Dr. Rachel Ford joins Scott Jorgensen on The Digital Handshake to discuss the evolving relationship between plastic surgery and social media. Dr. Ford shares how she uses social media to educate patients, build trust, and showcase her personality while navigating misinformation, unrealistic expectations, and increasing platform restrictions.
The conversation also explores what patients should look for in a plastic surgeon, why personalized consultations and long-term follow-up matter, and Dr. Ford’s perspective on controversial claims about surgeons being more focused on business than patient care. They also discuss breast implant preservation, regenerative aesthetics, and where the future of plastic surgery may be headed.
What is The Digital Handshake?
How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.