The State of Retention Marketing | Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage

In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.

• (00:00) - Introduction
• (01:01) - State of Evolution
• (04:00) - Classification of Players
• (09:13) - State of Marketing
• (16:10) - Budgets & ROI
• (22:18) - Funnels & Interventions
• (30:11) - Data Silos
• (33:22) - Building Customer Experiences
• (35:40) - Role of First-party Data
• (39:09) - Communication Strategies
• (46:12) - The Human Touch
• (56:30) - Reinvention & Roadmap

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.