WEBVTT NOTE This file was generated by Descript 00:00:02.280 --> 00:00:05.080 voiceover: A key component of the modern world economy, the chemical 00:00:05.080 --> 00:00:08.620 industry delivers products and innovations to enhance everyday life. 00:00:09.140 --> 00:00:13.579 It is also an industry in transformation where chemical executives and workers 00:00:13.599 --> 00:00:17.220 are delivering growth and industry changing advancements while responding 00:00:17.220 --> 00:00:21.750 to pressures from investors, regulators, and public opinion, discover how 00:00:21.750 --> 00:00:25.599 leading companies are approaching these challenges here on the chemical show. 00:00:26.070 --> 00:00:29.409 Join Victoria Meyer, president of Progressio Global and 00:00:29.419 --> 00:00:30.840 host of the chemical show. 00:00:31.115 --> 00:00:35.315 As she speaks with executives across the industry and learns how they are leading 00:00:35.315 --> 00:00:40.894 their companies to grow, transform, and push industry boundaries on all frontiers. 00:00:41.235 --> 00:00:43.484 Here's your host, Victoria Meyer. 00:00:46.691 --> 00:00:48.181 Victoria: Hi, this is Victoria Meyer. 00:00:48.421 --> 00:00:51.941 Welcome back to The Chemical Show, where Chemicals Means Business. 00:00:52.471 --> 00:00:56.001 Today, I'm talking about the six trends that are driving 00:00:56.001 --> 00:00:57.471 the chemical industry today. 00:00:58.831 --> 00:01:02.241 Why these are the topics that are driving our industry, our 00:01:02.241 --> 00:01:06.711 strategies and our business decisions today and into the future. 00:01:06.981 --> 00:01:12.401 So last week I spoke with John Richardson of ICIS and we talked about supply 00:01:12.401 --> 00:01:17.011 demand, the global changes that we're seeing, the role of China, and more. 00:01:17.521 --> 00:01:20.501 And it's really around the economics of supply demand and the 00:01:20.511 --> 00:01:22.031 economics of the chemical industry. 00:01:22.271 --> 00:01:26.251 And the reality is that is only one part of the picture. 00:01:27.351 --> 00:01:31.261 Today I'm talking about more of those trends and topics that are 00:01:31.261 --> 00:01:32.911 affecting the chemical industry. 00:01:32.921 --> 00:01:35.021 In fact, I've got six of them that I'm talking about today. 00:01:35.341 --> 00:01:39.961 And by the way, we're going to be touching on some of these things and discussing 00:01:40.041 --> 00:01:43.791 opportunities and solutions at The Chemical Summit, which is coming up on 00:01:43.791 --> 00:01:46.151 October 8th and 9th in the Houston area. 00:01:47.421 --> 00:01:51.081 If you have not already registered, you're going to want to do so because 00:01:51.151 --> 00:01:54.341 we're going to be discussing this on stage and in the audience, and you'll 00:01:54.341 --> 00:01:59.811 have a chance to learn from your peers, other business leaders and strategists 00:01:59.811 --> 00:02:04.861 and marketers across the industry about how they are taking some of these trends. 00:02:05.316 --> 00:02:06.706 And applying them to their business. 00:02:06.756 --> 00:02:10.896 So, um, something you don't want to miss, but back to today's episode, 00:02:11.296 --> 00:02:14.776 what I'm talking about today is the six trends that are driving the 00:02:14.776 --> 00:02:18.496 chemical industry in 2024 and in 2025. 00:02:18.736 --> 00:02:20.436 So first out of the gate. 00:02:20.701 --> 00:02:22.091 Supply chain dynamics. 00:02:22.771 --> 00:02:23.551 I've said this before. 00:02:23.551 --> 00:02:24.381 I'm going to say it again. 00:02:24.651 --> 00:02:27.191 This is the decade of supply chain. 