've"},{"speaker":"Morgan Franklin","startTime":780.555,"endTime":784.196,"body":"completely abandoned for the"},{"speaker":"Morgan Franklin","startTime":780.555,"endTime":784.196,"body":"past three months. But this is"},{"speaker":"Morgan Franklin","startTime":784.257,"endTime":787.404,"body":"your ticket out of email"},{"speaker":"Morgan Franklin","startTime":784.257,"endTime":787.404,"body":"Purgatory and always being"},{"speaker":"Morgan Franklin","startTime":787.466,"endTime":791.168,"body":"stressed out about what you're"},{"speaker":"Morgan Franklin","startTime":787.466,"endTime":791.168,"body":"going to send. I know exactly"},{"speaker":"Morgan Franklin","startTime":791.23,"endTime":794.808,"body":"how you feel. Now you have"},{"speaker":"Morgan Franklin","startTime":791.23,"endTime":794.808,"body":"something fun, new and fresh to"},{"speaker":"Morgan Franklin","startTime":794.87,"endTime":798.51,"body":"be sending out to your list"},{"speaker":"Morgan Franklin","startTime":794.87,"endTime":798.51,"body":"every week. Again, this doesn't"},{"speaker":"Morgan Franklin","startTime":798.572,"endTime":802.151,"body":"have to be hard. This can be a"},{"speaker":"Morgan Franklin","startTime":798.572,"endTime":802.151,"body":"short message with the core"},{"speaker":"Morgan Franklin","startTime":802.213,"endTime":806.223,"body":"points of your podcast, where to"},{"speaker":"Morgan Franklin","startTime":802.213,"endTime":806.223,"body":"listen to it. And if you want to"},{"speaker":"Morgan Franklin","startTime":806.285,"endTime":810.11,"body":"get fancy with it, ask for topic"},{"speaker":"Morgan Franklin","startTime":806.285,"endTime":810.11,"body":"recommendations. Like I said,"},{"speaker":"Morgan Franklin","startTime":810.172,"endTime":814.121,"body":"this is a two way street podcast"},{"speaker":"Morgan Franklin","startTime":810.172,"endTime":814.121,"body":"is all about communication. Ask"},{"speaker":"Morgan Franklin","startTime":814.183,"endTime":818.07,"body":"your listeners what they want to"},{"speaker":"Morgan Franklin","startTime":814.183,"endTime":818.07,"body":"hear from you, or use that end"},{"speaker":"Morgan Franklin","startTime":818.131,"endTime":821.648,"body":"of the email to create a new"},{"speaker":"Morgan Franklin","startTime":818.131,"endTime":821.648,"body":"lead to your website or your"},{"speaker":"Morgan Franklin","startTime":821.71,"endTime":825.165,"body":"product or scheduling an"},{"speaker":"Morgan Franklin","startTime":821.71,"endTime":825.165,"body":"appointment with you. No matter"},{"speaker":"Morgan Franklin","startTime":825.227,"endTime":829.053,"body":"where you are in your podcasting"},{"speaker":"Morgan Franklin","startTime":825.227,"endTime":829.053,"body":"journey or what your audience"},{"speaker":"Morgan Franklin","startTime":829.114,"endTime":833.001,"body":"looks like across social media."},{"speaker":"Morgan Franklin","startTime":829.114,"endTime":833.001,"body":"I want to encourage you to take"},{"speaker":"Morgan Franklin","startTime":833.063,"endTime":836.58,"body":"the time to repurpose your"},{"speaker":"Morgan Franklin","startTime":833.063,"endTime":836.58,"body":"podcast episodes. And be proud"},{"speaker":"Morgan Franklin","startTime":836.642,"endTime":840.035,"body":"of your podcast. You have a"},{"speaker":"Morgan Franklin","startTime":836.642,"endTime":840.035,"body":"podcast that is incredible."},{"speaker":"Morgan Franklin","startTime":840.097,"endTime":844.108,"body":"People need to know and no one's"},{"speaker":"Morgan Franklin","startTime":840.097,"endTime":844.108,"body":"going to tell them if you don't."},{"speaker":"Morgan Franklin","startTime":844.169,"endTime":848.057,"body":"If you're still listening, and"},{"speaker":"Morgan Franklin","startTime":844.169,"endTime":848.057,"body":"you're thinking wow, more again,"},{"speaker":"Morgan Franklin","startTime":848.118,"endTime":851.574,"body":"this seems like overkill. I"},{"speaker":"Morgan Franklin","startTime":848.118,"endTime":851.574,"body":"think people would be really"},{"speaker":"Morgan Franklin","startTime":851.635,"endTime":855.584,"body":"annoyed if I did all this stuff."