Attributed - A podcast by Dreamdata

Ever felt like your attribution models were lying to you? 

In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. 

Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. 

You'll discover:
  • Why traditional dashboards almost led them to cut their best-performing channel
  • The "invisible" channels driving record revenue
  • How clean data and a fresh perspective changed Sendoso’s entire GTM strategy

If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.



Follow Brendan Hufford  on LinkedIn: https://www.linkedin.com/in/brendanhufford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Brendan Hufford
SaaS Marketing - Growth through Content, Community & SEO (without a retainer!) | Newsletter: Exploring how SaaS companies *actually* get customers

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.