00:02:27.511 --> 00:02:31.721 And I think what's really important about this is supply chain 00:02:31.731 --> 00:02:33.921 used to be highly repeatable. 00:02:34.281 --> 00:02:36.471 You figured out what that supply chain was. 00:02:36.471 --> 00:02:39.591 You figured out what your logistics arrangements were, whether it was 00:02:39.611 --> 00:02:44.571 domestically U S Europe elsewhere, whether it was internationally 00:02:44.581 --> 00:02:45.901 cutting across the water. 00:02:46.881 --> 00:02:48.121 That's not true anymore. 00:02:48.441 --> 00:02:53.111 There are so many factors that are, are shifting our global supply 00:02:53.121 --> 00:02:54.991 chains and local supply chains. 00:02:55.341 --> 00:02:59.041 Could be tariffs, could be port strikes and rail strikes and we're certainly 00:02:59.041 --> 00:03:01.551 seeing effects of both of those in 2024. 00:03:03.041 --> 00:03:07.391 Shifting global shipping environment and just the maritime 00:03:07.391 --> 00:03:09.451 environment due to geopolitics. 00:03:10.411 --> 00:03:13.631 Shifting marine requirements due to regulations. 00:03:14.011 --> 00:03:18.891 So supply chain has always been, you know, okay. 00:03:18.921 --> 00:03:22.081 It's not always been a dynamic field, but I'm going to tell you that supply 00:03:22.091 --> 00:03:27.941 chain today more than ever is a dynamic part of the chemical industry, right? 00:03:28.681 --> 00:03:33.011 Decision making, resiliency, all of those things are critical. 00:03:33.191 --> 00:03:35.971 That is one of the key trends that's driving the chemical industry today. 00:03:36.221 --> 00:03:41.301 And actually one of the topics that we've got a panel on, uh, around Navigating 00:03:41.301 --> 00:03:45.001 Uncertainties: Strategies for Building Resilience in your Supply Chain. 00:03:45.701 --> 00:03:46.251 It's going to be a good one. 00:03:46.821 --> 00:03:51.961 Um, the second key trend that's influencing the industry today is 00:03:52.361 --> 00:03:55.811 Shifting Customer Engagement Mechanisms. 00:03:56.541 --> 00:04:02.641 This is particularly true in a post COVID world and a TikTok driven world, right? 00:04:03.021 --> 00:04:04.611 So let's just think about this. 00:04:04.631 --> 00:04:08.661 The way that we engage customers has changed dramatically. 00:04:09.481 --> 00:04:10.591 And the reality is. 00:04:10.776 --> 00:04:12.736 It is continuing to change. 00:04:12.836 --> 00:04:17.626 I think many companies, many business leaders, many sales professionals 00:04:17.656 --> 00:04:21.966 are still trying to figure out what is the best way to communicate, 00:04:22.046 --> 00:04:24.566 engage, align with customers. 00:04:25.966 --> 00:04:26.806 The old folks, 00:04:27.076 --> 00:04:30.226 I'll group myself in that category, we're looking for something different. 00:04:30.596 --> 00:04:35.286 And certainly the next generation, when we think about who are our up and coming 00:04:35.296 --> 00:04:39.636 leaders and individual contributors, and the people that are working on both 00:04:39.636 --> 00:04:44.026 sides of the table in an organization, they are highly influenced by digital. 00:04:44.046 --> 00:04:46.036 In fact, they are digital natives, right? 00:04:46.046 --> 00:04:52.091 So if you think about millennials, They've really only known a digital world. 00:04:52.381 --> 00:04:57.651 Um, and so these digital natives are using Instagram, TikTok, 00:04:57.681 --> 00:04:59.561 and YouTube on a daily basis. 