},{"speaker":"Morgan Franklin","startTime":851.635,"endTime":855.584,"body":"I promise you 75% of the people"},{"speaker":"Morgan Franklin","startTime":855.646,"endTime":859.163,"body":"you know, and who follow you"},{"speaker":"Morgan Franklin","startTime":855.646,"endTime":859.163,"body":"will still have no idea what"},{"speaker":"Morgan Franklin","startTime":859.225,"endTime":862.68,"body":"you're doing. The human"},{"speaker":"Morgan Franklin","startTime":859.225,"endTime":862.68,"body":"attention span is eight seconds."},{"speaker":"Morgan Franklin","startTime":862.742,"endTime":866.135,"body":"You have eight seconds to"},{"speaker":"Morgan Franklin","startTime":862.742,"endTime":866.135,"body":"convince someone to stop what"},{"speaker":"Morgan Franklin","startTime":866.197,"endTime":869.714,"body":"they're doing. Click on your"},{"speaker":"Morgan Franklin","startTime":866.197,"endTime":869.714,"body":"podcast episode and actually"},{"speaker":"Morgan Franklin","startTime":869.775,"endTime":873.478,"body":"listen to it. Think about how"},{"speaker":"Morgan Franklin","startTime":869.775,"endTime":873.478,"body":"many posts you've passed up of"},{"speaker":"Morgan Franklin","startTime":873.539,"endTime":877.056,"body":"people who are promoting their"},{"speaker":"Morgan Franklin","startTime":873.539,"endTime":877.056,"body":"podcast or anything really"},{"speaker":"Morgan Franklin","startTime":877.118,"endTime":880.635,"body":"probably hundreds, right?"},{"speaker":"Morgan Franklin","startTime":877.118,"endTime":880.635,"body":"probably hundreds today. On top"},{"speaker":"Morgan Franklin","startTime":880.697,"endTime":884.522,"body":"of that meta averages that only"},{"speaker":"Morgan Franklin","startTime":880.697,"endTime":884.522,"body":"10 to 20% of our followers see"},{"speaker":"Morgan Franklin","startTime":884.584,"endTime":888.348,"body":"any of our posts. So if you're"},{"speaker":"Morgan Franklin","startTime":884.584,"endTime":888.348,"body":"out here, putting out only one"},{"speaker":"Morgan Franklin","startTime":888.409,"endTime":891.988,"body":"piece of content and hoping that"},{"speaker":"Morgan Franklin","startTime":888.409,"endTime":891.988,"body":"will be enough. I want to"},{"speaker":"Morgan Franklin","startTime":892.05,"endTime":895.813,"body":"encourage you to keep going. I"},{"speaker":"Morgan Franklin","startTime":892.05,"endTime":895.813,"body":"know this isn't easy, but just"},{"speaker":"Morgan Franklin","startTime":895.875,"endTime":899.454,"body":"remember. If it was easy,"},{"speaker":"Morgan Franklin","startTime":895.875,"endTime":899.454,"body":"everyone would do it. And if you"},{"speaker":"Morgan Franklin","startTime":899.515,"endTime":903.032,"body":"took the easy way out, you"},{"speaker":"Morgan Franklin","startTime":899.515,"endTime":903.032,"body":"wouldn't still be listening to"},{"speaker":"Morgan Franklin","startTime":903.094,"endTime":906.735,"body":"this episode. Hey, thank you so"},{"speaker":"Morgan Franklin","startTime":903.094,"endTime":906.735,"body":"much for joining me on this"},{"speaker":"Morgan Franklin","startTime":906.796,"endTime":910.375,"body":"episode. If you enjoyed the"},{"speaker":"Morgan Franklin","startTime":906.796,"endTime":910.375,"body":"podcast and you'd like to hear"},{"speaker":"Morgan Franklin","startTime":910.437,"endTime":914.324,"body":"more episodes like this one, go"},{"speaker":"Morgan Franklin","startTime":910.437,"endTime":914.324,"body":"ahead and subscribe to the show"},{"speaker":"Morgan Franklin","startTime":914.386,"endTime":918.026,"body":"new episodes air every Monday"},{"speaker":"Morgan Franklin","startTime":914.386,"endTime":918.026,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":918.088,"endTime":921.975,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":918.088,"endTime":921.975,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":922.036,"endTime":925.862,"body":"podcasters will leave me a five"},{"speaker":"Morgan Franklin","startTime":922.036,"endTime":925.862,"body":"star review? It helps the show"},{"speaker":"Morgan Franklin","startTime":925.924,"endTime":929.564,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":925.924,"endTime":929.564,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":929.626,"endTime":933.39,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":929.626,"endTime":933.39,"body":"making money on their podcast."}]}