Paris Talks Marketing

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled.

Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation:

- Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions.
- When you compete against Capterra and G2, the differentiators are trust and quality.
- To scale organic traffic, lean into adjacent spaces and target these audiences and queries.
- Focus on the search intent - assess which specific terms are useful to people in-market.
- Make asking for reviews an ongoing practice.

Tune in and enjoy!

Show Notes

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled. Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation: - Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions. - When you compete against Capterra and G2, the differentiators are trust and quality. - To scale organic traffic, lean into adjacent spaces and target these audiences and queries. - Focus on the search intent - assess which specific terms are useful to people in-market. - Make asking for reviews an ongoing practice. Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.