00:04:59.641 --> 00:05:04.311 Um, I'm going to be honest, I am not a digital native and I'm using these 00:05:04.321 --> 00:05:06.021 things on a daily basis as well. 00:05:06.161 --> 00:05:06.911 Maybe not TikTok. 00:05:07.011 --> 00:05:10.801 I'm not really a TikTok girl, but Instagram, YouTube, absolutely. 00:05:11.521 --> 00:05:16.651 I am using social media, you are probably using social media to engage 00:05:16.671 --> 00:05:21.901 with business partners, friends, figure out what you want to buy, get 00:05:21.901 --> 00:05:23.491 some ideas about the news, right? 00:05:23.491 --> 00:05:25.501 So everything has transformed. 00:05:26.551 --> 00:05:27.881 Has your customer transformed? 00:05:28.021 --> 00:05:31.381 Has your customer experience transformed? 00:05:31.701 --> 00:05:36.031 Do you even know how your customer wants to engage? 00:05:36.121 --> 00:05:38.211 How you want to engage with your customers? 00:05:38.461 --> 00:05:45.701 Where that value is in this new digital post COVID, TikTok-ified 00:05:45.721 --> 00:05:47.811 world, if I can use that word, right? 00:05:47.811 --> 00:05:49.041 Is that a word/ I'm making it up. 00:05:49.371 --> 00:05:52.381 Um, and in fact, we've got a couple of great speakers on that as well. 00:05:52.381 --> 00:05:55.341 So Melina Palmer, who you've heard on The Chemical Show before, 00:05:55.691 --> 00:05:58.401 she's talking about What your Customers Want and Can't Tell You. 00:05:58.651 --> 00:06:02.581 And then one of the great topics that we've gotten, I think it's so critical 00:06:02.611 --> 00:06:04.831 is around Savvy Segmentation, right? 00:06:04.841 --> 00:06:05.721 Here's the reality. 00:06:06.026 --> 00:06:10.816 One size does not fit all your customers have different needs. 00:06:10.846 --> 00:06:15.586 And what's the best way to have a highly satisfied customer, a great customer 00:06:15.586 --> 00:06:20.616 relationship, great customer value is to figure out what those customers 00:06:20.616 --> 00:06:22.896 want and serve them in the right way. 00:06:23.356 --> 00:06:26.736 And that is not serving everyone the same way all the time. 00:06:26.816 --> 00:06:30.976 It is figuring out what your customers want and aren't telling you and 00:06:30.976 --> 00:06:31.776 then how you're going to serve them. 00:06:31.806 --> 00:06:32.126 So. 00:06:32.421 --> 00:06:33.261 Another great topic. 00:06:33.261 --> 00:06:37.491 Another great trend, really relevant, um, in the industry today. 00:06:37.491 --> 00:06:40.791 And I'm excited to learn from the speakers on the stage. 00:06:40.821 --> 00:06:44.661 And I'm excited to hear from people in the room that are going to be talking 00:06:44.661 --> 00:06:48.721 about how this is playing out in their business, how they're adapting, what 00:06:48.721 --> 00:06:49.901 they're thinking about for the future. 00:06:50.441 --> 00:06:50.881 It's a good one. 00:06:51.701 --> 00:06:56.541 The third trend is Shifting Global Economics and Geopolitics, right? 00:06:56.551 --> 00:07:01.941 So if we just take a step and look at what's going on, uh, in the U S everybody 00:07:01.941 --> 00:07:07.651 knows we have a presidential election coming up that is going to influence 00:07:07.671 --> 00:07:09.231 the industry one way or another. 00:07:09.821 --> 00:07:13.491 Maybe not as directly as some people think, but it's certainly seems 00:07:13.491 --> 00:07:17.711 to have put a bit of a pause in what's happening across the world. 00:07:18.051 --> 00:07:21.496 Um, so And it's going to have an influence going forward. 00:07:21.606 --> 00:07:21.886 Right? 00:07:21.906 --> 00:07:25.446 So we've got Europe that we've certainly seen is heavily influenced 00:07:25.446 --> 00:07:29.656 by green policies, the Russia Ukraine war, numerous elections, right? 