Run With It

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Identity theft and fraud cost the economy $25 billion per year. Listen to Ryan Coon describe a business idea that unanonymizes digital identities.

Show Notes

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  • The most important asset an entrepreneur has is her persistence; don’t start until you’re ready to “sleep like a baby” (stay up all night crying)

Action Steps:

  1. Identify the problem
    1. read US Department of Justice Study on Identity Theft
    2. understand where the $25 billion per year losses are going (i.e who is getting hit the most)
    3. speak with these organizations to learn more about the challenges they are facing
  2. Develop the solution
    1. create a business plan of how one would solve this problem
    2. close the gaps needed to achieve this solution
  3. Persist

Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Ryan Coon is the co-founder & CEO of Avail, an all-in-one software solution designed for do-it-yourself (DIY) landlords that is used by more than 600,000 landlords and tenants across the United States.

What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.