Paris Talks Marketing

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled.

Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation:

- Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions.
- When you compete against Capterra and G2, the differentiators are trust and quality.
- To scale organic traffic, lean into adjacent spaces and target these audiences and queries.
- Focus on the search intent - assess which specific terms are useful to people in-market.
- Make asking for reviews an ongoing practice.

Tune in and enjoy!

Show Notes

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled. Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation: - Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions. - When you compete against Capterra and G2, the differentiators are trust and quality. - To scale organic traffic, lean into adjacent spaces and target these audiences and queries. - Focus on the search intent - assess which specific terms are useful to people in-market. - Make asking for reviews an ongoing practice. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!