00:07:29.656 --> 00:07:35.946 In fact, if you look across the world, major election in almost every 00:07:36.236 --> 00:07:38.756 Region country around the world. 00:07:39.336 --> 00:07:40.786 2024 is a big year. 00:07:41.076 --> 00:07:43.796 2025 is the year it all gets implemented. 00:07:44.106 --> 00:07:47.636 The new administrations, new policies, et cetera. 00:07:47.846 --> 00:07:49.056 Maybe not the new policies, right? 00:07:49.056 --> 00:07:51.886 That takes a little bit longer, but still it is there and it's happening. 00:07:52.246 --> 00:07:54.196 Um, the China economy. 00:07:54.416 --> 00:07:58.276 So again, if we get back to, to global economics and geopolitics, 00:07:58.586 --> 00:08:01.336 and we talked a lot about that last week with John Richardson. 00:08:01.336 --> 00:08:04.606 So again, if you have not listened to that episode, go find it. 00:08:04.976 --> 00:08:09.496 Um, John Richardson and I talked on episode 179 about just the 00:08:09.496 --> 00:08:13.716 shifting, uh, economics and economies for the chemical industry. 00:08:13.726 --> 00:08:14.906 You're going to want to listen to that. 00:08:15.186 --> 00:08:18.756 But we know this what's going on in China affects the rest of the world. 00:08:18.816 --> 00:08:22.386 The Chinese economy is not as resilient demand growth has stagnated. 00:08:22.496 --> 00:08:23.256 Although. 00:08:23.791 --> 00:08:24.801 They continue to build. 00:08:24.901 --> 00:08:26.991 Um, and we are facing a period of oversupply. 00:08:26.991 --> 00:08:29.751 So there's different strategic reasons for that. 00:08:30.081 --> 00:08:35.541 Um, it's certainly, uh, a topic of conversation and figuring out 00:08:36.461 --> 00:08:39.841 maybe some ideas, some scenarios about what's going on in this world. 00:08:40.686 --> 00:08:43.996 Global economics and geopolitics is critical as well as what are 00:08:43.996 --> 00:08:46.626 the things that the chemical industry, you as a chemical 00:08:46.626 --> 00:08:48.296 business leader should think about. 00:08:48.646 --> 00:08:52.796 We've got Jason Schenker who is an economist and a futurist who 00:08:53.196 --> 00:08:54.346 is going to knock your socks off. 00:08:54.526 --> 00:08:56.266 Um, I just had a conversation with him today. 00:08:56.266 --> 00:08:57.276 He knocked my socks off. 00:08:57.296 --> 00:08:57.866 It was great. 00:08:58.936 --> 00:09:02.526 The fourth theme and trend that I'm seeing in the industry and that we're 00:09:02.526 --> 00:09:05.516 all seeing is Digitization and AI, right? 00:09:06.416 --> 00:09:09.896 It's evolved though, like this is, we've been talking about digitization and AI. 00:09:09.896 --> 00:09:11.416 Are you guys tired talking about that yet? 00:09:12.136 --> 00:09:12.576 I don't know. 00:09:12.596 --> 00:09:13.836 We're living in a digital world. 00:09:14.186 --> 00:09:18.646 So what I think is really interesting is how we're evolving to data-driven 00:09:18.666 --> 00:09:22.876 decision making, um, topic of conversation at last year's Chemical Summit. 00:09:22.886 --> 00:09:26.376 This year, we're talking about how it's accelerated over the past year. 00:09:26.536 --> 00:09:26.796 Right. 00:09:27.096 --> 00:09:29.266 How are companies really tackling this. 00:09:29.816 --> 00:09:31.816 AI a year ago. 00:09:31.886 --> 00:09:35.806 I think back to 2023 and we were fearful of AI. 00:09:36.076 --> 00:09:38.396 Today, we're still worried about it, but you're using it. 00:09:38.536 --> 00:09:42.696 And if you think you are not using it, go do a Google search because the 00:09:42.696 --> 00:09:48.186 first answers that Google gives you a lot of times is their AI based, um, 00:09:48.436 --> 00:09:50.566 assessment of what the answer is, right? 