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In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories.
Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.
Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.
Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.
Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.
Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth’s work repeatedly for over a decade. We discuss the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential.
Also in the episode: why the idea of your "posture" matters for storytellers, the role of the storyteller in the world today, and why smaller stories often have a bigger impact.
Learn more about Seth's work and subscribe to his daily blog at seths.blog
Learn more about Seth's work and subscribe to his daily blog at seths.blog
EPISODE CREDITS:
Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→
Production support for the original edit by Ilana Nevins.
Music for Why They Resonate is by Embleton (Instagram - Facebook).
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ABOUT ME, JAY ACUNZO
I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce.
Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.
I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.
Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.
Learn more about my advisory work at jayacunzo.com
Book me to speak at jayacunzo.com/keynotes
Watch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo
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IF YOU ENJOY THE SHOW:
Creators and Guests
What is Why They Resonate?
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.