00:09:50.566 --> 00:09:52.986 So it's no longer just a straightforward search mechanism. 00:09:53.551 --> 00:09:55.071 They're providing an AI solution. 00:09:55.381 --> 00:09:57.501 If you use your Microsoft products, right. 00:09:57.511 --> 00:10:01.441 Microsoft CoPilot is very popular, um, across the board and 00:10:01.441 --> 00:10:02.451 they're really rolling that out. 00:10:02.861 --> 00:10:08.421 There's a lot of AI that's taking place in our R&D and innovation. 00:10:08.421 --> 00:10:10.941 There's AI taking place in our businesses. 00:10:10.981 --> 00:10:14.791 I think one of the ways that we're figuring this out, and if I combined the 00:10:14.831 --> 00:10:21.141 digitization and data and AI together, it's really around an acceleration 00:10:21.501 --> 00:10:28.591 of analysis and answers, um, which if used right, can only be good for us. 00:10:28.641 --> 00:10:30.981 And that's one of the topics we'll be talking about as well. 00:10:31.301 --> 00:10:33.031 So digitization and AI. 00:10:33.331 --> 00:10:35.231 The fifth trend, Talent and Culture. 00:10:36.961 --> 00:10:38.121 Labor is challenging. 00:10:38.131 --> 00:10:41.631 It's eased a little bit, but we've got ongoing labor challenges. 00:10:41.641 --> 00:10:44.791 When I talk to business leaders, they're like, we're worried about talent. 00:10:45.011 --> 00:10:46.101 How do we hire talent? 00:10:46.131 --> 00:10:47.321 How do we develop talent? 00:10:47.741 --> 00:10:53.496 How do we ensure that we have the business and the talent and that what 00:10:53.496 --> 00:10:58.656 goes hand in hand with that is the culture that we want in our organization. 00:10:59.016 --> 00:11:01.266 We're still facing this post COVID world. 00:11:01.316 --> 00:11:03.566 Everybody figured out that they could work from home. 00:11:03.956 --> 00:11:06.836 Um, a lot of businesses are back in the office. 00:11:06.896 --> 00:11:08.706 A lot are still hybrid. 00:11:08.706 --> 00:11:09.596 Some are fully remote. 00:11:11.256 --> 00:11:14.246 The digital tools that we've got enable that it makes it a 00:11:14.246 --> 00:11:15.186 little bit more challenging. 00:11:15.556 --> 00:11:18.506 Um, It can make it more challenging to build connections. 00:11:18.556 --> 00:11:21.526 It can make it more challenging to build culture. 00:11:21.766 --> 00:11:29.806 So this area of talent and culture in an evolving world is going to be critical 00:11:29.896 --> 00:11:34.856 and it's a trend that's driving business leaders when they think about what is the 00:11:34.856 --> 00:11:39.466 business of the future and how do they achieve success through and with their 00:11:39.466 --> 00:11:42.026 talent, their people and their culture. 00:11:43.196 --> 00:11:45.066 So that's trend number five. 00:11:45.236 --> 00:11:46.156 Trend number six. 00:11:47.241 --> 00:11:51.581 Innovation and Regulation, it's a trend that goes hand in hand because 00:11:51.801 --> 00:11:57.091 let's be honest, we are seeking tons of innovation, whether it be green and bio 00:11:57.091 --> 00:12:01.431 based chemistry, whether it be around recycling, whether it's around energy, 00:12:01.441 --> 00:12:03.201 whether it's around business processes. 00:12:03.851 --> 00:12:07.251 We are also hampered at the same time by regulation so that 00:12:07.261 --> 00:12:09.471 regulation is driving innovation. 00:12:09.971 --> 00:12:11.051 But if it's not. 00:12:11.391 --> 00:12:15.581 Um, on the back end quick enough to approve new products and processes 00:12:15.981 --> 00:12:22.231 and help create those innovations that the industry needs and that businesses 00:12:22.231 --> 00:12:26.396 and government and people are asking for, um, That goes hand in hand. 00:12:26.676 --> 00:12:31.266 I think about, some of the trends that we're seeing and, and the PFAS is a 00:12:31.266 --> 00:12:36.086 great example of a regulation that's hit globally, but I think there's 00:12:36.206 --> 00:12:41.886 also some regulations that are getting applied differently across the globe. 00:12:41.906 --> 00:12:44.936 And these apply to marine transportation, right? 00:12:44.976 --> 00:12:46.356 Um, that's something that's going to come up. 00:12:46.656 --> 00:12:48.726 These apply to products and innovation. 00:12:48.756 --> 00:12:49.416 And so. 00:12:50.001 --> 00:12:53.781 You know, one of the things that plays into this whole aspect of innovation 00:12:53.781 --> 00:12:57.141 and regulation is, is one, have the right culture, being ready to roll. 00:12:57.491 --> 00:13:02.651 Um, and then three is really this impact of strategic relationships and strategic 00:13:02.651 --> 00:13:08.631 relationships are so critical across the industry with the new innovative 00:13:08.631 --> 00:13:10.111 technologies that are coming to bear. 00:13:10.411 --> 00:13:11.431 If you look at. 00:13:11.871 --> 00:13:17.631 Anyone that's getting being successful in commercializing green chemistry, bio 00:13:17.631 --> 00:13:19.281 based chemistry, advanced recycling. 00:13:19.591 --> 00:13:23.061 These are happening through partnerships, consortiums and more. 00:13:23.431 --> 00:13:27.041 Um, so we are going to be talking about the Impact of Strategic 00:13:27.061 --> 00:13:29.201 Relationships on Business Growth. 00:13:29.871 --> 00:13:30.861 And it's on business growth. 00:13:30.901 --> 00:13:34.551 It's on innovation and it's on really partnering to figure out how to 00:13:34.611 --> 00:13:36.561 make those regulations work for you. 00:13:37.061 --> 00:13:42.191 So, you know, those are my six topics, six trends that are affecting the 00:13:42.191 --> 00:13:45.191 chemical industry in 2024 and 2025. 00:13:45.231 --> 00:13:45.501 Right. 00:13:45.501 --> 00:13:47.681 I'm going to repeat those for you. 00:13:47.981 --> 00:13:49.861 Um, Supply Chain Dynamics, right? 00:13:49.911 --> 00:13:53.291 So moving from a repeat of highly repeatable to much 00:13:53.311 --> 00:13:55.111 more dynamic supply chains. 00:13:55.521 --> 00:13:56.001 That's one. 00:13:56.371 --> 00:13:59.761 The second one is Shifting Customer Engagement Mechanisms, right? 00:14:00.011 --> 00:14:02.931 Our customers want to be treated differently. 00:14:03.311 --> 00:14:05.411 They want to be engaged differently and we're figuring that out 00:14:05.841 --> 00:14:06.921 from a business perspective. 00:14:07.271 --> 00:14:10.001 The third one is Shifting Global Economics and Geopolitics. 00:14:10.011 --> 00:14:12.791 We are not in a period of instability. 00:14:13.111 --> 00:14:19.011 I would not say that, but we're certainly in a period of, um, Change 00:14:19.281 --> 00:14:24.991 right change and stress on our global economics and geopolitical systems. 00:14:25.031 --> 00:14:30.041 And so business leaders across the globe are working on figuring these things out. 00:14:30.061 --> 00:14:33.281 And frankly, responding to them, developing scenarios, figuring 00:14:33.281 --> 00:14:34.621 out how that take that forward. 00:14:34.911 --> 00:14:39.031 Um, and that's 1 of our key trends that we're seeing in 2024 and moving 00:14:39.031 --> 00:14:41.541 into 2025 for the chemical industry. 00:14:42.296 --> 00:14:43.526 Digitization and AI. 00:14:43.906 --> 00:14:48.766 And frankly, it's the embracing of digitization and AI. 00:14:48.896 --> 00:14:53.856 I think, um, up until, you know, let's just say through 2023, there 00:14:53.856 --> 00:14:55.206 was a little bit of resistance. 00:14:55.586 --> 00:14:58.176 I see 2024 into 2025, 00:14:58.376 --> 00:15:02.526 the trend in this is embracing it, figuring out how to make it work 00:15:02.526 --> 00:15:04.896 for you, um, and taking it forward. 00:15:05.006 --> 00:15:09.976 Talent and culture, um, and readying our workplace for the future. 00:15:10.036 --> 00:15:13.696 Because if I, if you look back on the things that we've already talked 00:15:13.696 --> 00:15:18.116 about, all of those things influence the talent and culture that our 00:15:18.126 --> 00:15:20.476 companies need to be successful. 00:15:20.896 --> 00:15:27.566 Um, and then trend number six, which is Innovation Influenced by Regulation. 00:15:27.826 --> 00:15:33.136 Um, and it's influenced and hampered by and supported by regulation. 00:15:33.176 --> 00:15:38.356 Um, but we are certainly in a period of deep innovation to help drive 00:15:38.356 --> 00:15:43.016 sustainability to help meet the chemical industry needs of the future. 00:15:43.426 --> 00:15:47.106 Um, and it's the industry needs because it's the way the industry 00:15:47.106 --> 00:15:48.826 ties into the rest of the world. 00:15:48.826 --> 00:15:49.136 Right? 00:15:49.466 --> 00:15:54.966 So, uh, you know, the, the ACC talks about the chemical industry and chemicals 00:15:54.986 --> 00:15:56.826 touching 98 percent of the products. 00:15:57.236 --> 00:16:00.716 Globally, you're 96 percent like you guys know this, you and I 00:16:00.716 --> 00:16:03.766 know this and the rest of the world is really coming to know. 00:16:03.766 --> 00:16:06.976 This is that the chemical industry is driving the future of the world. 00:16:06.976 --> 00:16:11.426 And so we need to have that innovation and supportive regulations and that 00:16:11.426 --> 00:16:14.816 is an ongoing trend and focus area that I think we're going to be seeing. 00:16:15.036 --> 00:16:16.146 So that's it. 00:16:16.186 --> 00:16:19.546 I would love to hear if you have any additional trends that you are 00:16:19.546 --> 00:16:21.666 watching, that you think we should be watching and that I should 00:16:21.676 --> 00:16:22.926 be watching and talking about. 00:16:23.326 --> 00:16:24.946 Um, would love to hear from that. 00:16:25.336 --> 00:16:31.036 And, uh, you know, if you want to gain some more insights, share some 00:16:31.036 --> 00:16:36.756 wisdom, find out how your peers are engaging and talking about these trends 00:16:36.776 --> 00:16:40.576 and topics and applying them to their business, join us at The Chemical Summit. 00:16:40.676 --> 00:16:41.566 We'd love to see you there. 00:16:42.326 --> 00:16:43.436 Thanks for listening today. 00:16:44.026 --> 00:16:46.436 Keep listening, keep following, keep sharing, and we will 00:16:46.436 --> 00:16:47.906 talk with you again very soon. 00:16:52.422 --> 00:16:54.202 voiceover: We've come to the end of today's podcast. 00:16:54.612 --> 00:16:57.162 We hope you enjoyed your time with us and want to learn more. 00:16:57.571 --> 00:16:59.831 Simply visit TheChemicalShow. 00:16:59.841 --> 00:17:02.591 com for additional information and helpful resources. 00:17:03.281 --> 00:17:07.331 Join us again next time here on The Chemical Show with Victoria Meyer.